the power & challenges of partner channels
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Copyright © 2016 Docebo - All rights reserved. www.docebo.com‹#› www.docebo.comCopyright © 2015 Docebo - All rights reserved.
The Power & Challenges of Partner Channels
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The Power
Partner channels offer organizations a way to increase the reach of a product or service without investing heavily in the sales effort.
Instead of building a new sales team, with all the added cost that brings, organizations can partner with like-minded companies to sell their product or service.
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The Power
A software company might offer integrations with a social media tool and create a partner channel to benefit both. They don’t compete on the solutions they offer, so it makes sense to partner.
Despite the potential, many organizations aren’t utilizing the full power of partner channels because of the numerous challenges that come with the practice.
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Challenges
Protecting the Brand
Managing growing networks efficiently
Maintaining Partner Channel Engagement
Evaluating Partner Success
Preventing Partner Conflicts
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Challenges
65% OF CMOS FEEL UNPREPARED TO DEAL WITH CHANNEL GROWTH
NEARLY 80% OF COMPANIES USE PARTNER CHANNELS TO GENERATE INCOME
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Challenges
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