the personal style experience
DESCRIPTION
In order to inspire women to create, shape, participate and support each other in the expression of their own beauty and style, Revlon chose to work in partnership with ELLEUS to produce an innovative and interactive online beauty experience: “The personal style experience”. This original video concept, distributed primarily via a dedicated Facebook tab, allowed consumers to choose their own adventure and discover their style personality. A 360° media plan including print, web, tablet, mobile and social networks was offered to promote the operation, and retail events were organised.TRANSCRIPT
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OBJECTIVE
# To inspire women to create, shape, participate and support each other in the expression of their own beauty and style
RESPONSE
# ELLE produced an innovative and interactive online beauty experience: “The personal style experience”. This original video concept allowed consumers to choose their own adventure and discover their style personality.
# The video was distributed and promoted via a 360° media plan including print, web, tablet, mobile and social networks.
A 360° CAMPAIGN
WEBSOCIAL NETWORKS
# Facebook Tab# Social networks posts
# Web video# Premium online formats
# Advertorials
MOBILE/TABLET APPS
# Custom mobile and tablet apps
# VIDEO EXPERIENCE
INTERACTIVE VIDEO CONCEPT
A diagnostic quiz to detect consumers’ current style personalities: edgy, daring, boho, classic, glam and flirty; thanks to the decisions based on beauty, fashion or lifestyle, that they took.
‘THE PERSONAL STYLE EXPERIENCE’
FACEBOOK TAB
After seeing the video, users were directed to a custom Facebook tab on Revlon's Facebook page for extended content including:
- Unique monthly trend suggestions for each of the style personalities- Monthly giveaways/challenges to win Revlon products- Insider videos from ELLE's Creative Director, Joe Zee, and Revlon's Global Artistic Director, Gucci Westman - Behind-the-scenes content from the video shoot
# VIDEO EXPERIENCE
# VIDEO DISTRIBUTION & PROMOTION
PREMIUM ONLINE FORMATS
Homepage theatre unitH-UnitExpandable
# VIDEO DISTRIBUTION & PROMOTION
PRINT ADVERTORIALS IPHONE/IPAD
Custom iPad / iPhone applications accessible via the in-magazine scannable code & a clickable tablet enhancement with a video teaser
4 advertorials with a scannable code linked to iPad / iPhone custom apps.
# VIDEO DISTRIBUTION & PROMOTION
SOCIAL NETWORKS
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39