the nestle boycott - sfu.casheppard/303/ppts/nestle.pdfthen: 1977: world-wide boycott was launched...
TRANSCRIPT
![Page 1: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/1.jpg)
The Nestle Boycott Whitney Shing | Daniel Wijaya | Tatiana Demidov Daphne Wood | Justin Wang | Mel Heida
![Page 2: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/2.jpg)
Agenda The Case | Stakeholders | Ethical IssuesChange | Alternatives | Recommendations
![Page 3: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/3.jpg)
What Happened?Why | Then | Now
![Page 4: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/4.jpg)
Why? To sell more infant formula | in third world countries
![Page 5: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/5.jpg)
Then:1977: world-wide boycott was launched against the Nestle Corporation
Consumers all over the world stopped purchasing Nestle products
The World Health Organization drafted the International Code on the Marketing of Breast Milk Substitutes
![Page 6: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/6.jpg)
Now: The International boycott of Nestle products covers 18 countries:
Australia | Canada | Finland | France | Germany | IrelandLuxembourg | Mauritius | Italy | Mexico | Norway | Philippines Spain | Sweden | Switzerland | Turkey | UK | USA
![Page 7: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/7.jpg)
Stakeholders
![Page 8: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/8.jpg)
Stakeholders Ethical Issues Change Alternatives Recommendations
Poor MothersBreastfeeding in Developing Countries
![Page 9: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/9.jpg)
NestleShareholdersEmployees&
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 10: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/10.jpg)
NestleCompetitors
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 11: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/11.jpg)
Health Care System
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 12: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/12.jpg)
Ethical Issues
![Page 13: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/13.jpg)
Gave Nestle Formula Samples so Mothers’ Breast Milk Would Dry Up
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 14: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/14.jpg)
Nestle Misled Customers by Dressing Women With No Specialized Training as Nurses
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 15: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/15.jpg)
Nestle Exploited Poor Customers for Its Own Profit
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 16: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/16.jpg)
Nestle Did Not Provide Enough Information on Their Products SoldThese babies are twins | One is breastfed, The Other is Fed with Nestle Formula
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 17: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/17.jpg)
Nestle Ignored the WHO CodeInternational Code on the Marketing of Breast Milk Substitutes
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 18: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/18.jpg)
WHO Code BackgroundThe World Health Organization adopted the code in 1981
They recognized that inappropriate feeding practices lead to infant malnutrition, morbidity & mortality in all countries
The code applies to the marketing of breast milk substitutes and related products as it can contribute to these major public health problems.
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 19: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/19.jpg)
WHO Code States:Formula companies are NOT allowed to give samples of formula in hospitals and promote formula over breast milk
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 20: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/20.jpg)
Ignored the WHO Code
WHO Code States:Manufacturers and distributors of infant formula should ensure that each container has a non-removable, clear, and understandable message including:
a. the words "Important Notice" or their equivalent
b. a statement of the superiority of breastfeeding
c. a statement that the product should be used only on the advice of a health worker
d. instructions for appropriate preparation, and a warning against the health hazards of inappropriate preparation
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 21: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/21.jpg)
WHO Code States: Manufacturers and distributors should not provide samples of products, directly or indirectly, to pregnant women, mothers or members of their families.
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 22: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/22.jpg)
Change
![Page 23: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/23.jpg)
The BeginningAlternative to natural process of breastfeeding
Formula was distributed in poor countries
Misleading marketing of the product
Mother’s had little knowledge on proper use and the effects of the product
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 24: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/24.jpg)
What TranspiredLearned that their choice of market segment was unethical
Free samples given caused mothers’ breast milk to dry up
Babies got seriously ill and even died
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 25: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/25.jpg)
PresentUnethical actions resulted in world-wide boycott launched against Nestle Corporation in 1977
Presently covers 18 countries including Canada
Forced to correct their positioning
Changed messaging to say “Breastmilk is best for your baby”
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 26: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/26.jpg)
Alternatives
![Page 27: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/27.jpg)
Send Real Nurses
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 28: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/28.jpg)
Include Warnings & Instruction on Baby Formula Powders
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 29: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/29.jpg)
Stop Selling Baby Formula Powders
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 30: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/30.jpg)
Lower the Formula Price so That Their Target Market Can Afford It
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 31: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/31.jpg)
Follow the WHO Code
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 32: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/32.jpg)
Recommendations
![Page 33: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/33.jpg)
Continue to SellNestle Baby Form
ula
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 34: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/34.jpg)
Send Real Nurses to Inform & Educate the Public About Their Milk Formula & Sanitation
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 35: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/35.jpg)
Include Warnings & Instruction on the Baby Formula Powders
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 36: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/36.jpg)
Consider & Apply the WHO Law
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 37: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/37.jpg)
Summary of Recommendations:
Send Real Nurses
Sell the Product
Include Warnings Labels
Apply the WHO Law
Stakeholders Ethical Issues Change Alternatives Recommendations
![Page 38: The Nestle Boycott - SFU.casheppard/303/ppts/Nestle.pdfThen: 1977: world-wide boycott was launched against the Nestle Corporation Consumers all over the world stopped purchasing Nestle](https://reader030.vdocuments.site/reader030/viewer/2022021423/5aa867c87f8b9a81188b82fa/html5/thumbnails/38.jpg)
QuestionsComments?