adobe partner learning journey · challenges which are scenario-based exercises ... tech...
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Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Benefits may be available to specific Adobe Partners, depending on level. Refer to the Program Benefits page on Adobe Solution Partner Portal to learn more. Benefits include:
• Software• Use Cases • Forums• Office Hours• Webinars • Implementation Guides• Training/Sandbox Environments
ACE Certification
First Project Led by Adobe
JOB READ
Y
On-DemandDigital
Classroom
Instructor SessionsVirtual,
offsite/onsite, + customizable
ChallengeExample
Path Follow–on projects
Co-deliveredwith Adobe
This Learning Journey guide is for Adobe Partners. It provides a recommended learning path to certification which includes on-demand digital classroom options as well as instructor sessions which can be virtual or live, onsite or offsite. Most learning paths include Challenges which are scenario-based exercises designed to allow demonstration of a skill and hands-on practice. The learning paths provide guidance for on-the-job experience to ensure success and prepare for Adobe Certified Expert Certification.
Adobe Partner Learning Journey
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Sales Accreditation
Adobe Analytics (AA) Selling
What is Starting Points
(1 hour)
Customer Focused
Enablement (1-2 hours)
Selling
JOB READ
Y
SELECT ROLE
Selling Business Practitioner
Developer & Architect
Customers & Competitors
Starting Points(1 hour)
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Analytics Certification
Follow on Projects Co-
delivered with Adobe
First Projectled by Adobe
Adobe Analytics (AA) Business Practitioner
Accelerate to Adobe Analytics Business
Practitioner Specialization(2 days $$)
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
BP Foundations Curriculum(35 hours)
Data Analysis with Reports and
Analytics(3 days $$)
Core Services Dynamic Tag
Mngt Curriculum(4 hours)
Dynamic Tag Management(6 hours $$)
Or
Business Practitioner
Or
Maximize insights using Reports & Analytics Admin
Function(3 days $$)
JOB READ
Y
+
SELECT ROLE
Adobe Analytics
Challenges
Selling Business Practitioner
Developer & Architect
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Analytics Certification
Tech Foundations Curriculum(35 hours)
Follow on Projects Co-
delivered with Adobe
First Projectled by Adobe
Reports and Analytics
Implementation(4 days $$)
Adobe Analytics (AA) Developer & Architect
Maximize insights using Reports & Analytics Admin
Function(3 days $$)
Core Services Tagging
Curriculum (3 hours)
Core Services Dynamic Tag
Mngt Curriculum(4 hours)
Or
Developer & Architect
Or
Dynamic Tag Management(6 hours $$)
JOB READ
Y
+
SELECT ROLE
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
Adobe Analytics
Challenges
Selling Business Practitioner
Developer & Architect
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Audience Manager (AAM) Selling
SELECT ROLE
Selling Business Practitioner/ Developer/ Architect
Sales Accreditation
What is Starting Points
(1 hour)
Customer Focused
Enablement (1-2 hours)
Selling
JOB READ
Y
Customers & Competitors
Starting Points(1 hour)
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Business Practitioner/
Architect/ Developer
Follow on Projects Co-
delivered with Adobe
Adobe Audience Manager
Implementation (2 days $$)
First Projectled by Adobe
Tech Foundations Curriculum(17 hours)
Tech Foundations Challenges
Certification
Organize and Build Audience Profiles
Using Adobe Audience Manager
(1 days $$)
Adobe Audience Manager (AAM) Business Practitioner, Architect, Developer
JOB READ
Y
Or
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
SELECT ROLE
Selling Business Practitioner/ Developer/ Architect
Integrating Adobe Target into Adobe
Audience Manager
(4 hours $$)
Adobe Audience Manager
Integration Series
Advanced Features within
Adobe Audience Manager
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Experience Manager (AEM) Selling
SELECT ROLE
Selling Business Practitioner
Dev Ops/ Admin
Front-end Developer
Back-end Developer
Lead Developer
Architect Forms Developer
Sales Accreditation
What is Starting Points
(1 hour)
Customer Focused
Enablement (1-2 hours)
Selling
JOB READ
Y
Customers & Competitors
Starting Points(1 hour)
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Experience Manager (AEM) Business Practitioner
Follow on Projects Lead
First ProjectShadow / Participate
Business Practitioner
Or
JOB READ
YSecond Project
Co-lead
Or
CertificationACE Prep Course
(2 hours)
Site Foundations
(1 hour)
Accelerate to AEM Business Practitioner
Specialization(aprx. 2 days $$)
SELECT ROLE
What is AEM and Its Capabilities?
(2 hours)
Foundation Skills (suite of courses)
(6 hours)
Create Web Experiences(2 Days $$)
Create Web Experiences(2.75 hours)
Infrastructure Overview (3 hours)
Selling Business Practitioner
Dev Ops/ Admin
Front-end Developer
Back-end Developer
Lead Developer
Architect Forms Developer
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Experience Manager (AEM) Dev Ops / Admin
Follow on Projects Lead
First ProjectShadow / Participate
Dev Ops/ Admin
JOB READ
YSecond Project
Co-lead
CertificationACE Prep Course
(2 hours)
Platform Suite of courses
(11 hours)
SELECT ROLE
What is AEM and Its Capabilities?
(2 hours)
Foundation Skills (suite of courses)
(6 hours)
Underlying Technologies
(11 hours)
Administer & Securely Maintain
(3 Days $$)
Or
AEM v6 Architect
Workshop (3 days $$)
Business Practitioner
Dev Ops/ Admin
Front-end Developer
Back-end Developer
Lead Developer
Architect Forms Developer
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Experience Manager (AEM) Front-end Developer
Follow on Projects Co-
Lead
First ProjectShadow / Participate
Create Web Experiences
(2.75 hours $$)
Foundation Skills Suite of courses
(6 hours)
Front-end Development Suite of courses
(13 hours)
Front-end Developer
Or
JOB READ
Y
What is AEM and Its Capabilities? Suite of courses
(2 hours)
Or
Or
Front-end Development
vILT(2 hours)
Create Web Experiences(2 Days $$)
Infrastructure Overview (3 hours)
Back End Developer
Develop Websites &
Components (4 days $$)
SELECT ROLEBusiness
Practitioner Dev Ops/
AdminFront-end Developer
Back-end Developer
Lead Developer
Architect Forms Developer
Adobe AEM Challenges
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Experience Manager (AEM) Back-end Developer
Or
Back-end Development
Suite of courses(14 hours)
Back-end Development
vILT(2 hours)
Platform Suite of courses
(12 hours) Back End
Developer
Adobe Experience Manager Partner
Bootcamp(5 days $$)
First ProjectShadow / Participate
Second ProjectCo-lead
Back-end Developer
Certification
ACE Prep Course
(2 hours)
JOB READ
Y
Accelerate to Adobe Experience Manager
Developer Specialization
(2 days $$)
Extend & Customize(3 days $$)
Or
SELECT ROLE
+
Business Practitioner
Dev Ops/ Admin
Front-end Developer
Back-end Developer
Lead Developer
Architect Forms Developer
Follow on Projects Lead
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
Adobe AEM Challenges
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Experience Manager (AEM) Lead Developer/Architect
Follow on Projects Lead
First ProjectShadow / Participate
Second ProjectCo-lead
Lead Developer
Certification
Or
Architecting Best Practices
Workshop(2 days)
AEM v6 Architect
Workshop (3 days $$)
Follow on Projects Lead
First ProjectShadow / Participate
Second ProjectCo-lead
LeadDeveloper
JOB READ
Y
ACE Prep Course
(2 hours)
ArchitectArchitect
Certification
JOB READ
Y
ACE Prep Course
(2 hours)
SELECT ROLEBusiness
Practitioner Dev Ops/
AdminFront-end Developer
Back-end Developer
Lead Developer
Architect Forms Developer
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Experience Manager (AEM) Forms Developer
Or
Forms OSGiSuite of courses
(11½ hours)
Design Adaptive Forms using
AEM (2 hours $$)
J2EE – Building a Document
Services Solution (2½ hours)
FormsDeveloper
Develop AEM Forms
(2 days $$)
Follow on Projects Lead
First ProjectShadow / Participate
Second ProjectCo-lead
CertificationACE Prep Course
(2 hours)
JOB READ
YDevelop AEM
Forms (2 days $$)
eLearning for AEM v6.x –
Design Adaptive Forms
(3 hours $$)
Design & Maintain
Applications in AEM Workbench
(2 days $$)
+
+
Or
Or
SELECT ROLEBusiness
Practitioner Dev Ops/
AdminFront-end Developer
Back-end Developer
Lead Developer
Architect Forms Developer
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Campaign Standard (ACS) Selling
SELECT ROLE
Selling Business Practitioner
Developer & Architect
Sales Accreditation
What is Starting Points
(1 hour)
Customer Focused
Enablement (1-2 hours)
Selling
JOB READ
Y
Customers & Competitors
Starting Points(1 hour)
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Campaign Standard Overview (5 hours)
Adobe Campaign Standard (ACS) Business Practitioner
First Projectled by Adobe
Follow on Projects Co-
delivered with Adobe
Certification(TBD)
JOB READ
Y
Business Practitioner
Or
Technical Foundations for
Business Practitioners
(5 hours)
Designing and Orchestrating
Marketing Campaigns ( 2 days $$)
Adobe Campaign Standard
Challenges
SELECT ROLE
Selling Business Practitioner
Developer & Architect
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Campaign Standard (ACS) Developer & Architect
Extending the Data Model (2½ hours)
Developer & Architect
Adobe Campaign Standard Partner
Bootcamp(3 days $$)
First Projectled by Adobe
Follow on Projects Co-
delivered with Adobe
Campaign Standard Overview (5 hours)
Adobe Campaign Standard Technical
Foundations (5 hours)
Or
Certification(TBD)
Adobe Campaign Standard
Challenges
+
JOB READ
Y
Elig
ible
for s
andb
ox
SELECT ROLE
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
Selling Business Practitioner
Developer & Architect
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Campaign Classic (v6/7) Selling
Selling Business Practitioner
Architect Developer
SELECT ROLE
Sales Accreditation
What is Starting Points
(1 hour)
Customer Focused
Enablement (1-2 hours)
Selling
JOB READ
Y
Customers & Competitors
Starting Points(1 hour)
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Campaign Classic (v6/7) Business Practitioner
First Projectled by Adobe
Follow on Projects Co-
delivered with Adobe
Cross-Channel Marketing
Optimization(16 hours)
Business Practitioner Certification
Business Practitioner
Administration(4 hours)
Web Apps & Surveys(8 hours)
Data Management
(8 hours)
Message Center(4 hours)
Manage Data & Workflows (2 days $$)
Selling Business Practitioner
Architect Developer
SELECT ROLE
Or
Design & Orchestrate Marketing Campaigns(3 days $$)
OrJO
B READY
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Cross-Channel Marketing
Optimization(16 hours)
Production(4 hours)Architect
Schema & Forms Management
(8 hours)
Develop Forms & Extend Data
Models(1 day $$)
Production(1 day $$)
First Projectled by Adobe
Architect Certification
JOB READ
Y
Adobe Campaign Classic (v6/7) Architect
SELECT ROLE
Design & Orchestrate Marketing Campaigns(3 days $$)
Or Or Or
Message Center(4 hours)
Follow on Projects Co-
delivered with Adobe
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
Selling Business Practitioner
Architect Developer
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Cross-Channel Marketing
Optimization(16 hours)
JOB READ
Y
Developer Administration(8 hours)
Schema & Forms Management
(8 hours)
Application Programming
(8 hours)
Web Apps & Surveys
(8 hours)
Reporting(8 hours)
Message Center(4 hours)
Develop Forms and Extend Data
Models(1 day $$)
Extend and Customize v7(2 days $$)
Or
Reporting(1 day $$)
Or
First Projectled by Adobe
Follow on Projects Co-
delivered with Adobe
Developer Certification
Adobe Campaign Classic (v6/7) DeveloperSELECT ROLE
Manage Data & Workflows(2 days $$)
Data Management
(8 hours)
Or
Adobe Campaign Classic Partner
Bootcamp (5 days $$)
+
Or
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
Selling Business Practitioner
Architect Developer
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Target (AT) SellingSELECT ROLE
Selling Business Practitioner/ Architect / Developer
Sales Accreditation
What is Starting Points
(1 hour)
Customer Focused
Enablement (1-2 hours)
Selling
JOB READ
Y
Customers & Competitors
Starting Points(1 hour)
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
What is Adobe Target and it’s Capabilities?
(2 hours)
Or
Business Practitioner
Target Foundations
(7 hours)
Optimize Digital Experiences using Target(2 days $$)
Automated Personalized Experiences(4 hours $$)
Or
Automated Personalization
(4 hours)
Adobe Target (AT) Business Practitioner & Analyst
Manage Data & Workflows(2 days $$)
Or
Follow on Projects Co-
delivered with Adobe
First Projectled by Adobe
BP Certification
ACE Prep Course
(2 hours)
Using Analytics & Shared Audiences in Adobe Target
(1 day $$)
JOB READ
Y
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
Recommendations(3 hours)
AnalystCertification
Adobe Target Challenges
SELECT ROLESelling Business Practitioner/
Architect / Developer
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Advertising Cloud SellingSELECT ROLE
Sales Accreditation
What is Starting Points
(1 hour)
Customer Focused
Enablement (1-2 hours)
Selling
JOB READ
Y
Customers & Competitors
Starting Points(1 hour)
Selling Business Practitioner
Developer
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Adobe Advertising Cloud Business PractitionerSELECT ROLE
Selling Business Practitioner
Developer
Advertising Cloud DSP: Campaign
Execution(2 hours)
Follow on Projects Co-
delivered with Adobe
First Projectled by Adobe
CertificationACE Prep Course
(2 hours)
JOB READ
Y
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
Developer
Adobe Advertising
Cloud Challenges
Advertising Cloud: Search
Marketing(5 hours)
On-Demand Virtual/Instructor Led Training On-the-job Accreditation/ ACE Certification $$ Associated Cost
Analytics
Audience Manager
Experience Manager
Campaign Standard
Target
Campaign Classic
Advertising Cloud
Advertising Cloud DSP: Campaign
Execution(2 hours)
Adobe Advertising Cloud Developer
Follow on Projects Co-
delivered with Adobe
First Projectled by Adobe
CertificationACE Prep Course
(2 hours)
JOB READ
Y
Go to ‘Self-Assessment Worksheet’ in the
solution exam guide to ensure readiness
SELECT ROLESelling Business
PractitionerDeveloper
Developer
Adobe Advertising
Cloud Challenges
