www.brilliantnoise.com @brilliantnoise|

Antony Mayfield - @amayfield

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Reading trends is a digital leadership skill.

Marc Andreesen: You can only predict what’s going to happen six months out….

Image: Wikimedia. 3

"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” Bill Gates, The Road Ahead

Image (cc) Wikimedia 4

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Have you ever sent a fax from the beach?

“The constraint on the economy’s growth then becomes its ability to go through all these potential recombinations to !nd the truly valuable ones.”

The Secon Machine Age, Brynjolfsson & McAfee 7

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Combinatorial innovation

“Virtually every !rm in every industry is being shaken up by the digital revolution. No chief executive can ignore the onslaught of mobile computing, big data, arti!cial intelligence and the like. These new technologies o"er the promise of huge e#ciency gains, but also the threat of being walloped by some upstart from Silicon Valley.”

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Models and maps of the future

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I can’t know everything.

I can know what will affect me.

I can prioritise resource and attention around opportunities and threats.

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Gartner’s hype cycle

Source: Gartner, 2015 13

Source: Gartner, 2015 14

Source: Gartner, 2015 15

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Of course, it is a model that is broken…

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Building a trends radar

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Filter and prioritise.

Make sense from the noise.

Planning tool for teams.

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Bookmark app + IFTTT.com

Evernote folder to collect.

Keynote / Power Point / GDocs

How to make your own

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Diigo.com

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www.brilliantnoise.com @brilliantnoise|

Thank you