the power of a book
DESCRIPTION
Writing a book has so many benefits and through Book Power you can have a book ready very quickly and easily. www.BookPowerAcademy.comTRANSCRIPT
6 Steps Before YouPublish Your Book
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If you are an author, speaker, coach, healer, entrepreneur or
small business owner, then having a book is a wonderful tool to add to your marketing
strategy and plan.
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Your book should be used as a business card as well as a positioning tool to elevate your status to respected authority and credible expert in your niche.
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During the entire writing process, make sure that you
have a clear idea of what you want to leave the author with. !
Do you want to solve a problem?
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During the entire writing process, make sure that you
have a clear idea of what you want to leave the reader with.
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Do you want to solve a problem?
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Do you want to answer a primary question?
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Do you want to explain a specific process?
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Knowing this in advance will help you see the book as a roadmap and will make the organization of your
content more palatable to your reader and will give them a good
experience with your book.
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Content Is KingThere is no denying that
“Content is King”.
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Nothing in this world can change this rule and it will
continue to be true even if you are the most popular
bestselling author on the planet.
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If people do not like your content, then there is no way you are going to get them to
read your work.
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The most important thing to focus on is the content of
your book. Keep it as engaging as possible.
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Remember that the reader is taking a journey with you and you want to take them
safely from A to Z.
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Solve a Problem or Answer a Question
Strategically write your book in in a way to answer a key question or solve a specific
problem.
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Most people go to books looking for answers, so structure your book in a way that you provide the best answer in an easy to
understand and digest format.
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Again, when you take them from A to Z, they feel a sense of
closure and completion and they immediately form a level of trust with you because you
answered their primary question or addressed their problem.
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If you have a service or product that further helps to solve this, then your book can
be a pre-qualifier for potential new clients and
customers.
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Hold Their AttentionYou should always position your book in a way that will hold the attention of the reader.
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In today's world, there is too much distraction when it comes to reading due to the impact of social media and
the internet.
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If they are reading your book on a Kindle device, or on their computer, they are getting emails and pings as
they read.
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Most people do not have too much patience to hold on to
your book if the content is not interesting and paced in a way that will keep them engaged.
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Give Them Somewhere to Go
Additionally, if you have a chart, a mind map,
illustrations or a video online, insert links to those valuable bonuses within the
content of your book
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When you do, it helps to keep the reader an active
participant in your book and they will appreciate the
added value.
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Additionally, it will help you to get them further introduced to your program or services,
online and off.
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Ask for Endorsements Before You Publish
Something else to do before you complete your book is to contact other experts and ask them to go through your work and provide
insight and feedback.
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You can choose to publish the good feedback from other
experts in the industry and this will automatically add to the credibility of your work.
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When you work it into the content strategically, your
reader associates you with those other experts and this elevates
your positioning and credibility.
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Or you can add it to the book cover or description in the form of a powerful quote. Either way, using association with others leaders aids in the strategic
positioning of your work.
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Make Your Author Bio Active
Many authors write a bio that is a personal story based on their
own interests.
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Your author bio should be written with compelling sales copy
enticing the reader to want to do more with you. If you have founded a product, add that
information.
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If you offer a coaching program, link to it in your bio. If you offer any free
training on the subject matter presented in your book, offer a
link and call it a !“bonus”.
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Also, if you have written any other book, make sure to mention them as well.
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Do not be afraid to post your personal accolades and
triumphs.
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If you have been a !#1 bestselling author on
Amazon, say so. If you have been cited on media,
mention those.
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here is great power in having the words “as seen on….” as a part of your
biography.
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A book should be written in a way that will position you as
a leader, elevate your platform, add authority to your social media presence
and raise your expert status within the industry.
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When you write it with a specific positioning strategy in place, you will discover
that not only have you satisfied your readers, but that you have also generated
new leads and added more followers.
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When you write it with a specific positioning strategy in place, you will discover
that not only have you satisfied your readers, but that you have also generated
new leads and added more followers.
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