the new film era! creative economy
TRANSCRIPT
Preamble
RiverWood Ensemble Film Makers Association (RiverWood) is an association of upcoming Film Producers.
We have 240 members from every corner of Kenya
We supply our movies to every Broadcast station in the land
We also send our movies to Distribution Networks across the world
And we have a vibrant DVD market
Finally we have a strong presence online with our YouTube RiverWoodTV Channel
240 strong Membership
– Isybania
– Mombasa
– Nakuru
– Taita Taveta
– Turkana
– Thika
– Bomet
– Nyeri
– Embu
– Machakos
– Kisumu
– Kakamega
– Eldoret
International Networks
StarTimes
Africa XP
Cote Ouest
Alshana – Cote de Ivoire
Maisha Magic/Swahili - MNET
DVD Network
• We work with the national vendors association called EDAK
• Entertainment Dealers Association of Kenya
• They have 600 members countrywide in every corner of Kenya
Online Presence
• Online we have the really classy channel “RiverWoodTV”
• On www.youtube.com\riverwoodtv
• Vernacular films
• Comedy from all corners of Kenya
What do we do?
We look for, and
produce, good quality
movies and TV shows and
promote them to
maximize their potential both in popularity and in financial returns
This includes: •Content Aggregation •Format Development •Branding & Marketing •Financing Productions •Sales & Distribution
Marketing Activities MARKETIN
G!!
Red Carpet VIP Invites Media Coverage
Newspapers TV Radio Social
FB
Twitter Blogs Youtube
Net Magazines
Ours Others
Below the Line
PR Stunts CSR Merchandise Below the Line
Marketing Role
• Create RiverWood Brand
• Create brand image for each movie
• Carry out Photo Shoots and Behind the Scenes
• Develop PR stunts and CSR activities
• Develop Celebrity Stars
• Social Media hype and management
• Magazine production and distribution
• Website updates and spruce up regularly www.baloziproductions.co.ke
The Future
Kenyans who have received international recognition and nomination for international awards have shown that investing in the arts and entertainment sectors will not only create jobs; it will boost tourism, and promote our culture around the world. To that end we will legislate to increase local content to 60% from the current 40% in local free-to-air TV channels.
His Excellency President Uhuru Kenyatta on the opening of 11th Parliament on
16th April 2013