the northern beaches networking event presentation - best practice website & seo feb 2015

BEST PRACTICE WEBSITE AND SEO

Robert Leroux www.isapiencedigital.net

www.isapience.net

The Northern Beaches Network 24 February 2015

iSAPIENCE - What We Do

Digital

Web Design & Creation, SEO, Social Media Marketing, Pay Per Click, Ecommerce, Ebay Store, Mobile Apps

Business Process Outsourcing

Call Centre, Legal Services, Accounting CPA, Finance Customised Solutions

International Business


www.isapience.net I www.isapiencedigital.net


spiders



Popularity and Relevance


Popularity and Relevance

Content is King



Search Engine (Indexable) Readable Content

HTML TEXT



What Search Engines See

Source: MOZ.com



Search Engines DO NOT READ

Images Flash files

Java applets Other non-text content



KEYWORDS

Search engines measure the ways keywords are used on pages to help determine the "relevance" of a particular document to a search - query.



Content to “SEARCH” Query Matching Use Text that is written in common terms that people use to search. For example, writing about “Meet Up" when people actually search for “Networking”.



KEYWORDS

One of the best ways to "optimise" a page's rankings is to ensure that keywords are prominently used in titles, text, and meta data.



URL: www.accountingsolutions.com.au Website Title: Accounting Solutions Sub Title: Accounting Solutions for SMEs Meta Description: Accounting Solutions is a full service firm providing Tax, Finance, Wealth and Estate Planning services to SMEs. Note: This is the summary that you see at the bottom of your URL when it comes up on Google. This feature is more to attract clicks from searches. Content: The term “Accounting Solutions” should be repeated 3 to 5 more times in the content of the first page. Non Text Content: Title on your image: “Accounting Solutions with your Client”. Note that the word “Accounting” is used throughout. The idea is when somebody searches for the word “Accounting” or a phrase with “Accounting” in it, it makes it easier for search engines to find your website.


Use “KEYWORDS” Prominently


http://www.accountingsolutions.com.au/

LONG TAIL KEYWORDS

Units

Units in Manly

2 bedroom Units in Manly

Pet friendly 2 bedroom Units in Manly



LINKS “SEARCHABLE”


LINKS AND “POPULARITY”

Global Popularity

Topic Specific

Anchor Text

Trust Ranking

Links Currency

Social Sharing



BUILD ME LINKS



YOUR WEBSITE USABILITY, USER EXPERIENCE, CONTENT

Easy to use, navigate, and understand

Provide information relevant to the query

Professionally designed and accessible to modern browsers

Deliver high quality, legitimate, credible content



BEST PRACTICE IN WEBSITE DESIGN • Mobile Responsive • Content Management System • Contact • Call to Action • Special Offers • Look & Feel – UX & UI • Analytics • Content from customer’s point of view



Mobile Responsive iSapience Website Mobile



Content Management System



Contact The Northern Beaches Network 24 February 2015


Call To Action



Special Offers The Northern Beaches Network 24 February 2015


LOOK & FEEL UX (Experience), UI(Interface)

Which one do you prefer?



Analytics – Measure It, Improve It



BEST PRACTICE WEBSITES www.coastalwatch.com



www.copyblogger.com/blog

BEST PRACTICE WEBSITES



BEST PRACTICE WEBSITES www.thomasjhenrylaw.com/



BEST PRACTICE WEBSITES www.redrockcorp.com.au Parallax menu



Thank You


Robert Leroux www.isapiencedigital.net

www.isapience.net

the northern beaches networking event presentation - best practice website & seo feb 2015

Small Business & Entrepreneurship