1ST HALF 2014

THe onLyLyon’S mAkerS mAgAzine : BuS ineSS & good newS # 01

by ONLYLYON

Part-Dieu 42 — French tech 18 — DiGitaL 22 — VerticaL 50 GerLanD BiOPOLe 14 — eVents 82 — aLL aDDicteD 90 . . .

eDitOriaLWhat is it aBOut LyOn that Gets Businesses, inVestOrs, stuDents, tOurists anD sPeakers aDDicteD? My uncLe, WhO is FrOM LyOn, says that it is the MOst BeautiFuL city in the WOrLD But he Must Be BLinDeD By LOVe...

Let’s Be OBjectiVe: eurOPean secOnD city OF reFerence, First French city in LiFe/career quaLity, 2nD French city in the tOurisM inDustry, LyOn attracts, LyOn surPrises, LyOn asserts itseLF. BeinG recOGniseD in rankinGs is GOOD, harMOny BetWeen reaL estate suPPLy anD the Market’s DeManD, is the Least yOu can ask FOr; then there is the quaLity in inFrastructure… the ecOnOMic PerFOrMance, the cOMMitMent tO innOVatiOn, the aMBitiOn tO BuiLD PartnershiPs. BasicaLLy, yOu knOW it Once yOu LiVe it. But What Matters MOst is Why. the Why, We caLL it “OnLy”. the DiFFerence that Makes LyOn a PreFerence Lies in the aDDitiOnaL heart that Makes that a Visit tO Our city cOMes With LastinG MeMOries anD Wishes FOr MOre returns, that an inVestMent shOWs PrOFitaBLe returns, But that DOinG Business is aLsO a PLeasure. sO, rather than hanDinG Out BrOchures OF Lush anD seDucinG inFOrMatiOn, We haVe DeciDeD tO PrOViDe yOu With a MaGazine that iMMerses yOu in Our city’s DaiLy LiFe, as cLOse as POssiBLe tO thOse WhO cOntriBute tO OnLyLyOn On a DaiLy Basis. PresenteD as suGGestiOn, an inVitatiOn, an initiatiOn...

BeWare OF aDDictiOn.

cOntacts

ADERLY Economicdevelopment agency for the Lyon region+33 (0)4 72 40 57 50www.investinlyon.com

GREAtER LYon Economic and international development delegation+33 (0)4 37 91 29 68www.business.greaterlyon.com

LYon touRism & ConGREss+33 (0)4 72 77 69 69www.lyon-france.com

onLYLYon+33 (0)4 72 40 57 59www.onlylyon.org

staFF

Publishing Director:Benoît Quignon

Editor in chief:Quentin Bardinet

Editorial Board for the Only:Marie LavillaineClaire PourprixSandrine Boucher

Artistic Direction:Saentys

Conception:J’articule

Publication Editor:Grand Lyon

Translation:Roelien Gorter

Printing:FOTZAC Satolas Green - Pusignan69881 Meyzieu

Legal deposit, ISSN number:In progress

creDits: © Jakob + Macfarlane © Item Corporate - B. Gaudillère - H. Granjean - P. Somnolet - F. Boutonnet Neolife / © Erik Saillet © Asylum © Getty Images © Asylum © Agence Rea © www.b-rob.com © Stéphane Rambaud © Tour Incity_valode&Pistre / Auc / Arep / Auc / Arep © Aafa_chaixetmorel © Gilles Aymard - François Nussbaumer - Jean-François Mesplède © Afaa_christian Kerez_herzog-De Meuron et Christian Kerez - Manuel Herz / Architekten_herzog-De Meuron / Jakob - Mac Farlane - Laurence Danière - Agnès Deldon - Spl Lyon Confluence © Guillaume Perret © Devillers Zen © Jacques Leone © Asylum © Asylum et Tetris © Aia © Stéphane Rambaud © Michel Djaoui © Cartoon Movie © Eric Sempé © Un Printemps en Hiver - Frédéric Godeau - Montée de la Grande Côte - Fdl2013 - Muriel Chaulet © Pierrot Le Fou - Joseph Couturier - Fabrice Dimier © Chinese Corner - M Chineese Corner - Muriel Chaulet © Caresses Climatiques - Alain Benini - Hôtel Dieu - Fdl2013 - Muriel Chaulet © La Cuisine du Web / Thanh Nguyen Bas 85 © Etienne Heimermann © Matthieu Cellard © Jean-Luc Mege Photography 2014 © Gwen Keraval

cOntents1ST HALF 2014

area PerFOrMances

ConVERsAtions 06-09GRANT GUDGEL (LA CUISINE DU WEB)

AND MICHAEL PETERS (EURONEWS) 06-09

Positions 10-11

EXPAnsions 12-17BIOM’UP AND NEOLIFE 12-13

GERLAND BIOPOLE 14-17

inCuBAtions 18-27LyON WANTS FRENCH TECH 18-19

PATRICK BERTRAND (CEGID)

AND GAUTHIER CASSAGNAU (GEOLID) 20-21

LyON START-UP AND URBAN DATA,

SERvING INNOvATION 22-25

OPTIMOD: SMOOTHER MOBILITy IN THE CITy 26-27

PREDiCtions 28-31BENOîT DE FOUGEROUx (FNAIM ENTREPRISES) 28-29

LAURENT vALLAS (JONES LANG LASALLE LyON) 30-31

oRiEntAtions 32-41

AmBitions 42-49 LyON PART-DIEU PROJECT 42-47

MARC LHERMITTE (Ey) 48-49

Visions 50-57

AChiEVEmEnts 58-71NUITS SONORES, EUROPEAN LAB:

BACK TO THE FUTURE 58-59

CONFLUENCE (2): IT'S ALREADy TOMORROW 60-64

DIEGO GIULIANI (EURONEWS) 65

LyON CITé INTERNATIONALE DE LA GASTRONOMIE:

A MAGNIFICENT SPREAD! 66-67

vILLEURBANNE, vAULx-EN-vELIN, LyON:

THE CITy IS STAGING ITS OWN HISTORy 68-69

TUNNEL, FOOTBRIDGE OR BRIDGE.. . :

A WAy ABOvE AND BELOW! 70-71

sAtisfACtion 72-75NATHALIE AULNETTE (APICIL FOUNDATION) 72-75

ViBRAtions 76-81CITéCRéATION: GLOBAL, CIvIC, HUMANIST 76-77

CARTOON MOvIE, TALENT ACCELERATOR 78-79

PIxEL, PLACE OF EBULLIENT CREATIvITy 80-81

PERCEPtions 82-85

initiAtions 86-89

ADDiCtions 90-97MATHIEU vIANNAy (LA MèRE BRAZIER) 90-91

CéLINE SCHILLINGER (SANOFI PASTEUR) 92-93

HERvé ARNAUD (COURB) 94-95

FLORENCE BRUN (ExPAT CONSULTANT) 96-97

iLLustRAtion 98

72 .28 .06

.

aFFinities

06-

07cOnVersatiOns

From here and abroad:

dIFFerenT PerSPeCTIVeS

on The CITY

iCHAeL PeTerS, THe FrenCH-germAn PreSidenT oF THe eXeCuTiVe BoArd AT euronewS, LoCATed in Lyon SinCe 1993, And AmeriCAn grAnT gudgeL, Co-Founder oF VidCoin And memBer oF “ LA CuiSine du weB ”, eXCHAnge ABouT THeir eXPerienCeS AS

AdoPTiVe LyonnAiS, THe imAge oF THe CiTy ABroAd, iTS CAPACiTy For innoVATion And PoSSiBLe deVeLoPmenTS By 2020.

What was your impression of Lyon before you came to live here? MichaeL Peters: I came to Lyon when I was 7 years old, so obviously I only had a very vague idea of what the city would be like. We were living in Germany at the time, next to the Danish border. We came here because my uncle was president of the Beaujolais appellation. You could say that it’s thanks to Beaujolais that I am here!

Grant GuDGeL: What first spurred me was going to EM Lyon to study for my MBA, the school being number 1 in Europe for entrepreneurship. For me, the city is really marked with a sense of business. And on top of that, I love skiing and Lyon is just two hours away from the Alpes. That all suited me very well!

How is Lyon perceived on an international level today? M.P.: I must be one of the people living in Lyon who goes abroad the most. Indeed, Lyon brings to mind mostly images of skiing and the mountains. For older generations, it’s the gastronomy, Paul Bocuse being its icon. For the younger ones, Olympique Lyonnais has been a landmark for a while now. And then, there is the Fête des Lumières, which is becoming more and more well known, in particular through the images we broadcast on Euronews. The Biennale of Contemporary Art has a good reputation, but more so amongst specialists. Finally, I think it is the Lumière Film Festival, the last edition of which was just magnificent, the Lyon Opera and the electronic music festival Nuits Sonores that make Lyon a major city of great cultural wealth.

G.G.: Yes, the Fête des Lumières is a really significant image driver for the city, but when I speak about Lyon in the United-States, overall Americans immediately think of Beaujolais nouveau! Lyon isn’t as well known for its entrepre-neurship and its know-how as it is for the environment and the good food, but that is all changing now: step by step, we are understanding that this city holds numerous resources, both from a technological and an expertise point of view.

What do you like in particular, both personally and professionally? M.P.: The quality of life, it’s unmatched in France and certainly on a European level. It’s a very appealing city, with a rare beauty, I realise that every time I go elsewhere. Even Parisians say it even when they are living in one of the most beautiful cities in the world! Here, I have everything: a totally international environment and an excellent lifestyle for my family. We can get back to nature by getting away for the weekend to the countryside and at just a stone’s throw away from the city.

G.G.: I love this city! It’s not only pleasant to live here, but the city allows you to create and extend your own business, with an opening towards outside of Lyon and a lot of support from the agglomeration and the region. People who have lived in this city for a while remain very attached to it and the people of Lyon are spread out all over the world! It is often said that Lyon functions via networks, which is cer-tainly an asset abroad: be it by the ONLYLYON ambassadors or former EM Lyon students, these support and solidarity networks are easy to mobilise and very valuable abroad.

MichaeL Peters Grant GuDGeL

cOnVersatiOns

What are Lyon’s assets regarding innovation?M.P.: I do not know in detail what is happening within these clusters; on the other hand, I have noticed that innovation is compatible with Lyon. Take for example Cupertino or Mountain View: unlike the financial or industrial sectors, the most important thing for these businesses isn’t to get

close to the centres of power but to offer a certain comfort of life and work. Areas such as Vaise or Confluence are examples of this. G.G.: In terms of innovation, I think immediately of the Open data platform, but also of Vélo’V: this inte-grated bike-rental system is nowadays seen copied all over the world, and no

one knows that it started in this city! An interesting phenomenon is emer-ging between the competitive clusters, like Lyonbiopôle and Imaginove, and bottom-up initiatives, which with the creation of professional networks, such as La Cuisine du Web, seek to promote the creativity and the sense of innovation that exist in Lyon. The coming together of these two types of structures is effective and fruitful. What are your thoughts on the Confluence area? M.P.: It’s an exceptional site, amongst the most avant-garde in Europe. I have the feeling that Lyon grasped there, with this incredibly modern archi-tectural project, something that was otherwise missing, something a lot stronger than gastronomic traditions. Euronews is gradually moving into its new Confluence premises from June until the beginning of 2015. We are going to participate to the standing of this area, with the presence of our journalists, the regular visits from our clients or representatives of in-ternational institutions. The building and Confluence will be broadcast on

television to around 3 million viewers worldwide. Euronews will be both Lyon’s flag bearer internationally and also be more recognisable in the city.

G.G.: I often go to la Sucrière. The architecture in this area is quite brilliant, I cannot wait to see the com-pletion of the Musée des Confluences.

How do you envisage Lyon in 2020? M.P. : I will say rather what I hope will happen: that Lyon will be more internationally orientated, through its brands, its schools, its businesses, its events; that the business centre equips will add more high rise buildings because the skyline is the first thing that the visitors see when they arrive in the city; that Lyon becomes aware of its privileged place as a tourist hub and that it continues to fly high the cultural values that single Lyon out on the international scene.

G.G. : Part-Dieu is going to become a truly symbolic business centre and Lyon will keep its balance between quality of life and economic energy.

08-

09

LyOn in three WOrDs

By Grant Gudgel- DynaMic- PLeasant- cOnnecteD

BiO exPress

2008: International Master of Business Administration, EM Business School Lyon

2009: EM Lyon’s Executive Development

2011: Founding of The Auctus Group

2012: Joins La Cuisine du Web

2013: Founding of vidcoin

LyOn in three WOrDs

By Michael Peters - aPPeaLinG- cOMPLex- histOric

BiO exPress

1995: Masters degree in financial engineering, EM Business School Lyon

1995-1998: working for Arthur Andersen Lyon

1998: joins Euronews as financial manager

2005: appointed managing director of the channel

2011: appointed president of the executive board at Euronews

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11

REMARKABLE ATTRACTION

1.3 MILLION REsIdENTs516 KM2 TERRITORy

global city for quality of life2012 Mercer classification

dEsTINATIONsfROM LyON-sAINT ExupéRy AIRpORT

115 2014 EuROpEAN interModal award rewarding its entire susTAINABLE MOBILITy pOLICy

2000 yEARs Of hIsTORy1998, registered as a unesco world heritage site

1sT fRENCh sMART C I T yLyon Leads the ranking of smart citiesM20city - noveMber 2013

fRENCh CITy fOR ThE C O M B I N A T I O N CAREER / quALITy Of LIfEcourrier cadres & dirigeants 2013

fAvOuRITE

CITyOf yOuNg ExECuTIvEsaPec 2012

fRENCh CITy fOR ITs CuLTuREle journal des arts, nov. 2013

BEsT gLOBAL fOOd CITyucityguides.coM

EssENTIAL dEsTINATION

34 % of the lyon PoPulation is under the age of 25 (insee)

39Th

1sT 2Nd 3Rd

sOLuTRANs, BIOvIsION,innorobo...OvER 21,000 EvENTs

2 INTERNATIONAL BIENNALs:

390 CONgREssEs ANdpROfEssIONAL TRAdE shOws

dANCE : 85,000 spECTATORs

CONTEMpORARy ART :

200,000 vIsITORs

2 INTERNATIONAL TRAdE shOws: sIRhA : MORE ThAN 185,000 vIsITORs IN 2013

pOLLuTEC : 63,000 vIsITORs IN 2012

EuRExpO, fRANCE’s 2Nd LARgEsT ExhIBITION CENTRE wITh 120,000 M2

EuRExpO ExTENsION Of 9,000 M² IN JANuARy 2015

LuMIèRE INTERNATIONAL fILM fEsTIvAL:

76,000 spECTATORs

15Th EuROpEAN CITy fOR INTERNATIONAL C O N f E R E N C E s

fêTE dEs LuMIèREs : MORE ThAN 3 MILLION vIsITORs IN 2013 (estiMation)

fRENCh CITy fOR BusINEss TOuRIsM

2Nd 2Nd

PerFOrMancesPOsitiOns

ood, a raw material not only healthy and sustai-nable but also high-tech: thus demonstrates the

Neolife team with ten patents, a diz-zying growth and equally amazing export opportunities. The developed product, consisting of 91 % wood fibre, has all the qualities without the drawbacks: it is beautiful, warm, renewable but also imputrescible, free of splinters and maintenance. “The 21st century will be eco-designed or it won’t exist: we need to invent environmental alternatives that match the market price of conventional materials and meet contemporary needs”, resumes Florence Moulin, general director and co-founder of Neolife with Patrick Marché, CEO. With an IPO on the Euronext Paris open market last December, valued at €30 M, the company is currently developing a 100 % natural product with a plant-based binder. This year, it is preparing to grow from 12 to 16 employees and to more than quin-tuple its turnover. Goal: to conquer Europe, the United States and Canada, for terraces and cladding, but also the

Middle East. “There, we seek solutions for... the beaches, because the sand is so hot that we need to develop pontoons!” Neolife recycles the waste products of the Vosges sawmills, works together with a company in the Plastic Valley of Oyonnax for assembly and has opened an office in Switzerland. “For us, Lyon is an excellent base for development: it is a logistics hub, rich in financial partners. Some of them have followed us, such as BPI (ex-Oséo) and the eco-innovation fund Innov’R, which has no equivalent in France. And life is very good in Lyon!” she adds.

PerFOrMances exPansiOns

acilitate the surgeon’s movement, improve the patient’s comfort and reduce health risks, all

thanks to collagen. This, in short, is the key to Biom’up’s success, a young biotech company, now set to conquer the United States. Behind this success story: two engineers from INSA-Lyon, Sylvain Picot and Patricia Forest, and Dr. Christian Gagnieu. Biom’up’s core product is the CovaTM membrane, strong, well tolerated, and naturally absorbed after 3 to 4 months. This implant can be used during surgery to separate various tissues and thus prevent postoperative adhesions.

Guillaume Laurent, project mana-ger, is convinced that “ the future is in regenerative medicine, which aims to help the body rebuild itself. ” This innovation has found many applications in cardiac, visceral and gynaecological surgeries. It also revealed its interest in the field of pediatric cardiac surgery, to reduce the difficulties associated with succes-sive interventions. A third product has just been appro-ved by the FDA and Biom’up recently appointed a chief medical officer to de-velop its overseas presence. Identified as a high-potential start-up, Biom’up became a “ Nugget ” of the Lyon Ville

de l’Entrepreneuriat (Lyon entrepre-neurial city) project in October 2013. As such, it will be supported in its growth for two years. “ Biom’up bene-fitted from the dynamics in biotech of the Lyon region, including a pool of key stakeholders linked by very significant synergies, ” said Guillaume Laurent.

BIOM’UPinnOVatiOn FOr the BODy

IN SHORT

. Founded in 2005

. 40 employees

. €2.6 M turnover in 2013

. Three fundraising campaigns, including, the last, in 2012 of €6.8 M

IN SHORT

. Founded in 2012

. 12 employees

. €2 M turnover in 2013

. 2014 prospects: €11 M turnover

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13

NEOLIFEWOOD reinVents tOMOrrOW

GERLAND BIOPOLE:

WITH A DNA OF 100%

HEALTHCARE AND BIOTECH-

NOLOGY

PerFOrMances exPansiOns

14-

15

eVen Hundred HeCTAreS To Be ConVerTed. LoCATed AT Lyon'S SouTHern enTrAnCe, THe gerLAnd neigHBourHood iS eSTABLiSHing iTSeLF AS A BenCH-mArk TerriTory oF greATer Lyon'S urBAn STrATegy, ComBining SCienTiFiC, eConomiC And urBAn deVeLoPmenT. wiTH A STiLL ViSiBLe FooTPrinT oF iTS

induSTriAL HeriTAge - demonSTrATed By THe imPreSSiVe ÉdouArd HerrioT HArBour - gerLAnd HAS undergone ProFound CHAngeS in reCenT deCAdeS. THe urBAn ProjeCT THAT wAS STArTed in 2000 HAS enTered iTS SeCond PHASe, Aiming To STrengTHen iTS eConomiC And SCienTiFiC SiTeS, wiTH SuSTAinABLe deVeLoPmenT in mind. greATer Lyon AimS For THe ToP 10 oF mAjor inTernATionAL SiTeS wiTH eConomiC And innoVATiVe ACTiViTieS in THe FieLd oF HeALTHCAre And BioTeCHnoLogy.

At Lyon's southern entrance, next to the ring road and accessible by soft transportation modes thanks to me-tro and tramway connections, Ger-land establishes itself as a pure area for development, extending over 700 ha and counting 30,000 residents. The area houses about 2,000 com-panies employing 25,000 people. Re-nowned industrial companies such as Velan, Nexans, Babolat, Plastic Omnium, SNC-Lvalin and Eras have a presence there. Housing the com-petitive cluster Lyonbiopole, Ger-land also attracts global leaders in Life Sciences, and with them various active start-ups in the field of health-care and biotechnology, such as Ge-noway, Episkin and Imaxio.

an urBan caMPus OPentO the cityThe Gerland Biopole stretches out over 100 hectares at the area's south end and

counts 5,000 jobs in healthcare and biotechnology with almost 50 of the industry's players. Among them global leaders such as Sanofi Pasteur, Mérial, Genzyme, Episkin and Aguettant, who continue to expand their businesses. In July 2013, Aguettant laid the first brick of a new building housing its headquarters, production and R&D; an investment of 22 million euros. The Sanofi group, major private employer in Greater Lyon, is reinforcing its pre-sence by combining the global head-quarters of Sanofi Pasteur and Mérial into a single building, while shared ser-vices and operational departments will be brought together in a second buil-ding. Ultimately, the P4 laboratory will double its surface in Autumn 2014 to a confined total floor space of 400 m2; the first building for Bioaster, a hosting structure of R&D projects and techni-cal platforms, will be completed in the Spring of 2015.The Biopole also houses a large num-

ber of higher education institutions in-cluding the Ecole Normale Supérieure (ENS), the University Claude Bernard Lyon 1 (UCBL), the Rhône-Alpes hi-gher institute of agriculture and food industry (ISARA) as well as research institutes such as the Institute of Biolo-gy and Protein Chemistry (IBCP), the Lyon Institute of Functional Genomics (IGFL), European Institute for Systems Biology and Medicine (EISBM) and the International Centre for Infectious Di-sease Research (CIRI). Gerland is at the heart of the Charles Mérieux campus, major investment site of the Campus Project.

PerFOrMances exPansiOns

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17

LyONBIOPôLE

COMPE- TITIVE CLUSTER IN THE HEART OF GERLAND

LYONBIOPOLE IN FIGURES

The competitive cluster has 136 members, including 80 % small and medium-sized businesses. Since its establishment in 2005, Lyonbiopole has accredited 135 collaborative R&D projects, representing an overall investment of 671 million euros including 269 million euros in public funding. 59 projects have come to fruition.Since 2005, the cluster has generated:

11 START-UPS393 JOBS 104 PATENTS

235 SCIENTIFIC PUBLICATIONS

388 SCIENTIFIC PAPERS

erland houses the head-quarters of Lyonbiopole, the competitive cluster for the healthcare sector.

Phase 3.0, scheduled for the period 2013-2018, aims to strengthen the entrepreneurial dynamics and to nurture links between the academic and clinical worlds in order to sup-port product innovation, improve services and practices for the benefit of patients. Already including an infectious disease centre dedicated to R&D projects (1,920 m2 of laborato-ries housing on average 84 scientists and staff in 7 modules, with common areas including a P3 platform and other shared elements), the compe-titive cluster inaugurated Accinov in 2013.

accinOV: a PLatFOrM With hiGh aDDeD VaLue DeDicateD tO BiOtechnOLOGyA new and unique infrastructure in Europe, providing 4,544 m2 of hi-tech laboratories and associated offices, the

Accinov innovation platform targets small and medium-sized businesses looking for access to high quality environments (organic production suites and cleanrooms) and associated skills (head pharmacist, lab support,

maintenance manager). Welcoming its first occupants since September 2013, the project has tripled the cluster's floor space dedicated to preclinical and clinical research projects.

reaL estate OPPOrtunities stiLL aVaiLaBLe As the regional epicentre for Life Sciences, Gerland still has real estate opportunities available at the Techsud (SAS Porte Ampère) industrial area for companies in the healthcare and biotechnology sector. Techsud is intended for economic activities in line with the Biopole's scientific and industrial environment. Not far from there, the area is also developing a variety of premises within the new Girondins Urban Development Zone, aiming to create a tertiary hub of 100,000 m2 combining housing, tertiairy businesses, shops and local services. Together with major sports and cultural facilities (Stade de Gerland, Palais des Sports, Halle Tony Garnier, and soon, le Musée des Confluences) and parks (Parc de Gerland, Berges du Rhône), the new residential and business areas will give identity to this plural and multifunctional neighbourhood.

SPECIALISED INFRASTRUCTURES, WITH A HIGH ADDED VALUE, UNIqUE IN EUROPE

• Accinov• Bioaster• Centre for Infectious Diseases• P4

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19Code name: “French Tech”. The goal is to get France on the world map as a leading digital nation and to promote the development of Tech champions on a global scale, like... Google or Apple! But, for these champions to develop, the quality of the ecosystem in which they are to grow is crucial.

3 LeVers tO suPPOrt DiGitaL DynaMics The dynamic “French Tech” will put three levers into action. Firstly will be the accreditation of several regions based on a set of specifications; this stipulates that it will take on the metropolitan cities that notably, develop “a digital ecosystem of a critical size and a remarkable economical energy”; have “a network of public and private actors that are co-ordinated and heavily involved”; arrange “operational programs to support businesses growth and stature”; and offer “a favourable ur-ban environment as well as spaces for ex-perimentation and demonstration”. Furthermore, French Tech is planning its second lever to be a global budget of €200 M designated to investments in support structures. The third lever is a second budget of €15 M meant for the promotion of the French digital sector’s appeal.

3 years tO take aDVan-taGe OF this accreDita-tiOn anD tO see the Fruits OF LaBOur Since February 1st 2014, major ci-ties have been able to put themsel-ves forward as candidates, without any deadline restrictions. Until the beginning of March, Lyon has been perfecting its application, to then co-construct the finalised project with the delegate ministry of digital economy - aiming to bring it to a development stage that will ensure its qualification. Afterwards, a selection committee will make the final decision. The accredi-tation is initially kept for a year during the test phase, then if appropriate, it will be extended and confirmed for 3 years, after which an evaluation assessing the region’s performance will be carried out and the accreditation renewed or not. The competition begins...

What strenGths Lie in LyOn’s ecOsysteM as a canDiDate?

The region is the second digital cluster in France and the digital sector alone represents over 34,000 employees. Beyond the positive economic indicators, the region already has a dense and varied ecosystem at its disposal, and a well-structured approach to wor-king with networks. It culminated at the end of 2013 in the creation of Lyon Digital Hub, which aims to reinforce the woven synergies between actors as different as bu-sinesses, schools and universities, laboratories, competitive clusters, incubators, associations... The will to create connections and interac-tions between actors is already in the region’s genetic make-up and corresponds to our way of wor-king.

What DO yOu exPect FrOM a French tech accreDitatiOn?

I hope that it will allow us to ful-ly fulfil our ambition, which has always been to sustain and accele-rate the expansion of start-ups, by allowing them to reach new mar-kets, to acquire new technologies, to get trained, and to develop more quickly to become “Tech cham-pions” on a global scale. It could also help us boost the relationships between businesses and laborato-ries, something that really needs to improve in the region and in France as a whole, and to make our offer for digital training, on which we are already busily working, more prominent.

What is the tiMetaBLe?

We are working on our file, with a steering committee of 12 to 15 people co-ordinating the project, while connecting with the ecosys-tem as widely as possible. It’s sort of a balanced approach between bottom up and top down...The idea was to strike quick and hard!

three questiOns FOr nicOLas cLaraz, the FOunDinG ManaGer OF cyBercité anD aDMinistratOr OF La cuisine Du WeB

PerFOrMance incuBatiOnsPerFOrMances incuBatiOns

T THe end oF jAnuAry, THe FrenCH goVernmenT oFFiCiALLy LAunCHed An APPeAL For FrenCH TeCH ProjeCTS, Aiming To giVe ACCrediTATion To SeVerAL LArge FrenCH CiTieS, wHiCH TogeTHer wiLL Form

A FrenCH digiTAL TeAm. in iTS APProACH, FrenCH TeCH wiLL Aim in PArTiCuLAr To ACCeLerATe THe growTH oF An eXiSTing eCoSySTem. LoCAL PLAyerS HAVe ALreAdy AdoPTed THiS SAme APProACH... Lyon iS in THe Line uP.

• 2nD cluster in France• 3.5 BiLLiOn turnover • 4,000 businesses • 34,000 jobs • +35 % : number of jobs generated

in 10 years• 160 MeMBers in Imaginove’s

competitive cluster (image and cross media)

• 460 MeMBers in Edit Cluster (software)

• 1,000 researchers in the digital domain

• +200 eVents and digital forums per year

LyOn’s DiGitaL sectOr in nuMBers

PerFOrMance incuBatiOns

18-

19PerFOrMances incuBatiOns

What view do you have of innovation in Greater Lyon?Lyon and its region are fertile entre-preneurial ground with a real sense of industry: during each generation, new businesses have emerged that have been able to boost the eco-nomy of the previous generation. Innovation does not concern solely Research and Development but also the ability to bring about the evolution of the business world through new practices, as shown by April’s success in insurance, Cegid in information technology, GL Events in events or even bioMérieux and Sanofi in the health sector. One of the assets of the region lies in its universities and multidisciplinary schools. The current challenge is to make sure that these different players work closer and closer together.

What are the points to be improved?We would need a sufficiently dynamic ecosystem to be able to say that Lyon is the place to be. I don’t think that we highlight the emotional package enough, meaning all the strong points regarding the quality of life and work in

Lyon, to speed up the promotion of the city. Furthermore, it is lacking the tools for venture capital and local investment that existed 20 years ago. The founding of FRI, of the BPI (Public Investment Bank), the introduction of funds such as Hi-Inov or even the new stock exchange of small and medium-sized businesses are going in the right direction.

What do you think of Lyon’s digital hub and the French Tech call for projects?The digital network has been integrated for several years within the digital cluster and recently with French Tech. Within the framework of this call for projects, we have gathered 250 people under one banner around a dynamic community. Since then, we have felt a real rallying and pushing forward from regional communities.

What does the success of Cegid “owe” to Lyon’s environment? The fact that Cegid was started in Lyon has participated in its capacity to make rapid progress. The group found colla-borators that suited them, in a favou-rable environment with comfortable premises and at a reasonable price. At

the time, local capital allowed Jean-Mi-chel Aulas to have access to the market. Today, without erasing our Lyon tro-pism, Cegid has become a national and international provider. We clearly take a leadership position when it comes to new practises regarding mobility and clouds. It is an excellent momentum!

Lyon in one word: entrepreneurial

What view do you have of innovation in Greater Lyon? It is very lively and leans notably on powerful private initiatives, such as the investment funds Dentressangle Initiatives (specialising in the digital sector), La Cuisine du web, that contribute to the region’s status and enable connections, or Cegid that works based on partnerships. The dynamic is strong but mentalities still need to evolve. The people of Lyon still want to compare themselves to Paris: we need to change our approach and situate ourselves on a European level, alongside Barcelona or Milan.

What are the region’s specific assets regarding digital technology? Clearly, the coordination between the private and public players. It is working, it is active and it could even go further. To be truly successful in this domain and to become a prime example, a choice has to be made and two or three sectors have to be more intensely pushed to make them into comprehensive centres of excellence and ensure organisation between all players - businesses, schools,

vocational education sectors, and competitiveness clusters - around these sectors. In my opinion, Lyon is the legitimate place to anticipate Big Data themes or new technology applied to health care. Those type of projects bring synergy to the region.

Would Geolid be able to achieve the same success elsewhere? In Paris, everything would have been more complicated. Lyon allows us to access financially interesting places, just a 2-hour train ride from the capital. The schools are of a very good level and we can find very comprehensive developers. The accessibility of Lyon’s entrepreneurial network is a real bonus: The big bosses - Bruno Bonnel (Robopolis), Patrick Bertrand (Cegid), Bruno Rousset (April) - are truly ready to devote time to entrepreneurs, which is invaluable for a start-up like Geolid!

Lyon in one word? Three! A good city... that is waking up! I love Lyon. But as I am quite a demanding person, I expect a lot more to come from it. I have ambition for Lyon. It is a manageable-sized city, with open and

sincere people, an aesthetically beautiful city in an attractive region but I know that it can go further.

And so, can you give us one ambition for Lyon in 2020? That it becomes a European capital of something. Why not of digital technology? There is a place for a large worldwide digital forum that doesn’t exist yet.

‘‘ LYon, thE PLACE to BE’’

Patrick BertranD CEO Of CEgid

‘‘An EAsY to usE EntRE-PREnEuRiAL nEtwoRk’’Gauthier cassaGnauCO-fOUNdER ANd PRESidENT Of gEOLid

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PrOFiLe

As the leading French provider of management software, with a turnover of 259.7 M euros in 2013, the group Cegid employs over 2,000 associates and boasts over 400,000 users of its management solutions in France and abroad. Cegid has been listed since 1986 on Euronext Paris, compartment B.

PrOFiLe

Specialising in e-marketing solutions intended for very small businesses, retailers and tradespeople, Geolid was founded in 2008 and registered a turnover of 8 million euros in 2013. The start-up is made up of 120 employees in France, in 8 agencies (Nantes, Paris, Strabourg, Lille, Marseille, Lyon, Toulouse and Bordeaux) and plans to have a presence in medium-sized cities in 2014.

AGEnDA

• MiD-May - enD OF june 2014: Call for Projects

• juLy 2014: selection of 100 projects

• sePteMBer: program launch + one-day induction

• nOVeMBer 2014: 1st Challenge

• january 2015: semi final

• aPriL 2015: Final / Awards ceremony

PLAnnED suCCEss

stoRiEs foR innoVAtiVE ComPAniEs

ToP-noTCH inSTiTuTionS oF HigHer eduCATion, reSeArCH neTworkS, CLuSTerS, ComPeTiTiVe CLuSTerS, inCuBATorS, ACCeLerATorS,

LeAding ComPAnieS... in reCenT yeArS Lyon HAS emerged AS one oF THe greAT innoVATiVe CiTieS. To FurTHer deVeLoP THiS STATuS, greATer Lyon CreATed new ProgrAmS, Aiming

To ACCeLerATe THe PreSenCe oF new innoVATiVe ComPAnieS And inCreASe THeir CHAnCe oF SuCCeSS: Lyon STArT-uP

And Lyon urBAn dATA.

PerFOrMance incuBatiOnsPerFOrMances incuBatiOns

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an aWarDs PrOGraM, incLuDinG traininG anD suPPOrt, anD creatiOn OF OPPOrtunitiesThe program is organised around three successive selection rounds over an eight-month period. Each round includes a pitch to a jury and one-day thematic networking. In preparation, the candidates can take part in various Lyon Start-up partner programs (trai-ning sessions in business modelling, incubation, acceleration) and take advantage of the support of top-level mentors. As a bonus, 30 accredited pro-jects will, at the end of the semi-final, be given the possibility to meet inves-tors and major clients in a privileged setting.

reVeaL the POtentiaL OF the Business PLan "Project initiators have so much to gain, not only financially. In a way we're rol-ling out the red carpet, by engaging a wide range of key players from the en-trepreneurial, innovation and funding sectors in their support", explains Louis Delon, in charge of the program at the FPUL. Feature of the program: it caters to all profiles (employees, students, researchers...) wishing to take part in the dynamic of creating a start-up. The only entry requirement: an innovative idea (technological, service, usage or social...), and being fewer than 18 mon-ths in business. The program promotes Lyon as one of the most favourable areas for innova-tive companies both in France and in Europe, with the aspiration to show-case 200 promising projects in 2015.

suPPoRtinG thE LYon stARt-uP PRoGRAm: • Greater Lyon• Région Rhône-Alpes• Lyon Ville de l’Entrepreneuriat

LyOn start-uP:

RED CARPEt foR stARt-uP PRoJECts

ncouraging innovative start-up projects by creating support programs. The idea isn't new. And yet, Lyon Start-up is an original initiative created by the Fondation Pour l’Université de Lyon (FPUL). Even if the program's framework is based on a well-known competition format, the added value can be found in agility and a pro-active approach throughout the incubator’s proposed structure. It is open to all forms of innovation, and to

various stages of completion. This is where the ambition shows: discovery and support of start-up projects from idea to creation, allowing the project initiators to develop, test and implement their skills and ideas. The start-ups are accompanied by top-level experts and mentors, connecting them to key stakeholders in the region's support, innovation, financing and major client networks.

in shoRt100 projects selected from the call for projects may benefit from: • 1 training session in business

modelling through a partnership with EM Lyon and the Université de Lyon

• 1 formula of mobilised support within the network of Lyon incubators and the Chamber of Commerce/Novacité

• 1 mentoring module with top-level experts and entrepreneurs

• A total allocation of €100,000 for the pitch contest

• A week-long trip to Silicon Valley for the 4 winners of Lyon Start-up

• Privileged contacts with key accounts involved in a strategy of open innovation

• "One on One" meetings with investors

PerFOrMance incuBatiOnsPerFOrMances incuBatiOns

"We are putting in place a structure that will both be a physical location and an animation tool created

around the availability of public and private data to support the development of new smart urban services" explains Lethicia Rancurel, project manager. It is not only a program, but a practical innovation tool that is part of Greater Lyon's strategy for a digital and smart city. At stake: the area's appeal, of course; value and job creation. Lyon Urban Data was designed to meet the needs of its targets: first, project initia-tors creating new urban services; then the end-users - the general public - who can test and contribute to the develop-ment of these innovative services.

PLatFOrM FOr sharinG Data anD exPeriMentatiOnIt is based on three pillars that may be of interest to project sponsors and lea-ders: skills of using the city and a plat-form for sharing public and private ur-ban data. The third and most important pillar is formed by the possibility to test new proposed services with end-users from the start. The key point is the abi-lity to imagine a service by introducing the end-user very early on in the ex-periment, which significantly shortens the innovation cycle. The first scale testing will take place in the Part-Dieu area, with a panel of end-users (residents, service and shop users, employees of companies in various in-dustries). The Lyon Urban Data playing field has a very specific scope: "our mission can

start at the very beginning with a simple service idea and it stops once the project is ready for operation and industrial development, at which point it will be taken over by the project initiator", ex-plains Lethicia Rancurel. Entry requi-rement: an exclusive urban purpose of course.

tOOL anD shOWcase OF the territOry's exPertiseSupported by private and public partners, the Lyon Urban Data project is in its starting phase and working on projects driven by its partners. Ultimately, the entire Lyon ecosystem will be able to propose research topics, to which the project can contribute with its expertise and specialties. The first half of 2014 is a crucial phase, which should see the opening of a dedi-cated location. This location will offer a co-working space for companies and a showroom for the general public: a tool and showcase of the agglomeration in terms of urban innovation.

suPPOrtinG LyOn urBan Data:• Greater Lyon• EDF, SFR, SOPRA Group

and Veolia• the competitive clusters

Imaginove and LUTB• the clusters EDIT and I-Care• the IMU laboratory

of excellence (Intelligence of Urban Environments), a combination of 24 research laboratories including LIRIS (Computer Image and Information Systems Lab)

LyOn urBan Data*:

tEstinG sERViCEs to fACiLitAtE CitY LifE

* Provisional name

PerFOrMances incuBatiOns

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neW MOBiLity sOLutiOns

smoothER AnD quiCkER wAYs to GEt ARounD thE CitY

What are Optimod’Lyon’s goals?Optimod’Lyon has several initiatives: firstly to gather all mobility data from urban areas, either public or private, and at the same time, to define a co-operation policy between public and private players. The public sector is in charge of creating a database, the private sector of constructing advanced tools based on collected data, and is also responsible for marketing. The services created with high added value must meet three objectives: consistency with public policies and therefore a sustainable and effective urban mobility system; meeting users’ needs who nowadays must consult too many services and organisations to get around; and defining economic business models without the help of public funds.

How is Optimod’Lyon put into action today?By three different services: a tool predicting traffic within the hour; a multimodal urban GPS (a world first); and a journey optimizer for urban logistics. The wealth and quality of the collected data, combined with the technological know-how of our business partners is allowing us to develop these services. We are now two thirds of the way down the line and the results are encouraging: 30 databases and real time streams have been gathered; a first version of the tool predicting traffic within the hour is ready and improvements are being made; the multimodal urban GPS, and the itinerary calculator have been tested and their installation is

predicted for the end of 2014; and tests on the journey optimizer and the urban freight navigator have started, with route distance and time being optimized with a 10 to 20% gain.

Can you tell us more about the multi-modal urban GPS?It is a multimodal navigation compa-nion (car, public transport, bicycle, pe-destrian, car sharing) in real time and available on smartphones. This applica-tion offers you the best way to go from A to B in a city environment, showing all types of available transport, with an alert before you leave should there be a complication (late train, traffic jam), and during the journey you are moni-tored, just like a GPS in a car, but en-compassing all modes. The tool brings

together all information services avai-lable (TCL, OnlyMoov, SNCF, Vélov, car parks, etc), with past information, real time information and predictions within the hour. It’s a world first and was developed by Cityway, a subsidiary of Transdev.

And how about urban freight?Renault Trucks and IBM are working together on an urban logistics GPS and on one to optimize freight journeys. It means using real time and provisional data (past traffic history, information on construction sites in the area), to offer drivers the best route to take, allowing them to save time and avoid unnecessary kilometres because multiple construction sites in the city disturb or even block off certain streets. Once the best journey has been generated, it is sent to the freight navigator that will guide the driver.

It took 1 year for Optimod’Lyon to see success. How did a project rise so quickly?That is the result of a combination of the assets of our regional stakeholders.

First Greater Lyon, which has a lot of knowledge regarding urban mobility and possible developments in Intelligent Transport Systems. It acted as the determining catalyst in the project’s conception, philosophy and search for partners, not an easy task when mobility is being handled by so many different entities. Further, the Rhône-Alpes Automotive cluster and the competitive cluster LUTB Transport & Mobility Systems, which unite a dense strength of skills by associating industrial players and public research. They are used to leading R&D projects together and all share the same desire to contribute to the economic development of the region.

AriouS SoFTwAre SoLuTionS wiLL emerge in 2014, To Be deVeLoPed And TeSTed AS PArT oF oPTimod’Lyon, An innoVATiVe ProjeCT on CiTy TrAVeL inFormATion. innoVATiVe TooLS, mAking iT eASier For PeoPLe To geT Around And enABLe THe TrAnSPorTATion oF goodS in THe CiTy, STemS From THe SimPLe ideA To LiVe STreAm inFormATion ABouT ALL

THe diFFerenT modeS oF TrAnSPorT, eVerywHere And For eVeryone.jeAn CoLdeFy, mAnAger oF THe oPTimod’Lyon ProjeCT AT greATer Lyon, And TimoTHÉe dAVid, di-reCTor oF THe rHône-ALPeS AuTomoTiVe CLuSTer And Co-orgAniSer oF THe TrAnSPorT SySTem ProgrAm For THe ComPeTiTiVe CLuSTer LuTB TrAnSPorT And moBiLiTy SySTemS, eXPLAin.

• €7M BuDGet co-financed by l’ADEME / the investments of the future and all partners combined

• 2 cOLLectiVes: the city of Lyon and Greater Lyon

• 8 Business Partners: Renault Trucks, IBM, Orange, CityWay, Phoenix ISI, Parkeon, Autoroutes Trafic, Geoloc Systems

• 3 research institutes inVOLVeD: the Economie des Transports laboratory (LET Lyon II), the Technical Equipment Research Centre East (CETE), LIRIS (Insa Lyon-CNRS)

• accreDiteD By 3 French cOMPetitiVe cLusters: LUTB Transport & Mobility Systems, Cap Digital and Imaginove

On the Way tO eurOPe With OPticities www.opticities.com

launched in November 2013, Opticities is the European version of Optimod’Lyon.

OPtiMOD’LyOn in FiGures

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29How is Lyon’s tertiary market faring?We have seen a large increase, of 36 % in the take-up in 2013. We have to remember that 2012 was lacking in major transactions. This was not the case last year with three mega deals being signed with SNCF, Alstom and Sanofi. Furthermore, Lyon stands out greatly on a national level since the l’Ile-de-France region is registering a drop of 25% and meanwhile other provincial cities are experien-cing setbacks or slow progression. For 2014, we can already anticipate one or two deals of over 15,000 m² and a very satisfactory transaction level for surfaces over 5,000 m². There is always a strong demand for transactions of less than 5,000 m², which represents our reservoir.

Lyon is rather good at resisting cycles. How do you explain that?Lyon benefits from an industrial basin - it is deep, strong and stable. Contrary to the Parisian mar-ket, it is not a speculative market. This is something that inves-tors greatly appreciate because it means that risk is limited. The rent levels are slow but progressive and guaranteed. The wealth of the  area is its capacity to propose large-scale pro-jects within the Lyon and Villeurbanne city limits. Its capacity to embrace large projects close to the metro, such as in Gerland or in Carré de Soie, ensures good prospects for a number of years ahead.

What encourages investors and users to choose Lyon?The vision that either French or foreign investors and users have of Lyon is more and more positive. This is because, compared to other large metropolitan European cities, Lyon is an economic centre that has a great geographi-cal situation, high-quality infrastructure, a substantial population pool, large businesses and headquarters. The city benefits from a higher level of prominence nationally and internationally than it did ten years ago. This is most certainly an advantage. This can be perceived in the emergence of new companies, as well as in the decisions being taken by existing businesses to reinforce their size.

What is your view of the various urban areas such as Part-Dieu, Confluence, Gerland and Carré de Soie?Maintaining a good number of large transactions is only possible with the creation of tertiary hubs, which com-plement the Part-Dieu area, such as Carré de Soie and Gerland, with the Girondins UDZ. This strategy invol-ving tertiary hubs is in accordance with the needs of users and investors. The development of new business areas such as Carré de Soie and Confluence has not left the Part-Dieu empty. Contrary to this, alternative choices allow the market to flow more smoothly and propose

alternative solutions to clients, especially as each area has its own identity.

Beyond the tertiary market, what is your view of the local business market?It is an important criterion because the industrial ener-gy of small and medium-sized businesses and industries has an influence on the vitality of Lyon’s economic fabric. But the take-up has been very stable for 10 years, up to al-most 300,000 m² each year. And 2013, with 322,000 m², is the best year since 2006.

What do you think of Lyon’s “working together” approach?It is real! We have a presence in 22  provincial cities and I can confirm that the Greater Lyon’s capacity to support users and investors with their projects is exceptional. The strategy is clear and consistent between the different communities and insti-tutions, which is represented by a genuine vitality and an excellent responsiveness.

Lyon in one word: Attractive

‘‘Lyon has the

capacity to embrace big

projects’’BenOît De FOuGerOux

CHAIRMAN OF NATIONAL REAL ESTATE FONDATION (FNAIM) AND REGIONAL DIRECTOR

OF BNP PARIBAS REAL ESTATE

‘‘ THe CiTy BeneFiTS From A HigHer LeVeL oF ProminenCe nATionALLy And inTernATionALLy THAn iT did Ten yeArS Ago.’’

the LarGe transactiOns in 2013 (SOURCE: FNAIM ENTREPRISES)

• aLstOM : 36,600 m² in Carré de Soie• sncF: 22,000 M² at the Part-Dieu• sanOFi: 18,500 m² and 6,091 m² in Gerland• hanDicaP internatiOnaL:

4,979 m² in Lyon 8th

• MMa Vie: 4,968 m² at Part-Dieu• setec: 3,798 m² at Part-Dieu• DiMO GestiOn: 3,421 m² in Techlid• Vinci cOnstructiOn: 3,363 m² in

East Greater Lyon

area

Laurent VaLLasMANAGER OF JONES LANG LASALLE LyON

What is your assessment of Lyon’s tertiary market in 2013 and its prospects for 2014?With a take-up of over 250 000 m² in office space, 2013 is Lyon’s 3rd best performance of the decade! Although the economic situation is complicated, Lyon is proving its resilience in the real estate market thanks to the quality of its tertiary economic and industrial fabric. This is not the result of chance but the coming together of a virtuous circle between industry and tertiary, of a balanced tertiary supply, thanks to different geographical sectors and a typo-logy of distinct actors, and finally of the high quality and transparent nature of Lyon’s market, which allows investors to be prominent without risk. We are not worried about

2014 because over 100,000 m² of offices, in the later stage of negotiation, have already been confirmed. The building stock, which is relatively obsolete, will generate a new supply: 700,000 m² of offices are in the pipeline for the next four years.

What are Lyon’s selling points to draw in investors and users?The market’s longevity and transparency, rental values, the quality of the building stock.... they come as a whole. Out of the European cities benchmarked in our study “Why invest in Lyon”, in conjunction with Ernst & Young, Lyon came in 4th position with the most attractive rental value. The price varies between 150 € on the outskirts to 310 € on the Incity Tower. 100 % of requests for more than

‘‘THe PoSiTiVe CyCLe oF BuSineSS PerFormAnCe THrougH THe Co-ProduCTion BeTween PuBLiC And PriVATe oPerATorS’’

areaPrOjectiOns

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‘‘Lyon proves

its resilience’’

4,000 m² in negotiation for 2014, concerns new construc-tion or restructured buildings, and 80 % of these are found within Lyon itself, including Villeurbanne and Carré de Soie. Businesses are prioritising new criteria for their premises: high quality of the immediate environment, proximity to a substantial public transport line, energy efficiency and building services... and especially keeping in mind the entire cost. For future projects, Lyon stands out through its diverse tertiary offer. We have Part-Dieu and Carré de Soie, which identify with large-scale retail outlets, Gerland, typical for the chemical and phar-maceutical industry and Confluence, which is more orientated towards headquarters of small to medium-sized regional businesses. These 4 complementary hubs, which have the  common feature of being accessible through public transport, captured 60% of the take-up in 2013 and concern 80% of the prospective take-up for 2014.

By how much is the investment rising? What is the vacancy rate?Lyon managed close to 900 million euros worth of investments in 2013, almost 25 % of the regional investment market for offices, logistics and activity, excluding Ile-de-France. 77% of investments concerned offices. The investors are two-thirds French, and prefer new and modern buildings that are in accordance with the needs of the businesses. As for the vacancy rate, it is very weak at 5.3%, and so the market is rather under-providing. Out of 300,000 m² of offices having been identified as available at the end of 2013, only 108,000 m² are new; the remainder is thus constituted of existing property, often making it unsuitable for sale.

What do you think of Lyon’s “working together” approach?In Lyon, there is a real capacity for co-production between private and public operators, which make up the virtuous circle: supply and demand are equal, the rental value is appropriate and the investors are not disappointed by Lyon’s market performance. The private and public players have a common goal to promote the region.

Lyon in one word: Virtuous Eurocity (because of the positive cycle of business performance through the co-production between public and private operators).

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ThE sTRENgTh Of A dIvERsIfIEd ECONOMy

102,000 C OMpANIEs(PUbLic and PriVate)

E u R O p E A N metroPoLis for its economic aPPeaL (1)

industrial aggLomeration IN fRANCE (outside ile-de-france)

14,800 businessesCREATED IN 2012

IN 2013, 77 new business Presences: 1,825 jobs created in three years

M O s T AppEALINg

C I T y for euroPean INvEsTORs(5)

fRENCh«business- friendly»CIT y(3)

b e s t f R E N C h city for entrePreneUrs(2)

EuROpEAN centre for the ProdUction of

vaccines

EuROpEAN

city Preferred by entrePreneUrs (4)

over 500,000 salaried jobs in the

PriVate sector77.6% IN TERTIARY SECTOR, 15.4% IN INDUSTRY

19Th

1sT 1sT 9Th

(1) European cities monitor 2011, Cushman & Wakefield (3) Research and Higher Education Centre of Lyon

(4) National entrepreneur satisfaction index, ECER 2010

(2) 2thinknow Innovation Cities™ Global 256 Index, 2012-2013

(5) Ernst&young 2013 attraction barometer

(1) 2012 Enterprise ranking of cities promoting innovation

(2) “Entreprendre” magazine

(3) L’expansion - l’Entreprise et Cofaces Services

area OrientatiOns

AREA of EXCELLEnCE foR A suCCEsfuL

BusinEss PREsEnCE

LYON n°1IN FRANCE IN TERMS OF INNOvATION (1)

17th inTernA-TionAL CITYFOR ITS INNOvATIvE vISION IN TERMS OF ECONOMIC AND SOCIAL DEvELOPMENT AHEAD OF HAMBURG AND SHANGHAI(2)

1st REsEARCh AnD hiGhER EDUCATION CENTRE IN FRANCE130,000 STUDENTS, 13,300 FRENCH AND FOREIGN RESEARCHERS AND 500 PUBLIC AND PRIvATE LABORATORIES (3)

2nD fREnCh REGION FOR PATENTING

4th EuRoPEAn REGIONIN TERMS OF STAFF WORKING IN R&D

5 CLustERs incLuDinG TWO GLOBAL

AXELERATHE ONLy CHEMISTRy AND ENvIRONMENT CLUSTER IN FRANCE

tEChtERAINNOvATIvE TExTILE

TECHNIQUES

imAGinoVECLUSTER FOR DIGITAL ENTERTAINMENT AND

MOvING IMAGE

LYonBioPoLEA REFERENCE FOR LIFE SCIENCES: INFECTIOUS

DISEASES, ONCOLOGy AND NEUROSCIENCE

LutB tRAnsPoRt & moBiLitY

sYstEmsTHE ONLy EUROPEAN CLUSTER FOR PUBLIC

TRANSPORT OF PEOPLE AND GOODS IN AN URBAN

ENvIRONMENT

1sT

area OrientatiOns

1,500 ComPAnY hEADquARtERs:

Sanofi Pasteur, bioMérieux,

Groupe Seb, Renault Trucks, EA (world HQ),

Bayer CropScience, JTEKT,

Scotts International (European HQ)…

REnownED intERnAtionAL

institutions : Interpol,

International Agency for Research

on Cancer, Handicap International,

European Centre for Humanitarian Health,

WHO, Worldwide Cluster for monitoring and

alerting of infectious diseases,

the P4 Inserm Jean Mérieux laboratory…

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mAJoR tRAnsACtions

ConCEntRAtE of AttRACtion

sectOr Lessee surFace in M²LyON PART-DIEU SNCF 22 000

LyON PART-DIEU MMA vIE 4 968

LyON PART-DIEU SETEC 3 798

LyON 7E / GERLAND SANOFI 22 000

LyON 7E / GERLAND SANOFI PASTEUR MSD 6 091

LyON 8E / HôPITAUx HANDICAP INTERNATIONAL 4 979

vILLEURBANNE / CARRé DE SOIE ALSTOM 36 600

vAULx-EN-vELIN / CARRé DE SOIE TECHNIP 8 500

NORTHWEST GREATER LyON DIMO GESTION 3 421

LEADinG BusinEssEs: Apicil, Arkema, BlueStar Silicone, Boiron, Cegid, CNR, Danone, Euronews, GL Events, Genzyme, Irisbus, Mérial, Renault Trucks, Areva R&D site, TNT Express…

INvESTMENT, EUROPEAN RANKED REAL ESTATE:

€900 m (+6,4 %)

A SUPPLy OF

345,000 m2INCLUDING

134,000 M2 IN NEW CONSTRUCTION

+36,6 % / 2012 OR 251,967 m² NET FLOOR AREA IN TAKE-UP IN 2013

BusINEss REAL EsTATEA COMpLETE OffER IN A ORgANIsEd MARKET

PRIME RENT IN THE PART-DIEU AREA:

€270 EX VAt ex sc/M2/year (€315 Ex vAT Ex SC FOR HIGH RISE)

A pRImE YIELD OF

5.65%

1st fREnCh REAL EsTATE MARKET (AFTER PARIS)

area OrientatiOns

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mAin oPEninGsnaMe ** nuMBer OF keys sectOr

IBIS BUDGET LyON-SAINT ExUPéRy AIRPORT 0/1* 137 AéROPORT

KyRIAD JONAGE 2* 80 JONAGE

MAISON D’ANTHOUARD-BOUTIQUE HOTEL 4* 18 éCULLy

PARK & SUITES CALUIRE LyON CITé INTERNATIONALE RT 158 CALUIRE-ET-CUIRE

LyON 7 GERLAND QUALITy SUITES LODGE RT 97 LyON 7

MAMA SHELTER LyON 7 JEAN MACé RT 156 LyON 7

ODALyS APPARTMENT HOTEL CONFLUENCE RT 88 LyON 2

hOTELsA dyNAMIC suppLy

hOTEL OvERNIghT sTAys:

3.8 M (source insee with estiMation for deceMber 2013)

INCLudINg 64% fOR BusINEss TOuRIsMor 2.5 M nights

+ 738 KEys in 2013or (occuPancy rate) :

64.2 % aP (average Price) :

€88.9 revPar: €56.9

NuMBER OfaPPartMents:

3,777

NuMBER Of hOTELs: 211

KEy INdICATORs:NuMBER Of aPartMent hotels:40

NuMBER Of rooms: 13,500

PRoDuCtion sitEs: GooD hEALth

AnD ConfiDEnCE

CommERCE: sERiALshoPPER AttRACtion

sectOr Lessee surFace in M²

ExTERIOR NORTH CyBèLE CONSTRUCTION 24 484

NORTH ISèRE TERRITORy MATEL 13 675

EAST GREATER LyON RIAL 10 450

NORTHEAST GREATER LyON 6èME SENS 9 050

SOUTHEAST GREATER LyON L2G 7 888

vILLEURBANNE ALSTOM 7 500

coMMerce turnover in greater lyon:

7.2billion euros

COMMERCIAL EsTATE: 850,000 M2 of sales area in dePartMent stores

2,500shoPs at ThE PRESqU’îLE

totaL take-UP in commerciaL reaL estate: + 4 % with 322,468 m2 (INCLUDINg 50 % IN SALES)

34 MILLIONvisitors a year at the

pART-dIEu shoPPing center

more than 16,000 coMMercial and servicebUsinesses(INCLUDINg CAféS AND RESTAURANTS)

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37area OrientatiOns

Major urban project

Greater Lyon

Mixed hub

Tertiary hub

Motorway

Planned motorway

River

Metro

Tramway / Rhônexpress

TGv station

Airport

Greenery and parks

Railway

M

T

T

M

M

MM

M

A47

A42

A43

A46SUD

A46NORD

A432

A6

A450

A7

ROCADEEST

PARIS

BOURGGENEVA

ITALYCHAMBÉRYGRENOBLE

MARSEILLEMONTPELLIER

SAINT-ÉTIENNECLERMONT-FERRAND

TOULOUSE

PART-DIEU

CONFLUENCE

GERLAND

TECHLID

PRESQU’ÎLE

TERRITOIREPORTE DE

L’ISÈRE

PORTEDES ALPES

PARC DESGAULNES

LYON-SAINT EXUPÉRY AIRPORT

BRON AIRPORT

GRAND-CLÉMENT

CARRÉDE SOIE

VAISE

TGV

TGV

TGV

T

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GREATER LYON, A GOOD PLAN

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availabilities and PrograMsTO sET up & INvEsT

GerLanD PLaza14 700 M2

technOPark4 800 M2 x 2

aMBre12 500 M2

PART-DIEU

CONFLUENCE

OTHER HUBS

CARRé DE SOIE

GERLAND

PrOGraMs

2014 2016-17

2015

2020

techniP8 700 M2 (Usine)

VeOLia11 500 M2

Be11 500 M2

equinOx10 500 M2

PLastic OMniuM33 000 M2

L’initiaL4 000 M2

accinOV 6 000 M2

saDena10 700 M2

BLOck k2 000 M2

carDinaL34 400 M2

neW DeaL15 000 M2

aGuettant25 000 M2

DcB aLstOM36 600 M2

P4DOUBLING

LOt G2 700 M2

LOt h2 700 M2

seVèn12 500 M2

sunWay7 000 M2

hikari BLOck P7 772 M2

cOnVerGence10 300 M2

siLex 111 500 M2

uDz tase30 000 M2

DcB aDeccO12 000 M2

sky 5631 500 M2

uDz 2 BLOck B27 000 M2

27 ac2 000 M2

GranD hôteL-Dieu51 500 M2

21 écuLLy Park5 800 M2

siLex 230 000 M2

tWO LyOn95 000 M2

irt - BiOaster30 000 M2

terraLta10 000 M2

ruBik8 480 M2

Le 7533 350 M2

uDz 2 BLOck a310 000 M2

incity42 000 M2

zac ViLLeurBanne La sOie30 000 M2

ViLLeurBanne La sOie - LOt h15 000 M2

ViLLeurBanne La sOie - LOt OOrGanDi14 200 M2

area OrientatiOns

“The Lyon Part-Dieu project should enable us to strengthen Lyon’s position among major European capitals, close to Milan, Birmin-gham, Frankfurt and Barcelona” explains the Part-Dieu taskforce. While the overall aim of the project is to permanently sustain its attractiveness and influence, the goal is to rethink its urban planning in order to reconcile the different functions of the area and meet all requirements of its users, whether they’d be professionals, residents, consumers or travellers; to develop a “real” urban neighbourhood.

Real estate connected to the users´ needs

The Lyon Part-Dieu project is first and foremost about real es-tate. Tails - targeting business: the most visible part is centred on new high rises that will double the tertiary supply: 4 latest-generation buildings will complement the Lyon skyline between now and 2020. Momentum is created by mixing new construction and rehabilitation, revealing the architectural heritage of the area, sometimes within a single project, as part of a sustainable development approach. In the end, the area will offer 650,000 m2 additional office space for a total of 1.5 million m2 of business real estate.The ensemble will meet new requirements companies have for the changing work patterns and quality of life: more collabo-rative, more connected, and more shared.

More individual housing and more services

Heads - targeting individuals: the goal is to create almost 1,500 apartments in order to change Lyon Part-Dieu into a neighbourhood that is inhabited, active and alive. The hou-sing supply will be diverse: new and renovated, for sale and for rent, targeted to specific audiences (students and seniors) and it will also offer innovative combinations of housing and workplace. Already a major regional commercial attraction, Lyon Part-Dieu will also offer a range of enhanced services: personal services to individuals and companies, recreational, cultural and entertainment offers, cafés, restaurants and shops.

High-capacity and sustainable mobility

The city’s business centre is also a leading multimodal hub and the project has mobility at the heart of its concerns. Rebalan-cing has begun in favour of soft transport modes (pedestrians bicycles, public transport, carpooling). Partly freed from car traffic, rue Garibaldi now includes a pedestrian walkway and a two-way bicycle path separated from car traffic. Often saturated with 120,000 passengers per day, the railway station is a focal point of the Part-Dieu renovation project. The goal is to increase both its capacity and comfort and improve its integration in the neighbourhood to make it a more acces-sible and even better connected station.

‘‘AlreAdy A mAjor regionAl commerciAl AttrAction, lyon PArt-dieu will Also offer A rAnge of enhAnced services’’

lyonPArt-dieu:

A new city life

eXPeriencereFerenCe AreA For THe TerTiAry FunCTionS in Lyon wiTH iTS miLLion oF SquAre meTerS oF oFFiCe SPACe, Lyon PArT-dieu iS 2nd AFTer PAriS.

in order To remAin THe BuSineSS AreA oF reFerenCe, A LArge-SCALe urBAn And eConomiC ProjeCT HAS Been LAunCHed in 2010 wiTH THe goAL

To inCreASe SuPPLy wHiLe Bringing THe SerViCe LeVeL CLoSer To THe uSerS’ needS. THiS TrAnSFormATion iS underwAy.

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43area aMBitiOns

lyon Part-dieu represents:

• 1,000,000 m2 office space

• An occupancy rate of over 97 %

• 45,000 jobs

• 500,000 trips per day

• a railway station of European dimensions: 125,000 passengers and up to 150 TGv/day

• 1 shopping centre with 267 shops and department stores: 34 million visitors per year

• 2,000 hotel and apartment hotel rooms

• €130 to €320 ex Vat/m2/year rental range in Lyon Part-Dieu

• Major cultural facilities: the Auditorium, the library, Les Halles Paul Bocuse...

By 2030:

• An additional 650,000 m2 in office space

• An additional 150,000 m2 in housing

• An additional 200,000 m2 in amenities dedicated to services, recreation and hotels

• 35,000 additional jobs

• twice the number of travellers at the SNCF railway station

• Energy: Areva, EDF, ERDF, GRDF, Vinci Energies, Enel Green Power, Spie Nucléaire…

• Industrial and urban engineering: NFM technologies, Rhodia, Bluestar Silicones, Egis, Artelia, Setec, Poÿry...

• Transport and mobility: SNCF, RFF, Keolis, Axxes, Emirates, Air France, Clasquin…

• IT and digital service providers: Atos Worldline, Orange, Cisco, Oracle, Everial, Intitek, Compart, Asolution, Carrefour Systèmes...

• Developers: Certu, Nexity, Bouygues Immobilier, Icade…

• Banks and business financial services: Caisse d’Epargne, Banque Populaire, Banque

Rhône-Alpes, Société Générale, BNP Paribas, Banque Palatine, Natixis, Oséo, Crédit Mutuel, Arkéa...

• Services, auditing and consulting: Ernst & Young, Manpower, Haworth, Adamas, American Express, Nespresso, Grant Thornton...

• Insurance: April, Maaf, Maif, Scor, Swiss Life, Groupe Mornay, Réunica...

• World Trade Center Lyon: located since 2012 in the Oxygène tower, hosting 20 international companies starting their business in Lyon.

2014 - 2018• Be: 11,500 m2

• Velum: 4,500 m2

• equinox: 11,000 m2

• Green Part-Dieu: 11,500 m2

• Le crystallin: 4,000 m2

• aprilium 2: 4,500 m2

• sky 56: 32,000 m2

• incity: 42,000 m2

• silex 1: 10,000 m2

• silex 2: 30,000 m2

• terralta Building: 10,000 m2

• edison Brotteaux: 1,000 m2

• 107 rue servient: 5,300 m2

2019 - 2020 two Lyon: 95,000 m2

they hAve AlreAdy chosen lyon PArt-dieu:

reAl estAte Projects in short

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45

ProgrAm two lyon: An unconventionAl miXed ProjectIn 2019-2020, Lyon Part-Dieu’s heart will beat a little faster, en-hanced by a new and exceptionally attractive hub… As the most important tertiary and hotel industry program ever undertaken in Greater Lyon by size, a cluster of hotels and office spaces will be placed next to the Lyon Part-Dieu railway station.At the current site of the Novotel and Athena hotels, 25,000 m2 of buildings will be demolished to make space for the construction of an ensemble of 95,000 m2 providing a combination of offices, hotels, shops and services.

Flow at the foot of the towers

Finally, the project aims to improve the urban atmosphere by opening up perspectives and enlarge certain traffic zones, especially Place Béraudier, whose central location will be enhanced by creating a new space on the shopping centre’s roof terraces. All public spaces will be redesigned to give more continuity and clarity to the actual course of pedestrians. Pedestrian flow will also be favoured by ope-ning new parks and greenery and by creating a byway, a new landscaped continuity between the neighbourhood’s cultural and recreational centres.With a creative approach in urban planning, Greater Lyon is reaching out to its economic and commercial actors. These are invited to experience the new location in situ and reinvent the lifetime of the future together.

area aMBitiOns

Preliminary schedule of the station project

2014

• First phase • Design phases• Environmental studies

2015

• Tendering

• Construction permit procedure for the station

• Public hearings

2016

• Start of construction of the station, track L, public spaces and roads

2016-2020• Construction and

first completions

2020-2026• Second phase

Key figures

• Doubling in surface of reception and service areas: from 15,000 m2 to 33,000 m2

• 220,000 passengers boarding and leaving trains predicted per day at the station

• 300,000 passengers using urban public transport stations

Profile of current station users

• 56 % rail passengers with direct access to Lyon

• 8 % transfer passengers

• 28 % users traversing the station to get to another part of the city or transferring to public transport

• 8 % shoppers and others

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47

RENOVATION OF THE LYON PART-DIEU RAILWAY STATION

A stAtion for every use

THe eXTenSiVe renoVATion ProjeCT oF THe Lyon PArT-dieu rAiLwAy

STATion, iniTiATed in 2013, AimS To deSATurATe THe inFrASTruCTure

And reSTore THe TrAnSPorT FLow in Lyon’S BuSineSS HuB, SeCond TerTiAry And deCiSion CenTre

in FrAnCe, AFTer PAriS. THe PArT-dieu rAiLwAy STATion, ViCTim

oF iTS own SuCCeSS? FLASH-BACk And ProjeCTion oF THe FuTure.

Commissioned in 1983, the Lyon Part-Dieu railway station was ori-ginally designed to succeed the neighbouring Brotteaux station and accommodate a flow of 35,000 users per day. The station was built after the area’s other main structures (library, shopping centre, audi-torium, metro...); its integration into the urban landscape required therefore a careful thought process and a major refurbishment. To-day, the originally projected capacity is largely outdated with, on average, more than 120,000 travellers going through the station eve-ry day, 3 times as many! A saturation, which was bound to increase with more than 220,000 travellers per day expected by 2030...

The station: a key facility when deciding on a location

The reasons for this success are known: located in an area driving the city’s economic development, gateway to the Rhône-Alpes re-gion, the station is a significant multimodal exchange, a real hub for the distribution of flows. Furthermore, for 80 % of all compa-nies located at Lyon Part-Dieu, the station is a key facility, and one of the reasons for their presence is to interact with their national, European and international markets: Lyon Part-Dieu is Europe’s largest transfer station. The current status of the station’s congestion threatens this balance, and this in an environment of strong compe-tition between European regional cities. Connecting the city’s East and West, the station is also a showcase, a reflection of economic vitality, of quality of life and of the region’s innovation...

area aMBitiOns

A larger, more functional and better-integrated station

Major part of the Lyon Part-Dieu urban project, the restructuring of the station has started and will be implemented in two phases. Its philosophy? Re-open the station, multiply its entrances to provide more comfort, more services and more capacity for development. Accommodate more and better.By sustainably improving interconnections and complementarities between different modes of transport, the Part-Dieu railway station reinforces its entire function as a metropolitan, regional, national and European hub. For users, the renovation of the station brings the promise of better service and a space that functions as a place to live, to work and offers services for everyone. For trans-port to become a journey again...

THREE MAJOR AxES

01Doubling the

surface of the station’s

hallways extending to the

east and west by creating new

lateral ambulatory galleries for

services and shops.

02Optimise and

diversify the flow by reorganising the

station’s spaces. Shops and services

will initially be taken out

of the main hall, after which vertical access to the plat-

forms will be redesigned.

North of the sta-tion, a new direct

access to 6 existing platforms from the avenue

Pompidou will be created.

03Increase the

capacity of trains by creating a twelfth track, platform L, to improve

the service for passengers on the Lyon

railway junction.

‘‘ lyon PArt-dieu is the lArgest trAnsfer stAtion in euroPe’’

the cOnnexiOns aMBitiOns

48-

49the cOnnexiOns aMBitiOnsarea aMBitiOns

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49

Why was the Tour Oxygène chosen for your location in Lyon? Lyon’s antenna is, by its size, our second presence in France after Paris; all our professions are represented there. We had to choose a site that corresponded with a regional objective of course, but also, to a greater extent, a national and international goal. We were already set up in the Part-Dieu area and were sup-posed to leave the Tour Crédit Lyonnais in the summer of 2010. Even before the plans to renovate the Part Dieu had been an-nounced, our choice had fallen on the Tour Oxygène as a central, ergonomic and prestigious building: an installation that would obviously be costly but that offered interesting features for our teams and on which we had been able to optimise the cost by re-thinking our organisation and methods of communication. It was however all the while a gamble: the Part-Dieu project was just starting up, the potential was strong but still not solid enough. The teams at Greater Lyon were always ready to listen to our expectations and knew how to reassure us.

Four years later, what is your assessment? Considerably positive. It is a location that corresponds with our expectations in terms of accessibility, with the number of facilities (transport, services, businesses, places to live) and that breathes the city, in the sense that it is very urban while still managing to stay modest. We are at the centre of a significant economic hub that gives us access to major headquarters of large companies, small and medium-sized businesses, and public sector players. It is, in the end, a feature that makes us more attractive, not only to our current and future employees and associates but also to our clients and partners.

What are the challenges involved in the Lyon Part-Dieu project? A large metropolitan city needs a high quality business district. In Lyon, this district has been in existence since the  seventies: it must now develop its somewhat outdated urbanism and increase the railway station’s capacity and facilities. The Lyon Part-Dieu of tomorrow project is proposing a different area, rich in facilities and innovative services, allowing Lyon to single itself out on a European level, following the examples of Barcelona, Stockholm or Madrid... The potential is strong and the first pieces of groundwork that have been put down are reassuring, showing enthusiasm.

What are your thoughts on Lyon’s economy? Overall, Lyon has been quite resistant against the crisis, even if it has seen some difficulties. Certainly because it is part of the large intelligent and competitive metropolitan European

“A second city thAt cAptures your Affection

with bAlAnce And energy’’

cities, where the link between public and private sectors is very strong and fully plays the solidarity card for growth purposes. The current economic and industrial sectors were able to question themselves, transform themselves and nourish the appeal of the region: by focusing on 3 large pillars (health-care, environment and digital technology), the economy has become service-based and diverse. These sectors have very strong growth prospects and feed the economic vitality.

You yourself lived in Lyon for 15 years. What are its strengths? It’s a diverse city, open to change, easy to live in, everything I was looking for was available: space, an open and international culture, a place to live and work that awakens the senses, the body and the mind... Lyon made me think of other cities where I have had the pleasure to live and work such as Atlanta, Chicago and Barcelona. These “second cities” that capture your affection because they are both balanced and dynamic.

How do you envisage Lyon in 2020?I hope Lyon will have learnt to preserve its fundamental quali-ties (it is functional, diverse, intelligent and gentle) and how to develop in order to “grasp” a more international and glowing identity through new headquarters and world-class innovation centres; how to propose advanced methods of transport and communication to its citizens and entrepreneurs. It will certainly be a cultural city but more cosmopolitan and unpredictable. We’re looking forward to it...

ey LyOn in nuMBersnumber of employees / associates: 400in Lyon since (the tour crédit Lyonnais): 2004arrival in the tour Oxygène: October 2010

arrival in the tour Oxygène: 5,000 m2 spread out on 5 levels (from 18th to 22nd floor)

Ey supports 1 ETI (Entreprise de Taille Intermédiaire) out of 3 in the top 150 independent regional businesses (CA >€90 M) and 1 firm out of 2 in the top 100 subsidiaries.

inCe 2010, THe 400 ASSoCiATeS oF THe AnTennA d’ey (eX ernST And young) HAVe THeir PreSenCe in THe PreSTigiouS Tour oXygene,

SymBoL oF THe renoVATion oF THe PArT-dieu AreA. wHy? How? And wiTH wHAT goALS in mind? SeCreTS And FeedBACk on THe Lyon eXPerienCe wiTH mArC LHermiTTe, ASSoCiATe AT ey.

‘‘ A LArge meTroPoLiTAn CiTy needS A HigH quALiTy BuSineSS diSTriCT. in Lyon, THiS diSTriCT HAS Been in eXiSTenCe SinCe THe SeVenTieS’’

areaVisiOns

LYon VERtiCAL, sELECtED

PiECEs

TWO PHOTOGRAPHERS AND A JOURNALIST / FOOD COLUMNIST WALK IN LyON, OBSERvE BUILDINGS, STREETS AND PERSPECTIvES. THEIR EyES MEET

vERTICAL STRUCTURES, FROM THE MOST FAMOUS TO THE MOST UNExPECTED. EACH ONE SPEAKS TO US IN ITS OWN WAy, OF THEIR HISTORy, OF THE HISTORy

OF A CITy. OvERvIEW, vIEWPOINTS AND vIEWS By GILLES AyMARD, FRANçOIS NUSSBAUMER AND JEAN-FRANçOIS MESPLèDE ON LyON’S vERTICAL

STRUCTURES. INEvITABLy SUBJECTIvE, HIGHLy ATTRACTIvE. (LE NOyER EDITIONS).

CiTe inTernATionALe de LyonArchitect: Renzo Piano

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THe orAnge CuBe - quAi rAmBAudArchitects: Jakob+macFarlane

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SnCF oVerPASSAvenue Jean mace

areaVisiOns

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AudiTorium mAuriCe rAVeLArchitects: Charles Delfante & Henri pottier oXygene TowerArchitects: Arte Charpentier architectes

areaVisiOns

Lyon oPerAArchitects: Antoine-marie Chenavard and Jean-marie pollet

Reconstruction: Jean Nouvel et AssociésLyon CiTy HALL

staircase “of the condemned”

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57areaVisiOns

area achieVeMents

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59

BACK TO THE FUTURE

nuiTS SonoreS eLeCTroniC muSiC FeSTiVAL And iTS euroPeAn CuLTurAL Forum, euroPeAn LAB, wiLL THiS yeAr TAke PLACe in THe ConFLuenCe AreA. THe eVenT goeS BACk To iTS rooTS To BeTTer grASP THe CuLTurAL And urBAn CHALLengeS AHeAd.

ven though the 12th edition of Nuits so-nores (for the 4th time together with

European Lab) will return to the Confluence area, the birthplace of this electronic music festival, it is hard to imagine a “homecoming”, so much the area has changed in the meantime. The former indus-trial quarter has been transfor-med into an eco-neighbourhood, where renovated buildings are juxtaposed with the boldest ar-chitectural gestures. Where it was once an outlying area, it has now become an integral part of the Lyon city centre. What better field of expression for an event that has always considered itself connected to the urban heritage? Frédérique Joly, of Arty-Far-ty, Nuits sonores and European Lab organiser, recalls: “the festival would not have been the same if we weren’t committed to working on its integration in the city. It articulates an artistic, cultural project and a territory. We have an historic and affective connection with the Confluence area, being the first anchor point of Nuits so-nores, with iconic locations such as La Sucrière, Les Salins du Midi, the Charlemagne ice rink, the Marché-Gare and the suspended gardens at the Perrache railway station. Since then, the area has been transformed and is now a place of experimentation and urban innovation, perfectly in line with our purpose.”

imagine the culture of tomorrowNuits sonores, encompas-sing the large spectrum of

contemporary digital culture (music, graphics, scenogra-phy, visual creation) is since 2011 doubled by European Lab, a forum imagining the outlines of political and cultural practices of tomor-row. Behind the creation of this exchange platform: the fact that many professio-nals came to Nuits sonores both for its artistic proposals as for their interest in this strange cultural object in the making. “The festival in itself is a place of innovation, whether it be regarding audience variety, new forms of communication (tablets, apps), sustainable development or entrepreneurship. For example, Arty-Farty is 82 % self-financed, which forces us to be inventive in our relationship with the pu-blic and private sectors, working as a cultural business”, remarks Frédérique Joly. During four days, European Lab brings together artists, elected officials, media and new tech-nology professionals, dozens of thinkers and researchers bent over the cradle of new, emerging and alternative cultures. Among the personalities that came to Lyon for an exchange of ideas: the American economist Jeremy Rifkin in 2012, followed in 2013 by the former German Foreign Minister Joschka Fischer.

what is said inside will be seen outsideThe next edition of the forum, which will take place the day after the elections for the European Parliament is themed in the form of a slogan or a cry of hope:

Europe Culture Refresh! “Europe is currently at an impasse, with social and generational fractures to repair. Youth, innovation and culture can be weapons of “mass reconstruction” for the European identity. European Lab supports the creation of an affective com-munity of a new generation of cultural players, who recognise each other, share the same diffi-culties, the same values and the same European enthusiasm”, ex-plains the forum’s coordinator Charlotte Tardy. Just like for Nuits sonores 2014, the Confluence area will also be the preferred setting for Eu-ropean Lab’s debates that will address issues of cultural, media, economic and urban transfor-mations, especially those origi-nating in the digital transition. Charlotte Tardy sums it up: “What is said during the window will be seen through the windows, clearly illustrated by this vision of the city of tomorrow.”

in short

nuits sOnOres May 28 - june 1st, 201440 locations250 artists1,000 professionals100,000 festivalgoers

eurOPean LaBMay 27 - 30, 201427 represented countries150 speakers1,000 active participants2,000 visitors

nuits sonoREs / EuRoPEAn LAB

the cOnnexiOns achieVeMents

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PLace OF urBan innOVatiOns anD PiLOt PrOGraM FOr quaLity OF LiFe anD ecOLOGy, the neW cOnFLuence area aiMs tO Make the iDea OF “sustainaBLe centraLity”

a reaLity. Phase 1 OF the DeVeLOPMent is cOMPLeteD, Phase 2 is startinG uP.

ConfluenCe (2)IT S

AlReADY ToMoRRoW

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foCuS

BLOck a3: act 1, Phase 2Pioneer area of the Confluence’s second development phase, block A3 com-prises eight new buildings: six apart-ment buildings, including one of “fine height” with 16 storeys, and two office buildings. The complex will be completed with a day-care centre, shops and a sports facility in the renovated former flower market hall. Most of the apartments will be double-oriented and all receive at least two hours of sunlight per day at the winter solstice. The offices will be equipped with cooling slabs and en-closed, non-heated verandas allowing natural ventilation. Finally, photovoltaic panels will be installed on the roofs. In-novations can also be found in the way of living, with housing adapted to new ways of live (flat sharing, au pairs, stu-dent and senior housing...) concierge services, shared guest rooms and shared workshops.

The commissioning, last February, of the exten-sion of the tramway from the Confluence area to

Gerland, via the new Raymond Barre bridge, allowed the connection of the soft transport modes in the agglome-ration’s emerging neighbourhoods. Quite a symbol... At the same time, the great urban project of the Confluence, at once showcase and laboratory of the smart city, is turning a new page in its young history.

Phase 1 of the Confluence, on the Saône side, is almost finished, with notably the arrival of Euronews in Ja-kob+MacFarlane’s Green Cube in the summer of 2014, followed, next year, by the completion of the Hikari pro-ject: three positive energy buildings designed by Kengo Kuma. Close to the Perrache railway station, the Ca-tholic University of Lyon (UCLy) will

start its first academic year in Sep-tember 2015 in the ex Lyon prisons: the former detention centres will be converted into a place of knowledge, alongside housing and an intergenera-tional residence.

MixeD use, POOLinG resOurces, enerGy MODeratiOnPhase 2 of the program, on the Rhô-ne side, is already underway with the launch of the first constructions on block A3. If the appearance of these two sequences seems to contrast, their guiding principles are the same: mixed use, pooling resources, energy mode-ration and urban experiments. This second development phase of the Confluence will be accompanied by the installation of Smart Grids (or intelligent energy networks) in partnership with Nedo, the Japanese

New Energy and Industrial Techno-logy Development Organisation. Rai-sing awareness and guiding users in their reduction of energy consump-tion, this project already appeared in Phase 1 (installation of smart meters, setting up a fleet of thirty electric vehicles in a car sharing program). With phase 2, a new step will be taken, aiming to rely on the Smart Grids to find a balance between energy pro-duction and consumption across the Confluence area. Another innovation, on mobility: 1,000 shared parking spaces will be created along the Quai de Per