the power of impossible by mark raison yellow ideas eaci ecci creativity congress 29 10 09
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For creative persons & for people involved in the management of creativity and innovation, the impossible exists to be challenged. How can we make an impossible idea possible?TRANSCRIPT
THE POWER OF IMPOSSIBLE
by Mark Raison
The impossibleexists to be challenged !
THE POWER OF IMPOSSIBLE
How can we make an impossible idea
possible?
THE POWER OF IMPOSSIBLE
2 types of situations
A Z
THE POWER OF IMPOSSIBLE
HYPERCREATIVITYthe art of dealing with impossible ideas
THE POWER OF IMPOSSIBLE
What impossible idea …
… are you working on for the moment?
… will be on your agenda for 2010?
… is “the” impossible idea of your life?
THE POWER OF IMPOSSIBLE
HYPERCREATIVITY IN THE CREATIVE PROCESS
1. Ask HyperQuestions
THE POWER OF IMPOSSIBLE
HYPERCREATIVITY IN THE CREATIVE PROCESS
1.Ask HyperQuestions2.Use Radical Techniques
THE POWER OF IMPOSSIBLE
THINKWRONG !
THE POWER OF IMPOSSIBLE
HYPERCREATIVITY IN THE CREATIVE PROCESS
1.Ask HyperQuestion2.Use Radical Techniques
3. Be an HyperConverger !
BLOCKS TO GREAT CONVERGENCE
Pre-convergence state
Need for a solution
Sense of urgency
Experience and expertise
Consensus
99%
THE POWER OF IMPOSSIBLE
The major block to HyperConvergence?
99%
THE POWER OF IMPOSSIBLE
‘OBVIOUSITY’The natural tendency
to choose, to develop and to transform
the most obvious, comfortable and easy ideas
into what we believe are ‘creative solutions’,
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Confortable Provocative
Achievable Unachievable
Present Future
THE POWER OF IMPOSSIBLE
AttitudesRules
& Secrets to “Make it Happen !”
Classical Convergence
Based on rationality
Feasibility is key
Money counts
‘Make it now’ is the driver
Action is the next step
QUICK CONVERGENCE ¿
Classical Convergence HyperConvergence
Based on rationality Based on emotions
Feasibility is key Beauty is key
Money counts Excitement counts
‘Make it now’ is the drive ‘Make it unique’ is the d.
Action is the next step Dream it is the next step
QUICK CONVERGENCE DEEP CONVERGENCE
The 3 Es of HyperConvergence
EmotionEsthetic
Excitement
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RULES FOR CONVERGENCE ?
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THE 3 GOLDEN RULES OF HYPER CONVERGENCE
Rule #1 Quantity breeds quality
Rule #2 Living with the dragons
THE POWER OF IMPOSSIBLE
LIVING WITH DRAGONS
CREATIVETENSION
LIVING WITH DRAGONS
THE 3 GOLDEN RULES OF HYPER CONVERGENCE
Rule #1 Go for quantity!
Rule #2 Live with the dragons !
Rule#3 Look for the CreaShock!
THE POWER OF IMPOSSIBLE
THE POWER OF IMPOSSIBLE
The Key Success Factor of HyperConvergence
is your ideas portfolio:
QuantityDiversityColours
BLUE IDEAS
SIMPLE & EASY!
GREEN IDEAS
IMPROVEMENT
RED IDEAS
RADICAL CHANGES !
YELLOW IDEAS
IMPOSSIBLE DREAMS!
THE POWER OF IMPOSSIBLE
A Yellow Idea is a provocative,
unachievableand future oriented idea
« It’s the future only if it’s impossible »
Ross Lovegrove
THE POWER OF IMPOSSIBLE
What do we need to live with yellow ideas?
THE POWER OF IMPOSSIBLE
Living with yellow ideas
Look actively for exciting yellow ideas Live with your yellow ideas A concrete action every day Assign resources to your yellow ideas
time money
people technologies
THE POWER OF IMPOSSIBLE
Living with yellow ideas
Look actively for exciting yellow ideas Live passionately with your yellow ideas A concrete action every day Assign resources to your yellow ideas Make it happen !
THE POWER OF IMPOSSIBLE
Living with yellow ideas
Look actively for exciting yellow ideas Live passionately with your yellow ideas A concrete action every day Allow resources to your yellow ideas Make it happen !
energy enthusiasm expertise
THE POWER OF IMPOSSIBLE
Be HYPERCREATIVE in the creative process !
Manage your rich IDEA-PORTFOLIO!
Live intensively with your IMPOSSIBLE ideas!
Do you want to get Mark’s presentation
« THE POWER OF IMPOSSIBLE » ?
Send Mark an e-mailat [email protected]!
www.yellowideas.com www.markraison.com