the perfect business idea?a1452.g.akamaitech.net/f/1452/2731/24h/cache.xerox... ·...
TRANSCRIPT
THE PERFECTBUSINESS IDEA?How the iGen3 made one company’s dream a reality
LITTLE WONDERWhy the new DocuColor 250punches above its weight
FREEFLOW 4.0Better, quicker, easier: thelowdown on the upgrade
ESSENTIAL GUIDEXerox Customer Serviceoptions at a glance
A REVOLUTION IN COLOURThe 1150 tool that’s putting digital printing in control
XEROXMAGAZINENOVEMBER 2005
1441_UK_GA_cover 18/10/05 9:17 am Page 1
...to the new-look Xerox Magazine – 28 pages
of information, inspiration and innovation to help
you advance your digital business. Whether you’re
looking to market your Xerox capability to potential
clients or optimise your output, this magazine is
essential reading.
The features are divided into three sections: ‘Information’
brings you all the latest Xerox and industry news.
‘Inspiration’ features real-life stories and case studies from
the sharp end of the digital print business. ‘Innovation’
offers troubleshooting, ideas and expert opinions.
On its most basic level, technology is about making our
lives easier. Where businesses are concerned, this means
improving efficiency and streamlining operations to save
time and money – a challenge the FreeFlow Digital Workflow
Collection (page 20) aims to meet.
And what could be more inspiring than the story of a digital
printer creating and conquering a whole new market, armed
only with an iGen3 and a great idea? Find it on page 16.
Let us know what you think of Xerox Magazine, and get in
touch if you’d like to feature in a future issue – we’re
always on the lookout for inspiring stories. Our email
address is [email protected]
I hope you enjoy your read.
InformationEverything you need to know
about digital printing
STOP PRESS
Your essential briefing: news,
developments, dates and ideas
HOW TO ORGANISE YOUR
WORKFLOW… THE EASY WAY
Cutting downtime, managing
workflow: the new FreeFlow 4.0
POSTBOX
Write to us with your questions,
views and comments – and our
experts will answer
A QUICK GUIDE TO
XEROX CUSTOMER SERVICE
From online troubleshooting to
experts in-office: how to get the
best from your Xerox service
04
20
23
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04
WELCOME
Anthony Hyde
Editor-in-Chief
1441_UK_GA_p2-3_conts 24/10/05 11:20 am Page 2
InspirationPlenty of bright ideas for
improving your business
THE ULTIMATE
IN ADAPTABILITY
Can one company propose new
print solutions for two very
different print centres?
HOW TO DO YOUR OWN PR
PR guru Penny Hinton on easy
ways digital print businesses
can boost their image
“THE RIGHT EQUIPMENT...
AND ONE BRIGHT IDEA”
How one company harnessed
the power of the iGen3 to invent
and conquer a new market
InnovationReports from the cutting edge
of the digital printing industry
THE REVOLUTION IN COLOUR
Pantone’s new digital colour
chips are putting digital ahead
of litho for accurate colour
INTRODUCING... THE NEW
DOCUCOLOR 250
This little dynamo scans, prints
and copies in high-quality
colour – without taking up
much space at all
WHY IT’S EASY BEING GREEN
An environmental conscience
doesn’t have to be a luxury with
Xerox’s toner recycling system
10
14
25For information aboutXerox Production productsor services featured in thismagazine, just visitwww.xerox.com/magazine
IN THIS ISSUE…
07
16
14
25
XEROXMAGAZINE 03
Des King is afreelance journalistwho specialises inhow digitaltechnology impactsthe print andpackaging sector
Mark Rushtonis a journalist with a special interestin the effect digitalprinting is havingon conventionalprinting
Simon Eccles is a UK-basedtechnical authorwho specialises in digital printingand imaging
Contributors
Susan Wright is the editor ofPrint & PaperMonthly, theUK’s leadingmonthly printmagazine
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STOPPRESS
The high-speed, continuous-feed Xerox 495
launches in Europe this autumn. It uses an
all-in-one imaging and development system to
ensure print speed is maintained for both sides
of the paper. It’s perfect for print producers who
need flexible technology: the Flash Fusing
technology allows a wider media choice, including
plastic, meaning it supports the widest application
range from just one machine. And that, ultimately,
reduces costs. Plus, it’s half the size of normal
duplex systems, freeing up extra space.
iGen3 users now have a
place to go for support and
to exchange hints and tips
with fellow users. Once
you’ve received your special
password, you’ll find the
iGen3 Knowledge Centre at
www.igen3userforum.com
WHAT’S NEW IN DIGITAL PRINT – FROM XEROX AND BEYOND
OF THE PARTS IN THE iGen3 CAN BE RECYCLED
STARS POP UP AT THE PIXI AWARDS
iGen3 IS NOW
ON THE WEB
97FAST & FLEXIBLE
%
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04 XEROXMAGAZINE
They came from all over the world for the 2005
Printing Innovation with Xerox Imaging (PIXI)
awards in Amsterdam. At the awards, Xerox
equipment users again demonstrated the incredibly
high quality of work being done using digital
applications. An independent panel of experts assessed over
100 entries in three different categories, looking at factors like
business effectiveness, innovation and use of digital technology.
In the Short Run Black and White category, Italpaghe Toscana
won first prize for their photographic calendar; the One-to-one
Marketing Communications award went to Baier Digital Druck
for the personalised golf books they produced for corporate
hospitality days; while Thieme Print4U of the Netherlands
collected the Short Run Colour award for their pop-up book
(pictured), part of a graduate project at the School of Graphic
Arts in Eindhoven.
1441_UK_both_p4-6_news 7/10/05 3:06 pm Page 4
With the 2005 World Superbike Championship
having drawn to a close, racing fans are already
looking forward to next year. Can James
Toseland and his Xerox Ducati reclaim
the title he won in 2004? We’ll just
have to wait and see. But, to tide
you over, you can learn more
about James and Xerox’s
sponsorship of Ducati at
www.xerox.com/magazine
When direct mail is printed in colour and includesthe customer’s name and customised content,response rates increase by more than 500 per cent
� The new FREEFLOW SCANNER 665E sets
the benchmark for high-quality scanning
for the DocuColor 7000/8000. It delivers near-
original image quality and production-level
power while keeping operator intervention
to a minimum to improve productivity.
� The 6204 MONOCHROME WIDE-FORMAT
PRINTER is a low-cost, compact and fully
upgradeable printer. It’s perfect for engineers,
architects and other professionals for whom
wide-format documents are critical. It’s also
up to 25 per cent faster than its rivals.
� Finally, the EFI FIERY GRAPHIC ARTS
PREMIUM EDITION offers graphic arts
professionals a variety of powerful new tools.
Aimed at achieving razor-sharp results from
digital presses, the tools include the market’s
fastest and most powerful zoom feature for
accurate dot and pixel viewing. Learn more
about these and other products featured on
these pages at www.xerox.com/magazine
THE GOODMADE EVENBETTERThe DocuSPversion 5.0 printcontroller forNuvera offersloads of greatnew features:automated binlimits, improvedjob recovery andscanning to thenetwork usingsecure FTP – justto name a few!
WHAT’S NEW?
XEROXMAGAZINE 05
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1441_UK_both_p4-6_news 7/10/05 3:06 pm Page 5
The
technologyevent for
the print and publishingindustries is on its way. Held inBirmingham, UK,from 4-11 April2006, IPEX aims toadvance conceptualthinking and launchnew solutions. As AnoushDowlatshahi-Gordon, director of ProductionBusiness for XeroxUK, says: “Allindicators suggestthat 2006 will beeven more dynamicthan previousshows.” Watch this space…
DID YOU KNOW…
Japan Information Systems (JAIS) recently ordered a staggering 24 iGen3machines for their facility in Osaka
Your questions answered
about the new in-line
coater for the iGen3.
How does it work?
When documents exit the
press, they are coated and
treated with UV light. This
gives them a glossy or matte
finish, improving the durability
and appearance of menus,
book covers and other items.
How will it help?
Because it’s in-line,
you can maintain a
digital workflow,
taking documents
through each stage
of the printing process.
Won’t it take longer?
No, the coater operates as
fast as the iGen3 itself –
110 A4 pages a minute.
Can I eat the doughnut
now? Afraid not. Sorry!
The 2005 Xerox Premier Partners congress was a meeting of Xerox customers and digital
press users. It’s used as a showcase and talking shop for the members, who were also
treated to several inspirational speakers. Among them were Victor Muller (pictured above
right), who is a prominent motivational speaker, as well as Penny Hinton (above left), a PR
specialist with the Lean Agency. She’s also written a piece for this magazine, which you can
find on page 13.
THE ICING ON THE CAKE
06 XEROXMAGAZINE
The recent Xerox Brand Colour campaign stretched across
15 different countries. It reached an incredible 85 million
people through magazines and newspapers and was
emblazoned on 1,600 taxis in France. The
autumn campaign rolls out soon,
and if you miss it, you’ll probably
be the only one!
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EXCITEMENTBUILDS IN THERUN-UP TO IPEX
A MEETING OF MINDS
Speakers at thecongress includedPenny Hinton andVictor Muller
1441_UK_both_p4-6_news 19/9/05 2:21 pm Page 6
The
ultimate inadaptability
One of the Netherlands’ largest
hospitals produces around 40,000
personalised pages a day and is
in the process of bringing most of its
printing in-house.
Hundreds of miles away, an insurance
company in the UK produces 20,000
documents a day, all of which need to
be unalterable and completely secure.
They may be different businesses
with different needs, but they do have
something in common: they’re both
juggling heavy workloads at high speed
while keeping future expansion in mind.
So, when they decided their print
departments were due for a refresh, they
were thinking about more than just new
machines. They also needed a company
who could adapt to their requirements
and come up with a tailored solution.
This is what happened. >
Words: Cristina Vargas
The digital print world moves at high speed, so flexibility isvital. Can Xerox meet the varied needs of two growing, butvery different, print centres? We put it to the test
1441_UK_both_p7-9_nuvera 20/9/05 11:00 am Page 25
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Unveiled at Print 05 in Chicago, USA, the Nuvera 144 Digital
Production System can handle a wide variety of media types
and is perfectly suited to both publishing on-demand and
medium-duty print environments. Plus, this new addition to
the Nuvera family prints at up to 144 pages a minute.
Newsflash...Newsflash...
CASE STUDY NO 1:THE MULTI-TASKERS
When your hospital has 1,000 beds across
five buildings, you’ve got plenty to think
about: maintenance, administration and,
of course, your patients. For Isala Hospital
in Zwolle, the Netherlands, that list also
includes an in-house print centre that
churns out 1.16 million A4 pages a month.
Why so many? Because the print centre
produces all of its appointments letters,
registration documents and stationery.
This is because they’re in the process of
switching patient records from a paper-
based system to a series of integrated
databases, which has allowed Logistics
Manager Peter van Gulik to bring a large
proportion of the hospital’s document
production in-house.
“In money terms, we spent around
€3 million last year on print,” he says.
“We had a ready-made argument for
investing in digital technology here on
hospital premises: it would pay for itself
in a relatively short space of time.”
The requirements
The hospital’s print centre divides its work
between two types of document: the first
is on-demand, personalised documents
that are then enveloped and mailed. The
second type is official hospital forms,
which are stored in a central warehouse
until they’re needed by the hospital’s
various departments.
And it’s all got to be done at lightning
speed: the average turnaround time for
the on-demand documents – which make
up around 40 per cent of the print centre’s
workload – is 24 hours from receipt of
order to mailing. The warehoused
documents go through the same process
in an average of 48 hours.
So Isala Hospital needed a centralised
system that could handle a large workload
quickly and efficiently.
The solution
Xerox recommended that the print centre
buy a fleet of Xerox print engines with
the DocuSP front-end, together with a
FreeFlow workflow system to manage,
balance and account for the workload.
The new production department centres
on four engines: a DocuColor 5252,
a DocuTech 6135 with a Bourg booklet-
maker, a Nuvera 100 copier/printer and
a WorkCentre Pro 90.
For van Gulik, a significant factor in the
choice of Xerox print engines was the
DocuSP Accounting software module, part
of FreeFlow. It gives each department an
account, and then automatically tracks
orders, matches the order numbers to job
tickets and generates an invoice, either
per job or at the end of each month.
“Once an account is set up, the job
tracking and accounting process runs
with very little intervention from us,”
he says. “This is fantastic, as sometimes
jobs are so small that we might spend
four or five times the cost of the job
just on administration.”
The verdict
The hospital has been able to decrease
the remaining proportion of documents
being printed off-site and assign them to
the in-house print centre. Even with the
extra workload, they’ve been able to cut
the number of print centre staff from
three to two: the automated FreeFlow
front-end has significantly decreased
turnaround times and errors.
“Having the Xerox printers and the
FreeFlow software is a revolution,” says
van Gulik. “It allows us to print the
documents we want, when we want
them – and at a significantly lower cost
than we had been paying. And the
flexibility of our engines’ capacity means
we can bring a high proportion of our
documents in-house, and save money
in the medium term.”
CASE STUDY NO 2:THE PRIVACYEXPERTSThe working week at Allianz Cornhill’s
print department begins at midnight on
Sunday and runs until 6pm on Friday.
Every day of the week, they produce
20,000 personalised documents. The only
breaks are in the evenings, when each
division’s mainframe processes documents
and transmits them across a secure
network to a print department elsewhere.
Busy? You could say that. But it’s
par for the course for the UK insurance
underwriter, part of the German Allianz
group of financial services companies.
Long-standing Xerox customers, they
know exactly what they need: security
and high-volume machines.
The requirements
Ian Cherry, Cornhill’s Print and Production
Services Manager, says: “We had a 4635
monochrome printer and two DocuPrint
92C engines, but they were pretty
stretched. We have a heavy workload,
partly because most of the documents
have a same-day turnaround, and partly
because they’re all confidential documents
that must be produced securely.”
This means toner adhesion was
an important factor. “Identity
theft and insurance fraud
are very much on
“HAVING THEXEROX PRINTERSAND THEFREEFLOWSOFTWARE IS A REVOLUTION”
1441_UK_both_p7-9_nuvera 20/9/05 11:00 am Page 26
the increase, and we wanted to make
sure that our policy documents were as
secure as they could be,” says Cherry.
For all these reasons, along with a
growing requirement for spot colour, he
asked Xerox for their recommendations.
The solution
Xerox suggested that Allianz Cornhill
replace their two DocuPrint machines with
two speedy DocuTech 155HLCs, which
print at 155 pages a minute.
Along with the fact that they both have
the HighLight Colour facility, one feature
that appealed to Cherry was that a simple
field software upgrade would increase the
155’s rated speed to 180 pages a minute.
“The way our colour demand is
increasing, it’s very possible that we may
need greater capacity in the next few
years, so we like the low-cost upgrade
path,” he says. “And it’s easy – it means
we won’t need to take out old machines
and install new ones, with all the
associated downtime and staff training
issues that implies.”
The DocuTech 155 engine’s toner
adhesion has also been improved. It uses
the same formulation as the iGen3; based
on a low-melt polyester resin, it provides
excellent fixing capabilities. It satisfies
the company’s security requirements
and has been highly rated by the
company’s five insurance divisions.
“They were delighted,” says Cherry,
“because effectively you can’t remove the
toner without damaging the documents.
They’re very secure.”
And what of the spot colour facility? As
Cherry points out: “Although our old 92Cs
were rated at 92ppm, that was cut in half
when we used the HighLight facility.”
Now, the DocuTech 155s have
increased the print department’s capacity
for HighLight Colour by an astounding
300 per cent.
The verdict
Cherry says he’s “very pleased indeed”
with the increase in production levels.
“We’re working so much faster now that,
instead of finishing the day’s work at 7am
after the night shift, we’re finishing at 3am.
“We have a significant amount of spare
capacity to grow into, and we’re getting
work out faster – it’s an all-round winner.” �
If you’re considering
upgrading your business’s
printing system, please
contact your Xerox sales
representative
“WE’RE WORKING
SO MUCH FASTER
NOW THAT WE’RE
FINISHING AT 3AM
INSTEAD OF 7AM”
IN A NUTSHELL THE NUVERA 100 DIGITAL
COPIER/PRINTER
� Prints 100 A4 pages a minute and 60 A3
pages a minute
� Accommodates paper sizes from
147 x 210mm to 320 x 470mm
� Takes paper weights from 56 to 216gsm
� Recommended average monthly
volume is 500,000 images
� Resolution of 4800 x 600dpi at 125lpi in
black and white
� Has a DocuSP job management system
front end, which integrates with Xerox’s
FreeFlow workflow solution
THE DOCUTECH 155
HIGHLIGHT COLOUR
� Prints at 155 pages per minute
� Choose from red, green and blue
HighLight Colours
� Recommended average monthly
volume is 1.1 million images
� Resolution of 600 x 2400dpi in black
and 600dpi in colour
� Can accommodate paper sizes from
203 x 254mm to 355 x 432mm
� Takes paper weights from 60 to 200gsm
� Has a DocuSP job management system
front end, which integrates with Xerox’s
FreeFlow software
iii1441_UK_both_p7-9_nuvera 10/10/05 11:21 am Page 27
A technological breakthrough is taking the guessworkout of digital colour-matching. Welcome to the bravenew world of Pantone digital colour chips…
Words: Simon Eccles
colour
When discussing digital printing,
variable data tends to grab the
headlines. What’s less widely
known is that colours can be
better using digital over offset too. Now you
can accurately predict a colour’s appearance
– saving you time and money.
Because Xerox DocuColor toner pigments
are purer than offset ink pigments, the total
colour gamut that can be reproduced is larger.
The practical effect is that some colours,
which would normally require special fifth
inks in offset, can be reproduced simply by
using the DocuColor’s standard CMYK toners.
To help designers choose colours, Xerox
has worked closely with colour specialist
Pantone, Inc. They’ve developed a series
of PANTONE Matching System digital chips
books for the DocuColor 6060, 8000 and
iGen3 digital production colour presses
when used with Xerox’s DocuSP front ends.
And it’s here that the savings – and new
business gains – are made.
“A great sales tool”
“This is a big deal to the print community.
It enables digital printers to match colours
better and set the right expectation for our
clients, just like offset printing,” says John
Place, president of Mercury Print Productions
in Rochester, New York. “It’s a great sales
tool and will raise the awareness of digital
print capabilities with my customers.”
The DocuSP front ends are already
PANTONE-certified, meaning that they are
supplied with colour look-up tables – known
as CLUTs – to produce the most accurate
match to a particular PANTONE Matching
System colour reference number.
Xerox works with Pantone to achieve the
best possible match for each colour on each
press, taking into account the toner, front
end, resolution, substrate and print engine.
But if for some reason it’s not possible
to produce an exact colour match for a
particular colour, Pantone finds the closest
possible visual simulation.
A closer match than offset
Pantone’s chips books have been popular with
designers since the 1970s, with their tear-out
‘chip’ samples of each colour that can be
used to compare with target colours and
attached to artwork, so customers or printers
can see how the final colour will reproduce.
The process colour versions of these
books also show the way the original
PANTONE ‘solid’ colours will reproduce
with four-colour (CMYK) offset litho.
The new digital chips books feature
interleaved DocuColor samples with four
tear-out chips for each of the 1,089
PANTONE colours, and the pages can be
folded and viewed so that the original solid
PANTONE colours can be compared
alongside the digital and offset versions.
Although the full classic PANTONE
Matching System includes 1,114 colours, >
10 XEROXMAGAZINE
The revolution in
“XEROX IS STILL THE ONLY DIGITAL
PRINT COMPANY THAT OFFERS
DIGITAL CHIPS TO CUSTOMERS”
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1441_UK_GA_p10-12_pantone 4/10/05 12:15 pm Page 11
the remainder are metallics or fluorescents
that always need special inks.
As every printer knows, not all solid
colours can be reproduced accurately within
the restricted offset litho gamut: the brighter
and purer reds, greens, oranges, blues and
browns fall off the range. So the DocuColor’s
superior gamuts often provide a closer match
than offset in these cases.
Doris Brown, vice president of marketing
at Pantone, says: “Take PANTONE 145C, which
is a burnt orange colour. In the Euro book, the
nearest match possible with offset printing
is more like a green-yellow colour, not a true
orange. But, for example, the Xerox 6060
sample is a closer match to the PANTONE
solid colour. Designers may now find that the
best colour is available on the 6060.” The
same would be true for the iGen3 and other
DocuColor digital presses.
Schooling customers in digital colour
Accurate colour in digital printing has become
increasingly important.
Independent research firm IT Strategies
predicts that, by 2007, annual worldwide
spending on digital colour output will hit
almost US$50 billion (£27.5 billion). Colour
quality is a prime concern for print providers
looking to capitalise on this market.
The implications for digital printers are
clear: proving that DocuColors can reproduce
colour accurately and consistently will be
a powerful marketing tool for their users.
“The inability of digital presses to achieve
consistent colour has got a bad rap over the
years, so I applaud Xerox for taking the lead
in this project,” says Doris Brown.
“Other manufacturers have not been as
proactive in showing that digital can match
offset colours. Xerox is schooling customers
in the issue of colour consistency.
“It is really offering a solution and helping
people to maximise on that solution. The
response from the design community is that
this is exactly what they need.”
Added value
If you need to mix offset and digital in the
same job and make sure the colours match
as closely as possible to each other, rather
than simply using the original PANTONE
value, then the book also allows you to make
a visual match. In the case of colours that are
out of gamut for offset but not digital, the
designer or production manager can make the
choice of whether to print a fifth colour on the
offset components, or to choose a DocuColor
recipe that’s a close visual match to the
colour that’s achievable in four-colour offset.
Each chips book is dedicated to a particular
Xerox DocuColor model, and is available in
a choice of US or European formats – the
DocuColor samples are the same for both,
but the offset inks used are different for each
territory. All the DocuColor samples are on
coated paper. The European offset samples
are all on coated stock, while the US offset
samples are on both coated and uncoated.
As with all of the Matching System books,
Pantone recommends that you replace the
digital chips books after about 18 months.
Otherwise, there’s a danger of slight colour
shifts as the paper starts to age. “For top-
quality print we’d recommend replacement
after 12 months,” says Brown.
Richard Herbert, president of Pantone, Inc.,
says: “The first digital chips book we
developed was for Xerox, and it is still the
only digital press company that offers its
customers this invaluable resource.” �
SOME EARLIERREVOLUTIONSIN COLOUR…
1Only in 1887 did colour industry
workers start to live longer.
Until then, all green paint was
poisonous, as the colour was
derived from arsenic.
2 Rembrandt ushered in a trend
for mixing hundreds of colours:
experts have detected over 100
pigments in his paintings, whereas
Vermeer used around 20.
3 A British scientist, Sir William
Henry Perkin, created the first
synthetic dye in 1856. The colour
was mauve.
4 When the European Union
arrived in 1992, it had received
over 120,000 proposals for flag
designs. The winning flag’s
designers chose Pantone Reflex
Blue and Pantone Yellow.
PANTONE digital chips books are part of Xerox's ProfitAcceleratorportfolio, a customer resource programme that provides tools to helpcommercial and graphic arts customers grow their business andsucceed at digital printing. They can be ordered through the Xeroxwebsite at www.xerox.com/magazine
12 XEROXMAGAZINE
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journalists about a major
Christmas print order in October
– this means the story will be
ready in time for December
issues, even if you won the
business in May.
5THINK LOCAL
Don’t ignore
the role that
local papers
and radio
stations can
play. If you
sponsor employees for
anything, whether it’s a training
course or a charity trek, give
the editorial desk a call in
advance. The positive coverage
will be good for business and
even recruitment.
These techniques can do
wonders for your company’s
image. But if it ever seems
too daunting a prospect,
Daniel J Boorstin’s words
may help: “Some are born
great, some achieve greatness
and some hire PR officers”. �
2USE YOUR
CUSTOMERS
They are your
greatest PR asset.
Journalists want
to write stories
about customers;
after all, they demonstrate what
your industry is doing. Keep
relevant journalists informed
about all new customer wins
and ask customers to talk to the
press about your work – it’s PR
for them too. Customer stories
always get coverage.
3BECOME IMAGE
CONSCIOUS
It’s a cliché, but
a picture really is
worth a thousand
words. Digital
printers aren’t the
most visually exciting of subjects,
but the end product can be
stunning, so use it. Journalists
look for great images and case
studies: giving them what they
want will get press coverage.
4BE TOPICAL
Schedule your
own news and
updates in line
with what’s
happening in the
world outside. Tell
Political figures and movie stars aren’t the only ones who gain from good public relations – digital print businesses needit too. Senior PR consultant Penny Hinton explains how youcan harness its power... and win new customers
1KNOW YOUR
AUDIENCE
Journalists produce
the magazines,
newspapers and
websites that your
customers read.
As with any customer, if you
want to ‘sell’ information to
them, you must find out about
them first. Identify your
industry’s key titles and learn
which journalists write about
your company’s offerings. Read
what they write. A journalist
writing about high-end magazine
production will be unexcited by
your short-run printing service –
and is likely to tell you so!
For many, PR is something
other people do. But it’s not just
blue-chip corporations, celebrities
and public figures who benefit
from careful image management.
PR is about building
reputation, talking with your
different audiences – customers,
employees, shareholders – and
relaying what your business
does and why it does it well.
And you can do it yourself, as
it’s one of the least expensive
ways to boost your company’s
image. How? Just follow these
tried-and-tested PR techniques.
THE CV: PENNY HINTON
Penny Hinton is a senior
consultant with the Lean
Agency. She has worked
for over 20 years in the
field of public relations,
specifically within the B2B
and IT markets.
Penny has managed PR
campaigns across Europe,
for companies including
IBM, Hewlett Packard,
Ariba and Manugistics.
She also spoke at this
year’s Xerox Premier
Partners Congress – you
can learn more about it
on page 6.
For more information
about Penny and the
Lean Agency, visit
www.theleanagency.biz
Words from the wise
How to do your own PR
1441_UK_both p13_wise 19/9/05 2:33 pm Page 13
Reduced downtime
Highly efficient, the DC250
lets you change the toner
on the fly, so jobs aren’t
interrupted and the
machine keeps running.
Plus, uptime and
reliability are enhanced, as
the machine predicts when
you’ll need to replace components
and tells you before it stops.
14 XEROXMAGAZINE
3.
1.
Three machines in one
Print, copy or scan, the
DocuColor 250 can
handle it all. Printing at
50 pages a minute in
colour and 65 in black and
white, it optimises investment,
flexibility and versatility by also
giving you the ability to scan up to
50 pages a minute in colour and up
to 80 in black and white.
Easy on the eye
The large, full-colour screen has
been optimised to make it easy to
use and easy to program. You can
even customise the keypad with
the features you use the most, to
make operation quicker and
more efficient.
2.
The latest addition to the DocuColor family,
the DC250 Digital Color Printer/Copier is
a true dynamo. It’s quick: it prints just under
a page a second and scans at a similar rate.
It’s compact: its small footprint means it will
fit into even the cosiest of premises, without
sacrificing quality or performance. It’s
versatile: its five paper trays hold a maximum
of 3,260 sheets and can handle stocks up to
300gsm and SRA3. Plus, you don’t have to
worry about quality checks, as its trickle-charge
system – unique to Xerox – maintains the
print consistency at all times. And, as you’re
about to see, that’s not even the half of it. �
Introducing the new…
DocuColor 250
i1441_UK_both_p14-15_DC250 19/9/05 12:55 pm Page 14
“The DC250
punches way above
its weight. An
unbelievably small
footprint means
that you can bring it in through
the front door, up the stairs and
squeeze it into the smallest
possible space. At the same
time, you don’t sacrifice
anything of the very good
2400dpi quality – even on as
big a sheet as SRA3. This little
beast would suit a busy office
that wants to expand on
creating multi-page internal
colour documents, or an
ambitious printer ready to
dip his toe in the water on the
digital side.” – Mark Rushton
No waiting
First copy shoots off the blocks in
a staggering 4.3 seconds (black
and white), or 7.8 seconds (colour).
The complete package
A range of finishing options is
available so you can add value
by turning your printed
pages into fully finished
documents. Options
include stapling, hole
punching, V-folding
and saddle stitching.
4.Images that stand out
The DocuColor’s outstanding 2400dpi
resolution means the highest image
quality in both prints and copies.
Maximises space
At just 165.4cm wide, 92.1cm deep
and 137.2cm tall, the DocuColor
250 has the smallest footprint in its
class. A small-packed marvel, the
DC250 takes up a lot less space
than you might think.
EXPERT’S VIEW
NE
IL W
EB
B;
GE
TTY;
RF;
PU
NC
HS
TO
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7.
5.
6.
XEROXMAGAZINE 15
i1441_UK_both_p14-15_DC250 19/9/05 12:55 pm Page 15
16 XEROXMAGAZINE
PROFILE
MyPhotoFun
The idea: a service providing finished, bespoke compilations
of people’s favourite photos in calendars, albums and other
bound media
Founded: August 2004
Parent company: TED Gigaprint
Headquarters: Almere, the Netherlands
Employees: 50
Turnover: €10 million
Soundbite: they describe their purpose-built factory
as “one of the most modern print on-demand centres
in Europe”
Website: www.myphotofun.com
When one imaginative Dutchbusiness team assessed the new capabilities digitalprinting offered them, they hiton a unique business plan –and one of Europe’s fastest-growing markets
Words: Mark Rushton
MyPhotoFun allows customers
to edit their holiday photos...
...or pictures of client meetings
and days out...
...selecting the best shots andmounting them onto their PC...
...where they are
proofed for any
final edits...
The secret of our success
“The right equipment… and one
1441_UK_both_p16-19_photo 19/10/05 10:10 am Page 16
XEROXMAGAZINE 17
Adecade ago, the most creative
elements a printer could offer
a customer came in the form of
different-coloured inks and papers, and
perhaps die-cutting and numbering.
Yet even this relied on the ancient and
painstaking art of lithography, which
needed an order of at least a thousand
copies to make it cost-effective, would
keep a customer waiting weeks for the job,
and still required them to take out a second
mortgage on receiving the invoice.
All that changed in one stroke with the
introduction of digital. Businesses like
Dutch printer TED Gigaprint have been
quick in spotting the opportunities their
digital capability has opened up.
It started with the digitisation of
images and photographs, allowing new
dimensions in colour breakdown and
output. And it’s now resulted in ‘magic
boxes’ – like the iGen3 – which contain
digital engines that have virtually
eliminated the need for a pre-press
department in modern printing companies.
“The right equipment… and one bright idea”
From hardware to hard ideas
These revolutionary machines open up a
whole new world, handing customers far
greater freedoms over their print demands
than was previously imagined possible.
Today, it is quite possible to design and
impose your own print jobs on home PCs,
add pictures from digital cameras and then
simply press a button to print. You don’t
even have to speak to an account handler
or sales person – the job goes straight into
the queue for the printing machine.
A real-life example of this modern way
of supplying print is the MyPhotoFun
concept. It’s an idea brought to life by TED
Gigaprint, a pioneer in on-demand printing.
With digital cameras now outselling
conventional film cameras by 15 to one,
the company saw a premium opportunity
to supply finished, bespoke compilations
of people’s favourite photos in the form
of albums and calendars.
It would be an impossible activity
for a litho printer, due to the enormous
costs involved.
The process begins when the customer
downloads free software from the
MyPhotoFun website, which provides
an idiot-proof, point-and-click guide to
designing your product. Here, the
customer chooses the photographs to go
into the album or calendar and supplies
any captions they want to go with them.
Genius in simplicity
The range of products MyPhotoFun offers
is extensive. In the album range alone,
it provides seven different alternatives,
ranging in size from 17x12cm to 34x25cm
and containing from 80 to 360 photos on
up to 40 pages.
A variety of personalised calendars are
also on offer, including desk planners as
large as 33x49cm. The top-of-the-range
‘Deluxe Hard Cover Albums’ contain
up to 1,200 photographs and come in
a host of imitation leather colours.
Making the software downloadable goes
a long way to taking the pressure off the
customer. It gives them the time they >
...and are then made into
a high-quality, personalised,
professionally bound album
or calendar as a souvenir.
...and last-minute additions...
1441_UK_both_p16-19_photo 19/10/05 9:59 am Page 17
“MyPhotoFun has won us increasedbusiness from our existing clients”
HOW IT WORKS FOR BUSINESS
MyPhotoFun can actually benefit
businesses as well as consumers, as
Carmen Brozias of UK-based Words
And Pictures Creative Partnership
found. “We took a team from one of
our customer companies on a trip to
Granada in southern Spain in June
2004. It’s a beautiful place. We had a
fabulous time, and I wanted everyone
involved to have a memento, to
remember having a good time with us.
“That’s where MyPhotoFun came in.
I’d taken loads of digital photos, so I
downloaded the software, designed
an album using the best pictures and
ordered copies for the whole team.
The albums arrived by the end of the
week, and everyone loved them.
“It’s great for relationships with
clients: you treat them to a trip on
a yacht or a golfing day, and within
a week you can give them something
special to remember it by.
“If you give them a calendar, then
every time they look at it, there they
are, with us, laughing. So it helps
them remember the company and
their good relations with it, too. I’m
sure it’s already won us increased
business from our existing clients.”
need to work on the design and
compilation in order to get the
personalised product just right.
When the customer is completely
satisfied with the final design, their
pictures are then uploaded to the
MyPhotoFun site, which plugs straight
into the TED Gigaprint production
workflow using the XML language.
They pay the bill using a credit or debit
card, and the required album or calendar
is printed on one of the company’s iGen3
digital presses, either as a one-off or in
the ordered quantity. In fact, there’s no
human intervention at all until the fully
printed sheets hit the iGen3’s delivery tray,
where they are offloaded, cut and sent
out, often delivered to the buyer in as little
as four days after payment is received.
iGen3: the brawn behind the brains
The heart and soul of the MyPhotoFun
concept is the iGen3 – its versatile design
in terms of sheet size and its capacity as
a production workhorse. “The MyPhotoFun
application is a distributed print model and
is built around the iGen3’s paper size,”
says Wim Koning, Xerox’s ‘Go to Market
Manager’ for iGen3.
“For instance, consumers still perceive
the album size of 25x17cm as a ‘real’
photo album size,” he continues. “And,
due to the fact that the iGen3 has a
standard print area of 361x519mm, users
can print this album size four-up on one
sheet, whereas other machines can only
print it two-up.
“The result is much higher productivity
at a much lower cost,” Koning says. “This
is good news for end-consumers, because
they get the best value for money.”
Building customer
relationships: a
team-building day
out can become
a permanent
souvenir and
a surprisingly
valuable piece of
relationship
marketing
18 XEROXMAGAZINE
1441_UK_both_p16-19_photo 7/10/05 10:43 am Page 18
The kit that drives thebusiness: the iGen3� Runs at 6,600 full-colour A4
impressions per hour
� Uses Xerox’s patented SmartPress
Technology, which uses micro-fine
dry ink (toner) and built-in
intelligence to create documents
with consistent, predictable and
accurate colour
� Output feels and looks like
traditional offset prints
� Contains artificial intelligence and
controls that constantly calibrate
colour on every page
� Straight paper-handling design,
engineered to automatically
recognise and print on different
sizes and types of paper within the
same print run
� Feeds from four input trays, which
can hold 2,500 120gsm sheets each
� Supported by a selection of digital
front ends, including the Creo Spire
for the advanced colour
management required in
commercial applications, and the
Xerox DocuSP Controller, which
provides maximum efficiency for
short run, fast turnaround work
“THE REAL JOY IS THIS IS A BUSINESS-TO-CONSUMER MODEL, WITH NOMIDDLE-MAN TAKING THE PROFITS...WHAT MORE COULD YOU WANT?”
And value doesn’t come at the expense of
quality, due to the iGen3’s vivid colours
and its ability to turn out a very black solid
background to the prints.
All these advantages are enhanced by
the fully automated workflow. The system
uses an automatic notification system to
inform customers about the status of their
order: after ordering, when they’ve paid
and when their album is sent out. The
result? A great product delivered quickly
and with little effort from the customer.
The perfect business model
Quite clearly, the MyPhotoFun concept
appears to be the near perfect business
model: a product that customers love and
pay upfront for; a completely automated
production workflow; and a realistic
opportunity for repeat business.
Henk Wijmans, director of TED Gigaprint,
says: “We are delighted with the progress
of MyPhotoFun. We are seeing orders
growing to the extent where they are
actually doubling every four months. But
the real joy is that this is a business-to-
consumer model, which means that there
is no middle-man taking any profits. Plus,
customers pay upfront. It is a business that
makes money and has a superb cash flow.
What more could you want?”
The company is currently filling more
than 2,000 orders a week, and the
MyPhotoFun concept is now operating
in the UK, Spain, Italy, Germany, Belgium,
Finland and New Zealand, as well as the
Netherlands – all via an ASP model.
Tico van der Linden, MyPhotoFun’s
sales director, says that branding and
partnerships are now crucial to the
continued development of the concept.
“The value of MyPhotoFun becomes
evident almost immediately to consumers,
as well as the partners who try it out,” he
says. “We are filling a large demand in the
market place and driving very profitable
growth for our partners. We spend a lot of
our time and activity in the important areas
of local branding, using channels and
partnering with iGen3 users abroad who
are copying our strategy.”
MyPhotoFun is a true example of
imaginations at work. All it took was the
right equipment, some business sense
and, of course, a bright idea. �
Xerox Magazine and MyPhotoFun have teamed up to offer you a €5 discount
on all MyPhotoFun products and services priced at more than €14.95. To
receive your discount, simply register at www.myphotofun.com and use the
voucher code W29J-Y58F-B34X when placing your order. There are 40,000
offers available in total. Offer expires 31 December 2005.
XEROXMAGAZINE 19
MYPHOTOFUN OFFER 35 OFF
1441_UK_both_p16-19_photo 13/10/05 1:09 pm Page 19
What print business
wouldn’t want to be more
efficient? Making sure
your workflow runs effortlessly
through production means savings
on waste, time and costs – in other
words, a greater profit for you.
That’s where the Xerox FreeFlow
Digital Workflow Collection version
4.0 comes in. Recently upgraded,
it’s a suite of software and hardware
that work together to streamline
digital printing from job inception to
completion. You have more control
over when, where and how a job
is printed. So, how does FreeFlow
help you add to your bottom line?
Printing gets simplerFor one, it provides unequalled
flexibility and enhances variable
data and print-on-demand
applications. It also lets you include
one-to-one marketing messages in
your jobs, which adds value to the
printed piece and allows customers
to be more creative.
It integrates different software
options under one umbrella, which
you can mix and match to create
a system to suit your particular
requirements. It also integrates
with Xerox hardware, from
scanners and continuous-feed
printers right up to the iGen3.
Ever feel like there must be a simpler way to maximise productivity? With the newFreeFlow version 4.0, there is
Words: Susan Wright
20 XEROXMAGAZINE
How to organise
your workflow… the easy way
ii1441_UK_both_p20-22_freeflow 7/10/05 3:00 pm Page 10
RECENT SUBSTANTIAL
UPGRADES HAVE MADE
FREEFLOW EVEN MORE
APPEALING TO PRINTERS
LOOKING TO ADD VALUE
Recent substantial upgrades to
several of the existing elements –
including FreeFlow Makeready,
Web Services, Process Manager
and the Document Library – have
made it even more appealing for
printers looking to add value to
their operations.
And the new FreeFlow Output
Manager is the latest product to
join the portfolio. It stands out from
comparable products because it
comes with a scripting feature
that allows it to work with other
vendors’ software.
The real beauty of FreeFlow is
that all the different elements act
together to enhance processes.
So, no matter which software you
choose, it’s guaranteed to work
with other FreeFlow products to
optimise production and to provide
a truly integrated and seamless
workflow. The more products
involved – the better the workflow.
“Work smarter and better”
For example, you can use Web
Services to allow customers to
submit and track their order online.
Then the data management,
scheduling and job management
are handled by Process Manager.
From there, Makeready looks after
prepress, while Print Manager,
Variable Information Suite and
Output Manager take care of
printing, finishing and fulfilment.
Charlie Corr is the group director
of InfoTrends/CAP Venture.
Commenting on a recent survey
they took of production print
professionals, he says: “With
one of the most comprehensive
collections of digital workflow
software, FreeFlow products are
helping print professionals to work
both smarter and better.”
Good stuff – but how do they
all work in practice?
Turn the page to find out. >
XEROXMAGAZINE 21
w… the easy way
ii1441_UK_both_p20-22_freeflow 7/10/05 3:00 pm Page 11
�“Many of our jobs are
quite repetitive. How can
we cut down on prepress?”
FreeFlow Process Manager
automates repetitive jobs, which
simplifies your workflow in
prepress. So, as routine jobs are
performed more quickly, more jobs
can be processed with fewer errors
and more consistency. It can also
convert various document formats
into PDF; combine multiple PDF
files into one; pre-flight documents;
view and approve PDFs; and create
a JDF job ticket and export the PDF
and ticket to the file system. And in
a new development, you can also
monitor jobs from start to finish.
�“Many of my customers
are using variable data.
How can I do this efficiently?”
The FreeFlow Variable
Information Suite adds variable
data images and text to print jobs
with ease and can handle black and
white, highlight colour and full-
colour data. The suite includes
software that allows the fonts,
images and other resources
needed for variable data to be
stored on any Xerox printer that
supports PostScript. The variable
data information is then sent in
universal format and merged with
the document elements at the
printer in one step. This means
systems aren’t overloaded and
printing speeds are maintained.
�“Is there a way to keep
an eye on all my printers
simultaneously?”
You’re after FreeFlow Print
Manager. It’s an integrated job
ticketing and print-management
tool that can monitor all installed
printers from a single interface.
This means you can remotely
access all digital printers to submit
jobs and reprints. You can also
direct jobs to the most relevant
printer, even offset. Easy to
manage, the graphical user
interface means operators can be
quickly trained on viewing, ticketing
and overseeing print operations.
THE REAL BEAUTY OF FREEFLOW IS THAT ALL THE DIFFERENT ELEMENTS ACT TOGETHER TO ENHANCE PROCESSES
�“The make-ready process
is so labour-intensive. Is
there a way I can save time?”
You might want to look into the
upgraded FreeFlow Makeready,
which is designed to complete
document prepress operations
from a single source. It includes
merge and import capabilities;
comprehensive editing tools
(including page numbering,
integration with Adobe Photoshop
for image editing and colour text
editing for PDF files); custom
imposition for selective page
programming; and precise control
over front to back alignment.
You can also add variable data
information onto print jobs.
�“I have customers all
over the world. Is there a
way to make job submission
easier?”
The recently upgraded FreeFlow
Web Services allows online job
submission. Your customers can
also reorder existing jobs and track
the real-time status of their work –
all via the Internet. Plus, they can
include special job instructions
when placing an order and preview
the final PDF before printing. It
also comes with an optional Job
Estimation Module – customers
can see a real-time price estimate
during set-up and submission.
�”Many of my jobs are
part black-and-white and
part colour. How can I simplify
the printing process?”
It sounds like you need the new
FreeFlow Output Manager. You
could think of it as the ‘brain’ of
your printing operation. In your
case, Output Manager would
automatically know to send the
colour pages to a full-colour printer
and the rest to a monochrome
printer, which will help keep costs
down. Likewise, if a job needs to
be printed in colour on a certain
stock, the software will send it
to the printer filled with the
appropriate paper. It even works
with other vendors’ applications.
22 XEROXMAGAZINE
For more information on the FreeFlow suite of software, visit www.xerox.com/magazine
in a nutshell:
� Shorter turnaround times
� Reduces costs
� Less waste
� Automates repetitive steps
in the workflow
� Expands business opportunities
� Improves operational efficiencies
� Increases profitability
� Fewer errors
� Increases customer satisfaction
IN A NUTSHELL: FREEFLOW
1441_UK_both_p20-22_freeflow 17/10/05 4:31 pm Page 12
POSTBOXEMAIL US AT [email protected]
�Looking for the personal touchThe holiday season is just around the corner, and
I want to do something really special for my
customers. What’s a good way to combine the
benefits of digital printing with a great gift that
won’t immediately get chucked in the bin?
Duncan Muir, Clydebank, Scotland
If you want to impress your customers with
cutting-edge digital technology, why don’t you try
www.alphapicture.com? They offer calendars,
greeting cards, posters and pretty much anything
else you can think of – all personalised with
your customers’ names. But it’s no ordinary
personalisation: imagine your name in lights on a
cinema marquee or a Paris Metro sign. To try it out,
visit their website and click on the ‘LetterJames’ link.
STAR LETTER
We’re offering you the chance to win 100
personalised calendars – you supply the
names and AlphaPicture will customise
them – a perfect gift for your customers.
For your chance to win, simply send
a postcard with your name, address, email
address and telephone number by
12 December 2005 to: Xerox Magazine,
Xerox Europe Ltd, Riverview, Oxford Road,
Middlesex UB8 1HS, United Kingdom.
Alternatively, you can send an email with the
same information to [email protected]
See back cover for terms and conditions.
WIN! 100 CALENDARS
I appreciate that digital printing is
perfect for short-run projects, but
I’m finding that printing and
binding short runs of catalogues
is really labour-intensive. Is there
a product that makes it easier?
Francisco Valdarez, Madrid, Spain
You might want to have a look at
the new Horizon ColorWorks 8000
Document Finisher. It attaches to
your DocuColor 8000 and brings
booklet-making features – such as
trimming, creasing, stitching and
folding – in line with the rest of the
printing process. This way, there’s
no need to set up a separate
process that needs to be constantly
monitored, which saves you time
and, therefore, money. The
ColorWorks 8000 and its
predecessor, the ColorWorks 2000
Booklet Maker, are also the only
in-line finishing solutions that can
create full-bleed signature booklets,
where the pages are trimmed on
all sides.
SHORT-RUN BLUES
COLOUR MATCHING MADE EASYSince my software has been upgraded, the colours in my legacy jobs
are now printing differently. Why is this?
Thomas Behrend, Düsseldorf, Germany
This may be due to calibration differences or custom gradation curves
that were previously being used. It may also be associated with generic
colour-matching improvements in recently released software. A new way
to ensure colour accuracy is the new Pantone Digital Colour Chips book.
XEROXMAGAZINE 23
1441_UK_both_p23-24_letters 12/10/05 10:31 am Page 23
If you have a question for Xerox
or our experts or just want to
comment on the magazine,
email [email protected] or
write to: Xerox Magazine, Xerox
Europe Ltd, Riverview, Oxford
Road, Uxbridge, Middlesex UB8
1HS, United Kingdom
1How do I install and program
my DocuColor print driver?
Just visit www.xerox.com and
click on ‘Support and Drivers’. Select
your Production System from the
pull-down menu and then click
‘Support’. Under the ‘How to’
navigation bar you’ll see ‘Install or
Remove Print Drivers’. Then you can
either print out the instructions or have
them posted to you.
2Why are my fonts
being substituted?
When dealing with a layout in
Adobe InDesign, for example, make
sure you don’t locally stylise text using
the ‘bold’ or ‘italics’ buttons. This may
look fine on screen, but your Digital
Front End RIP may replace them with
the default printer font.
3Why am I being charged for
a colour click on QuarkXPress
pages that only have black text
and crop mark coverage?
Crop marks used in QuarkXPress
are made up of ‘Registration Black’
(CMYK), which, therefore, will be
honoured by the Digital Front End
RIP as a colour.
ASK THE EXPERT
Des King says:
The obvious
response is
to stress those
all-important
aspects of
what you’re
providing: things that customers
can quite rightly expect as
standard. After all, they’re largely
why your customers come to you
in the first place.
Price will always be a key
determining factor, but on its
own it rarely, if ever, equates to
value for money. The question
you should more positively be
asking yourself is: “How can I
get my customers to better
understand what we’re doing
to grow their business?”
With some notable exceptions,
many print buyers are untrained
in anything other than getting the
most for their money. Chances
are, their print knowledge has
been picked up as they go along.
Sure, you may invite them to
pass work on the press or to tour
the studio. Nine times out
of 10, however, that will be after
the price for the job has already
been agreed. So how many times
have you ever extended the
same invitation to existing or
prospective customers when
there are no orders on the table?
A regularly mailed information
pack that endorses your offer
and is, of course, originated
and printed on the kit that
underwrites it, is an obvious
sales and marketing tactic.
But why not take it one step
further: who better than a hands-
on practitioner to lead a half-day
seminar focusing on where
technology innovation and
development is transforming
the print industry? As the one
delivering the message, you’ll
benefit when it translates into
a better-informed brief.
Relying on exhibitions,
equipment manufacturers or
trade journals to take care of
customer interface is fine, but
at the sharp end of any print
transaction you’re on your own.
Withholding information might
create mystique, but sharing it is
the open door to partnership.
That’s where price, performance
and profitability can co-exist.
QUICK CLINIC
How can I let my customers know that there’s more to print than price?Henrik Giersing, Roskilde, Denmark
GOT A QUESTION?
POSTBOXEMAIL US AT [email protected]
PU
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24 XEROXMAGAZINE
Do you take time to tell your customers how you can help grow their business?
If so, tell us how you do it in an email to [email protected] and your idea could
appear in the next issue.
iii1441_UK_both_p23-24_letters 10/10/05 1:08 pm Page 24
XEROXMAGAZINE 25
step1
step 3
step 2
step 4
The container gets sent to the
massive Xerox recycling plant
in Venray, Netherlands.
Why it’s easy being
The environment’s an important issue, for sure. But being greenis costly and a hassle... right? Wrong. With the Xerox GreenWorld Alliance’s recycling programme, your toner cartridges get turned back into something useful. Here’s how it works
You never know – one day the
toner you recycled could be
returned to you in the form of
a new toner container or print
cartridge. And when that runs out,
the recycling process starts all
over again. Simplicity itself!
Any unusable toner is safely
incinerated, while the rest of the
cartridge or container is recycled
and turned into raw material for
the plastics industry.
green
IN 2003, XEROX PREVENTED AROUND KILOS OF MATERIAL
FROM ENTERING LANDFILLS BY REUSING AND RECYCLING EQUIPMENT AND SUPPLIES
Toner run out? All you have to
do is contact your local Xerox
representative. He or she can
tell you how to send in the
container to be recycled.
DID YOU KNOW?
73 MILLION
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26 XEROXMAGAZINE
“I’VE GOT A GLITCH,BUT I THINK I CANFIX IT MYSELF”Even though maintaining your digital
production printer is more complicated
than fixing, say, your desktop computer,
sometimes calling out a service
engineer is unnecessary. That’s why
all Xerox systems have self-diagnostic
capabilities that provide you with clear
instructions for fixing minor problems.
Plus, at www.xerox.com you’ll find
plenty of troubleshooting advice on
a range of day-to-day maintenance
issues. It’s also a good way to find
out how to do things better – even
if everything is running smoothly.
Did you know?A growing number of Xerox products
connect to the Internet. More and
more, printer service information that
is securely communicated to Xerox via
the Internet will help with diagnosing
potential problems.
“I’D LIKE AN EXPERTON HAND TO TALKME THROUGH A SOLUTION”If you need top-quality, expert advice,
the European Welcome and Support
Centre is your first port of call. There,
a customer support representative logs
your call, setting Xerox’s tried-and-tested
problem-solving system into motion.
They will track your call every step of
the way to make sure you get quick and
efficient assistance. If your problem is
software-related, it will be transferred
straight away to your country’s Software
Support Centre. The trained analysts
aim to solve the problem by phone to
maximise your system availability.
Did you know?Using remote customer assistance
tools, Xerox can solve over 75% of
software problems over the phone.
“THE ENGINEERS ARE OF A VERY HIGH CALIBRE”PSG Customer Lifecycle Survey, March 2005
Xerox customer serviceIf you need help with
your equipment or software and you need
it fast, you’re in luck.From sophisticated
software help to equipment training,
Xerox customer servicehas an answer to
everything. Whetheryou’re a veteran or a
newcomer, read on forour quick guide to
what’s on offer
To learn more about Xerox’s customer service options, c
A quick guide to
1441_UK_both_p26-27_service 19/9/05 2:24 pm Page 24
XEROXMAGAZINE 27
“I NEED ON-SITEEXPERTISE… FAST”If you’ve got a problem with your
software that can’t be solved by phone,
a software analyst will come to you.
If it’s a piece of hardware that needs
servicing, a Xerox or Xerox-accredited
engineer will visit you on site. They
know you’re busy, so they’ll call ahead
to agree on a time.
Because the engineers carry most
commonly required parts, they can
usually fix the problem straight away.
But if a different part is needed, they
can get it to you as quickly as possible
from one of Xerox’s regional centres.
Did you know?Xerox engineers’ vehicles and local
stores are stocked to meet 95%
of parts requirements.
“MY ISSUE NEEDSSOME FURTHERATTENTION”If for some reason your problem
requires further attention, your local
team is supported by a European
network of technical specialists and
software consultants. The sophisticated
worldwide resources at their disposal
will enable the quickest resolution
of your technical difficulty.
Did you know?Xerox’s three European Technical
Support Centres, based in the UK,
France and Germany, employ over
200 highly trained professionals
dedicated to the advanced support
of production systems.
“MY BUSINESS HAS SPECIALREQUIREMENTS”Businesses vary from one to the next,
which means you may need a tailored
approach to service and support. With
the Xerox Service Extra options, your
local service team can propose
solutions to meet your specific needs,
such as:
• coverage outside normal working
hours – up to 24 hours a day, seven
days a week
• a dedicated engineer, who knows
your operation inside and out
• preventative maintenance visits,
perhaps before a particularly crucial
production period
• on-site stocks of spare parts
• consumables re-ordering and
monitoring, all looked after by Xerox
• equipment training, including training
for basic servicing.
Did you know?Whatever your particular needs, all you
need to do is contact Xerox and they’ll
see what they can do to help.“THE ENGINEER SERVICE ANDCALL-OUT TIMES ARE EXCELLENT”PSG Customer Lifecycle Survey, March 2005
e options, contact your Xerox representative
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There’s a new way to look at things.Xerox Europe Limited, Riverview, Oxford Road, Uxbridge, Middlesex UB8 1HS, United Kingdom. www.xerox.com © Xerox 2005
2005 Xerox Corporation. XEROX©, DocuColor©, DocuTech©, NuveraTM, iGen3©, DocuSP® and FreeFlowTM are trademarks of XEROX CORPORATION.
All non-Xerox brands and product names are trademarks or registered trademarks of their respective companies.
Printed using the Xerox iGen3 on Colotech plus Silk 120gsm and 210gsm
Calendar prize draw terms & conditions
By entering the competition on page 23, the entrant will be deemed to have read and understood these Terms and Conditions and to be bound by them.
1. The prize draw is open to all recipients of Xerox Magazine, who are over the age of 16 and residents of the following countries: Austria, Belgium, Denmark, Finland,
France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK. 2. Employees of Xerox Limited (“Xerox”) together with the judges
and their respective subsidiaries, affiliates, advertising and promotional agencies, their immediate family members and persons living in the same household as such persons
are not eligible to enter this competition 3. Only one entry per person is allowed. 4. The winner will be the first drawn entry (by an independent person) after the closing date
of 12 December 2005. 5. Proof of posting is not proof of delivery. Entries that are lost, mislaid, damaged or delayed due to the post will be disqualified. 6. The winner will be
drawn on 14 December 2005 and notified in writing by 5 January 2006. 7. There is one prize of 100 customised calendars. 8. There is no cash alternative. 9. No purchase
necessary. 10. This prize draw is a UK-based prize draw and governed by the laws of England. This draw is void where prohibited by law. Promoter: Xerox Ltd
Our cover photo shows toner in itspure form – before your printer turnsit into another eye-catching image.Photograph: Richard Maxted
XM
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