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OBJECTIVE

# To inspire women to create, shape, participate and support each other in the expression of their own beauty and style

RESPONSE

# ELLE produced an innovative and interactive online beauty experience: “The personal style experience”. This original video concept allowed consumers to choose their own adventure and discover their style personality.

# The video was distributed and promoted via a 360° media plan including print, web, tablet, mobile and social networks.

A 360° CAMPAIGN

PRINT

WEBSOCIAL NETWORKS

# Facebook Tab# Social networks posts

# Web video# Premium online formats

# Advertorials

MOBILE/TABLET APPS

# Custom mobile and tablet apps

# VIDEO EXPERIENCE

INTERACTIVE VIDEO CONCEPT

A diagnostic quiz to detect consumers’ current style personalities: edgy, daring, boho, classic, glam and flirty; thanks to the decisions based on beauty, fashion or lifestyle, that they took.

‘THE PERSONAL STYLE EXPERIENCE’

FACEBOOK TAB

After seeing the video, users were directed to a custom Facebook tab on Revlon's Facebook page for extended content including:

- Unique monthly trend suggestions for each of the style personalities- Monthly giveaways/challenges to win Revlon products- Insider videos from ELLE's Creative Director, Joe Zee, and Revlon's Global Artistic Director, Gucci Westman - Behind-the-scenes content from the video shoot

# VIDEO EXPERIENCE

# VIDEO DISTRIBUTION & PROMOTION

PREMIUM ONLINE FORMATS

Homepage theatre unitH-UnitExpandable

# VIDEO DISTRIBUTION & PROMOTION

PRINT ADVERTORIALS IPHONE/IPAD

Custom iPad / iPhone applications accessible via the in-magazine scannable code & a clickable tablet enhancement with a video teaser

4 advertorials with a scannable code linked to iPad / iPhone custom apps.

# VIDEO DISTRIBUTION & PROMOTION

SOCIAL NETWORKS

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39