Social Business principles and practices that drive

game-changing results in a connected world.

The people-first enterprise

Shelley Renaud

Business Unit Executive

Collaboration Solutions

srenaud@ca.ibm.com

@sjr39

Your enterprise is already asocial business.

Yourconstituentsare alreadytalkingabout you.

of online users are engaging

in brand conversations.

81%

And your employees are already social.

Of employees are engaged in

social activities both internally

and externally.

70%

The waypeople work,buy and interact has radically changed.

But many enterprises aren’t responding to these changes.

Many aren’t harnessing the potential of social business.

Are you chasing the p tential or leading with it?

Shifting to a people-centric model means empowering, trusting and

understanding your people.

Creating a social enterprise doesn’t have to be complicated

Here are three goals to remember:

CollaborationEnabling constituents and employees with the social tools to:

(Empower People)

• Turbo-charge brainstorms and internal networking

• Create easy access to your internal experts and collective wisdom

• Enable employees to get to answers faster, for a better customer experience

• Focus your workplace culture on being responsive, transparent, collaborative and authentic

InsightsLeveraging

behavioral & social analytics to:

(Understand People)

• Make data-driven decisions across the enterprise

• Better understand the needs of your constituents

• Get the right people in the right positions

• Identify the right ways to improve productivity

InnovationCollaboration

& analytic tools applied together to:

(Trust People)

• Crowdsource new products and service improvements directly from your constituents

• Identify ways to re-invent your constituent experience and supply chain

It pays ff.

Take a look at what these social businesses achieved:

First:A “concrete” example

12,000 CEMEXemployees sharedideas, suggestions& recommendationsacross their global network.

Second:A “work life” example

BCH brought together

a community of

pediatric professionals

to share medical

knowledge globally

through a cloud-based

platform.

25,000 TD Bank employees were able to weigh in with their views, ideas and opinions regarding being open on Sunday

Third:Building a “social pipeline” example

Finally:A “life” exampleUses a social “pipeline”

to share expertise and better align HQ and the field. Within 6 months:

• 15% of the employeesshare content in a geographically dispersed culture.

• Over 50% regularly access content.

• Reduced injuries

Finally:A “life” example

Clinicians from 100 countries are engaged in social & interactive learning – directly contributing to saving children’s lives.

And it all happens with IBM.

IBM helps companieswith Social Business through expertise and solutions.

•2,800 Social Business Experts

•60% of Fortune 100 companies are using IBM’s Social Business solutions

•Leader in Gartner’s Magic Quadrant for Social Software in the Workplace

We are investingin new ways to collaborate with our employees and our clients, starting with a strong foundation that we call “people-centric engagement.”

That means designing enterprises for a mobile, social world – with the security our clients – and constituents demand.

We’ve made investments in all three

areas

And we are leading by example through investments & practices.

Investments:•Kenexa and Silverpop as centerpiece acquisitions in social

Practices:•200,000 social communities at IBM

•30,000 IBMers in Client Collaboration Hubs

•300,000 active IBMers on our Connections social platform

We recognize the innovative potential of our employees

At IBM, we’veused Jams –large-scale online collaborations – to collectively define our corporate values, generate new business ideas and rally around opportunities for societal improvement.

We’re designing enterprises for a

mobile, social world with the

security our clients and their

constituents demand.

And we recognize the potential of your employees, your constituents and your insights.

The nature of business has changed. And the rules of engagement have changed. In a people-centric world,we can help you change, too.

Remember, it’s not a matter of IF a “people-centric” world is going to change your enterprise…

…it’s simply a matter of HOW & WHEN

Take the lead in your change to a “people-centric” enterprise.

We’d love to help!

Next Steps•Meet me in the Social Café to continue the conversation

•Find more information about Social Business at www.ibm.com/social-business

Questions or comments?

Thank you

Shelley Renaud

Business Unit Executive

Collaboration Solutions

srenaud@ca.ibm.com

@sjr39