Presented byAnne Katz, Executive Director

Arts Wisconsinwww.artswisconsin.org

The Creative Economy The Creative Economy and and

How Wisconsin’s How Wisconsin’s Downtowns BenefitDowntowns Benefit

Founded in 1992, incorporated in 1994 Mission: Wisconsin’s voice for the arts Vision: Everyone, everywhere in Wisconsin should have the opportunity to

participate in and benefit from the arts. Position: a catalyst at the intersection of the arts, culture, creativity and

innovation to build and sustain a powerful movement that strengthens, connects and sustains economic vitality, education for the 21st century world and workforce, engaged residents, and healthy vibrant communities.

Purpose: Community cultural development, advocacy, and service, to keep Wisconsin growing and thriving artistically and creatively

Members and supporters: artists, performers, for-profit and non-profit corporations and businesses, economic development organizations, local and state government - everyone who cares about Wisconsin’s future.

About Arts WisconsinAbout Arts Wisconsin

““Creativity is not new and neither Creativity is not new and neither is economics, but what is new is is economics, but what is new is

the nature and extent of the the nature and extent of the relationship between them, and relationship between them, and

how they combine to create how they combine to create extraordinary value and wealth.”extraordinary value and wealth.”

John Howkins, The Creative Economy, 2001

““One of the major impediments to One of the major impediments to a more creative environment a more creative environment

is the notion that creativity is not is the notion that creativity is not a serious enough activity a serious enough activity

for grown ups.”for grown ups.”

Rance CrainAdAge.com

The economy, past:The economy, past:

Booming manufacturing economy post WWII-2008 Suburbanization Growth at all costs WalMart

The economy, now and future:The economy, now and future:

Small business/self-employedCreativity, innovation, imaginationEntrepreneurshipLocal, authentic and uniqueThe US economy reinvents itself every sixty years. We are in a new economic era.

Creative industriesCreative workforceCreative communities, regions, states, countries

…the intersection of the three is the Creative Economy.

What is the Creative Economy?What is the Creative Economy?

A vibrant ecosystem in which artists, creative entrepreneurs, creative for-profit and non-profit businesses produce impact, benefits, value, and power by providing goods, services and entertainment that enhance the economy, generate jobs, income, tax revenue, and support and sustain a community where people want to live, work, learn and play.

Hallmarks of the creative economyHallmarks of the creative economy•Creativity is the source of economic wealth and the quality most needed for success.•People are the key economic asset.•Every person is creative in some way.•Place has replaced the corporation as the fundamental business building block.

Creativity and innovation have always been Creativity and innovation have always been important, but because of technological important, but because of technological

advances, speed of communications, growth advances, speed of communications, growth of information, and the rapid changes of the of information, and the rapid changes of the

last decades, the need for creativity is last decades, the need for creativity is fundamental to devising new products, fundamental to devising new products,

services, technologies, business models, and services, technologies, business models, and ways of earning a living.ways of earning a living.

Shira White, Researcher

What if imagination was reality andWhat if imagination was reality andScribbles became solutions andScribbles became solutions and

World class scientists could play like World class scientists could play like kids?kids?

Then you would have some of the Then you would have some of the coolest products ever!coolest products ever!

General Electric’s Recruitment Web Site

Creative IndustriesCreative Industries Museums and Collections

o Museumso Zoos/Botanical Gardenso Historical Siteso Planetariums

Design and Publishingo Architectureo Designo Publishingo Advertising

Visual Arts & Photographyo Craftso Visual Artso Photographyo Supplies and Services

• Performing Artso Musico Theatero Danceo Operao Services and Facilitieso Performers

• Film, Radio and TVo Motion Pictureso Televisiono Radio

• Arts Schools & Serviceso Arts Councilso School/Instructiono Agents

12,953 arts-related businesses in Wisconsin, employing 49,526 people

Creative economy is now.Creativity is essential to Wisconsin industries and

communities of all sizes.Wisconsin’s creative economy assets are significant.Creative economy development is happening in

Wisconsin’s downtowns and communities.Wisconsin’s statewide creative economy “strategy” is

currently uncoordinated and investment is minimal.Other states and countries are intentionally and

strategically pursuing creative economy development.Arts and creativity in education are essential to growing

Wisconsin’s creative economy.

Summing upSumming up

Ralph Waldo Emerson (1802-1882)

““A creative economy A creative economy is the fuel of magnificence.”is the fuel of magnificence.”

Contact InformationContact Information

Anne KatzExecutive DirectorArts WisconsinPO Box 1054Madison, WI 53701-1054T (608) 255-8316E akatz@artswisconsin.org W www.artswisconsin.org