the must haves for a successful webinar
DESCRIPTION
Great webinar on webinars on Halloween. Lisa Horner presenting. I was moderating. Act-on sponsored.TRANSCRIPT
Presented by:
Craig Rosenberg @funnelholic
Lisa Horner @lisahorner
The Must-Haves for SuccessfulWebinars
Chat or Q/A
#Actonsoftware
Today’s Presenters
Craig Rosenberg
Funnelholic@funnelholic
Lisa Horner
Director, Demand GenerationCitrix
@lisahorner
Speaker Photo
7 Phases of Magical Webinars
Photo Credit: http://www.flickr.com/photos/verismovita/3642489397
@lisahorner @funnelholic#actonsoftware
Phase I: Who is Your Customer?
Photo credit: http://www.flickr.com/photos/justin_case/2555628981/
@lisahorner @funnelholic#actonsoftware
Phase II: Deciding the Story
The Key to Content
Relevancehttp://www.flickr.com/photos/ennuiislife/4868187054/
@lisahorner @funnelholic#actonsoftware
@lisahorner @funnelholic#actonsoftware
Content is King
“Your kids never say ‘daddy, tell me a press release’, they ask you to tell them a story”.
-Christopher S. Penn (@cspenn)
customer
solution or benefit
logical relation
intended outcome of the event
identify advocates or
experts
reach customers
review performance
@lisahorner @funnelholic#actonsoftware
Underpinning of Content
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Phase II: Planning Your Webinar
o Date & timeo Media partnero Moderatoro Speaker(s)o Dry runo Event creativeo Trackable links per promotion channelo Reserve your resources
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The Tactical Webinar Plan
Ta
Phase iiI: promoting your webinar
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Phase IV: Promotion
Registration Page
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Landing Page
Paid Media
Email Marketing
Social Media
Speaker PromoIncentives
Blog Content
Employee Advocacy
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The Homebase Approach
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@lisahorner @funnelholic#actonsoftware
Phase V: Game Time
o Provide intros including social media channels
o Use polls to drive engagement
o Measure attentiveness
o Ensure Q&A is part of your webinar
o Encourage people to use the webinar hashtag #
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Live Event Agenda
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Phase VI: Post Event
Make the Webinar On-Demand
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Photo Credit: http://www.flickr.com/photos/cameliatwu/3888996196
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Create Content from the Webinar
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Start Your Lead Nurturing Campaign
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Phase VII: Measure the Impact
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Metrics are Your Guard Rails
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Conduct a Survey
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The Power of Webinars
Value
Intimacy
TrustPartnership
Loyalty
Revenue
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Questions
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