the online specifiers journey by darren lester
DESCRIPTION
A look at how the web has changed the research-shortlist-specify process for architects and other specifiers within the construction industry.TRANSCRIPT
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The Online Specifiers Journey(by Darren Lester)
@SpecifiedBy
Slides available at http://bit.ly/onlinespecifiers
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@Daz_LesterArchitecture Technology graduateFrom N.Ireland, living in Edinburgh / NewcastleFounder @SpecifiedBy currently part of @ignite100
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The New Journey(Research – Shortlist – Specify)
@SpecifiedBy
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@SpecifiedBy
A Logical Process
1 2 3 4 5
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@SpecifiedBy
1 5 2 4 3
Customers are rarely logical!
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Who is the Online Specifier?(It’s all of them! Well, 85% of them!)
@SpecifiedBy
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Google(Other search engines are available!)
@SpecifiedBy
SEARCH
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Shortlist #1(Could they find you?)
@SpecifiedBy
SEARCH
Shortlist
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Long-tail SEO for Building Product Manufacturers
(http://blog.specifiedby.com/long-tail-seo-for-building-product-manufacturers/)
@SpecifiedBy
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Research(From Your Website & Others)
@SpecifiedBy
SEARCH RESEARCH
Shortlist
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@SpecifiedBy
SEARCH
ShortlistShortlist
RESEARCH
Shortlist #2(Could they get the information?)
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@SpecifiedBy
SEARCH RESEARCH CONTACT
ShortlistShortlist
Contact(Follow ups & Questions)
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@SpecifiedBy
SEARCH
ShortlistShortlist
RESEARCH CONTACT
Shortlist
Shortlist #3(How did you respond?)
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@SpecifiedBy
SEARCH RESEARCH SOCIAL PROOF
ShortlistShortlist Shortlist
CONTACT
Social Proof(Referrals & Recommendations)
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#SocialSpec(Follow us @SocialSpec)
@SpecifiedBy
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Specify!(You’ve made it!)
@SpecifiedBy
SPECIFYSEARCH RESEARCH CONTACT SOCIAL PROOF
ShortlistShortlist Shortlist
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Touch Points(The Importance of Presence)
@SpecifiedBy
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@SpecifiedBy
SPECIFYSEARCH RESEARCH CONTACT SOCIAL PROOF
ShortlistShortlist Shortlist
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To Do List(5 Simple Things To Do Today)
@SpecifiedBy
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@SpecifiedBy
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The Future?(Act now, it’s already here!)
@SpecifiedBy
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Ultimate Guide to ModernConstruction Marketing
(http://specifiedby.com/ultimate-guide-to-modern-construction-marketing.php)
@SpecifiedBy
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Thank You(Any Questions?)
@SpecifiedBy
Slides available at http://bit.ly/onlinespecifiers