the philippines maria ruiz luis padilla. environment 7,100 islands tropical climate, monsoons year...
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Environment
• 7,100 islands• Tropical climate,
monsoons year round• Mostly mountains with
narrow to extensive coastal lowlands
• Longest discontinuous coastline
Land Use
• Minerals: copper, chromite, gold
• Agriculture: rice, sugarcane, cotton, coconuts, bananas, mangos
• Other industries: fishing, mining, lumbering, poultry raising, shipbuilding, weaving
Pre-Hispanic Culture
• Barangays: 30-100 families
• Datu: leader of barangay
• Council of elders
• Four classes of society
• Religion– Form of polytheism– Bathala
Values• Strong family and community relationships• Respect for elders and authority• Strong religious faith• Hospitality• Bayanihan
Filipino Cuisine
• Malay: preparation techniques; use of chili and coconut milk
• Chinese: noodles and soy products
• Spanish: dishes emphasizing meat and dairy products
• 80% of food is of Spanish origin
Adobo
• Comes from Spanish word “adobar”
• Stew made with chicken or pork marinated in soy sauce, vinegar, garlic, and peppercorns
Why Adobo?
• Regional and historical influences
• Reflection of Philippine history
1. Distantly related to ginataan
2. Spanish introduced marinating
3. Regional variations
• Represents identity, colonialism, and ethnic pride
Characteristics
• Sweet and sour taste
• Long shelf-life
• Easy to make
• Ease of transportability
• Used as main course in a meal or as a snack
Target Market
• Leading States: California, Hawaii, Illinois, New Jersey, New York
• Adults 18-65 years old
• Highly educated people in nursing and medical professions
• Annual income of $20,000 and over