Social Business principles and practices that drive
game-changing results in a connected world.
The people-first enterprise
Shelley Renaud
Business Unit Executive
Collaboration Solutions
@sjr39
Your enterprise is already asocial business.
Yourconstituentsare alreadytalkingabout you.
of online users are engaging
in brand conversations.
81%
And your employees are already social.
Of employees are engaged in
social activities both internally
and externally.
70%
The waypeople work,buy and interact has radically changed.
But many enterprises aren’t responding to these changes.
Many aren’t harnessing the potential of social business.
Are you chasing the p tential or leading with it?
Shifting to a people-centric model means empowering, trusting and
understanding your people.
Creating a social enterprise doesn’t have to be complicated
Here are three goals to remember:
CollaborationEnabling constituents and employees with the social tools to:
(Empower People)
• Turbo-charge brainstorms and internal networking
• Create easy access to your internal experts and collective wisdom
• Enable employees to get to answers faster, for a better customer experience
• Focus your workplace culture on being responsive, transparent, collaborative and authentic
InsightsLeveraging
behavioral & social analytics to:
(Understand People)
• Make data-driven decisions across the enterprise
• Better understand the needs of your constituents
• Get the right people in the right positions
• Identify the right ways to improve productivity
InnovationCollaboration
& analytic tools applied together to:
(Trust People)
• Crowdsource new products and service improvements directly from your constituents
• Identify ways to re-invent your constituent experience and supply chain
It pays ff.
Take a look at what these social businesses achieved:
First:A “concrete” example
12,000 CEMEXemployees sharedideas, suggestions& recommendationsacross their global network.
Second:A “work life” example
BCH brought together
a community of
pediatric professionals
to share medical
knowledge globally
through a cloud-based
platform.
25,000 TD Bank employees were able to weigh in with their views, ideas and opinions regarding being open on Sunday
Third:Building a “social pipeline” example
Finally:A “life” exampleUses a social “pipeline”
to share expertise and better align HQ and the field. Within 6 months:
• 15% of the employeesshare content in a geographically dispersed culture.
• Over 50% regularly access content.
• Reduced injuries
Finally:A “life” example
Clinicians from 100 countries are engaged in social & interactive learning – directly contributing to saving children’s lives.
And it all happens with IBM.
IBM helps companieswith Social Business through expertise and solutions.
•2,800 Social Business Experts
•60% of Fortune 100 companies are using IBM’s Social Business solutions
•Leader in Gartner’s Magic Quadrant for Social Software in the Workplace
We are investingin new ways to collaborate with our employees and our clients, starting with a strong foundation that we call “people-centric engagement.”
That means designing enterprises for a mobile, social world – with the security our clients – and constituents demand.
We’ve made investments in all three
areas
And we are leading by example through investments & practices.
Investments:•Kenexa and Silverpop as centerpiece acquisitions in social
Practices:•200,000 social communities at IBM
•30,000 IBMers in Client Collaboration Hubs
•300,000 active IBMers on our Connections social platform
We recognize the innovative potential of our employees
At IBM, we’veused Jams –large-scale online collaborations – to collectively define our corporate values, generate new business ideas and rally around opportunities for societal improvement.
We’re designing enterprises for a
mobile, social world with the
security our clients and their
constituents demand.
And we recognize the potential of your employees, your constituents and your insights.
The nature of business has changed. And the rules of engagement have changed. In a people-centric world,we can help you change, too.
Remember, it’s not a matter of IF a “people-centric” world is going to change your enterprise…
…it’s simply a matter of HOW & WHEN
Take the lead in your change to a “people-centric” enterprise.
We’d love to help!
Next Steps•Meet me in the Social Café to continue the conversation
•Find more information about Social Business at www.ibm.com/social-business
Questions or comments?
Thank you
Shelley Renaud
Business Unit Executive
Collaboration Solutions
@sjr39
