the new seo of content
DESCRIPTION
This presentation discusses the future of semantic search, and how exactly to direct your content strategy towards that. The future of search has confounded many marketers who find it difficult to stay up with the constant changes and updates. If we understand the endgame search engines are shooting for, and where they are evolving too, we can focus our content strategy on the long-term and not get terribly hung up on the individual updates.TRANSCRIPT
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The New SEO of Content
Lisa GerberBig Leap Creative@lisagerber
Friday, June 21, 13
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Jackson
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What did we learn?
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1. real people with real problems
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2. Google is getting smarter
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3. Good SEO
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Content: owned, earned
OptimizationSocial
The New SEO of Content
The Future of Search :: Semantic Search
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marketing
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Today’s agenda
1. Awesome content
2. Optimize it to get found
3. Get social
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@lisagerber#demand13 @lisagerberCompelling content?!?!
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1. Share or solve; don’t shill
Content Marketing Rules, Ann Handley and C.C.Chapman
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@lisagerber#demand13 @lisagerberBe real
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Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberSolve problems
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Customer testimonials - success stories
5. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Customer testimonials - success stories
5. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
@lisagerber#demand13 @lisagerber
optimize your content
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@lisagerber#demand13 @lisagerberKeywords
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@lisagerber#demand13 @lisagerberGoogle Keyword Tool
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On-page SEO
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@lisagerber#demand13 @lisagerberMeta tags
Description
Title
URL
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Alt text
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Heading (H1 or H2 tag)
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@lisagerber#demand13 @lisagerberhelp the bots help you moz.com
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off-page :: media and blogger outreach
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@lisagerber#demand13 @lisagerberBacklinks for SEO
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Guest blogging and by-lined articles
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@lisagerber#demand13 @lisagerberanchor text link
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http://blog.kissmetrics.com/google-authorship/
google authorship
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social search
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According to Nielsen Research 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising.
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1. build community
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2. claim local pages
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3. get reviews
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Resources
• Andy Crestodina
• Sean McGinnis
• The Sales Lion
• Moz.com
• Opensiteexplorer.org
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Thank You
Lisa GerberBig Leap Creative Integrated Communications•www.bigleapcreative.com/blog•[email protected]•@lisagerber•Slideshare: www.slideshare.com/lisagerber
Friday, June 21, 13