Who’s this?

Who’s this?

Who’s this?

Who’s this?

Who’s this?

All of these are BRANDS…brands you know

or brands you’ll know soon.

If you’re in business todayYOU are your BRAND.

You HAVE TO ADVERTISE your brand.

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Effective advertising is…making sure YOUR BRAND

is in the mind of YOUR CUSTOMER

when they’re READY TO BUY

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You put your brand on billboards…

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You put in bus stops…

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In magazines…

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On Tv…

And you put your brand on the web…with online display advertising.

YOUR AD

Online Display DOES BUILD

brand awareness

© hibu plc 2012 14

TARGET MOBILE USERS

61% of smartphone users search for local information on-the-go with their devices.

Source: Localeze/15 Miles Local Search usage Study, December 2011

Target Your Customers 3 Different Ways

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Demographic Targeting

Category Targeting

PlacementTargeting

• More than 50% of internet users actively respond to online display advertising1

• Display advertising can boost conversion

by 30%2

• Yahoo discovered a 59% lift in conversion when users searched after seeing an online display ad3

• Targeted display ads yield 25% growth in registration4

• Online display ads increase lift to an

advertiser’s website by 46%5

The Power of Online Display Ads: Conversion

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SOURCES: 1 Search Engine marketing and Online Display Integration Study”; 2 “Conquer the New B2B Marketing Funnel,” April 2011, Online Marketing Content; 3 iProspect, 2011; 4 “Express Employment Professionals Customer Case Study ,” December 2011, Bizo; 5 “How Online Advertising Works: Whither the Click?”, December 2008, comScore

98%

of all people who visit a websiteDO NOT BUYon their first visit.

Imagine if you could reach those people who came to your website, shopped… and left. Well now you can.

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hibu confidential / © hibu plc 2012 18

Retargeting

Retargeting allows advertisers to serve ads to users who have previously been to their site.• The retargeting audiences can be customized to target users who only reached specific pages or to exclude users who have already converted online.

Visit www.worldofwarcraft.com and leave to go to another site.

Receive ads when visiting other sites.

hibu is a leading provider of print and digital services within the emerging local e-Marketplace for consumers and SMBs across its operations in the UK, US, Spain, and some countries in Latin America.

An established, successful organization

More than 9,000 employees globally

Proven track record

More than 75,000 SEM campaigns and 300,000

websites launched/hosted

Certified Analysts

An experienced team of Google & Yahoo/Bing certified SEM & SEO experts manage your campaign

ABOUT US

Pay Per Click Optimization Display

Social Email

Client Websites

Or Yell Global Websites

We are a full Digital Advertising Agency

The hibu network of sites includes

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Monthly Reports

15 cents will buy 25 ads

© hibu plc 2012 24

© hibu plc 2012 25

Thank you

Javier CheroYour Digital Media Partner941-822-3325