readytalk + hubspots: secrets to a successful webinar
DESCRIPTION
Walk through the steps and tricks to a five-star webinar, brought to you by HubSpot and ReadyTalk Every business should be producing webinars to generate leads. Webinars are an efficient commercialsway to present large amounts of visual information, and they can produce high-quality leads. However, knowing where to start can be confusing. HubSpot and ReadyTalk have partnered to walk you through webinar production from start to finish to help you make your next webinar a success. We'll also reveal some pro webinar tips that only the experts are using today. Register for this webinar to learn: Why webinars are a powerful marketing tactic Tips on making your webinar flawless How to repurpose webinar content to get more leads long-term Spaces are limited so reserve your spot nowTRANSCRIPT
3rd
Marketers rank webinars as their 3rd most effective content marketing tactic. *2013 CMI/Marketing Profs study
61%
61% of marketers feel webinars are an effective content marketing tactic.*2013 CMI/Marketing Profs study
Strategy?
Webinar
Successful
Secrets to a
House Keeping NotesThis webinar will be recorded and sent out afterward.
Please interact with us on Twitter with #webinarsuccess and in the Questions panel.
Now, sit back and hear from experts on the 10 Secrets to Webinar Success.
#webinarsuccess @hubspot @readytalk
Sibley
Amanda
Co-Marketing Manager
@HubSpot @AmandaSibley #webinarsuccess
Hess
Brandon
Inbound Marketing Manager
Strategy?
@readytalk @brandonhess #webinarsuccess
Plan your webinar content, promotion, follow-up & reuse 6 to 8 weeks ahead of time. #webinarsecrets
AheadPlan
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The average webinar requires 15 to 30 hours of work, minimum. #webinarsecrets
AheadPlan
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Task Timing
Develop project plan 6 to 8 weeks prior
Finalize topic, title, abstract and speakers 6 weeks prior
Setup registration page 4 to 6 weeks prior
Begin ongoing promotion 4 to 6 weeks prior
Send email invites 15 days prior.
Draft slides 2 weeks prior
Full rehearsal and event dry-run 1 week prior
Final slides 2 to 3 days prior
Send reminders 2 days prior
Pre-conference with speakers 30 minutes prior
Edit recording Within 24 hours after
Send follow-up emails and begin sales outreach Within 24 hours after
Promote on-demand recording Ongoing
No Need to Copy This.This Webinar Project Plan will be sent to all attendees.
ExampleWebinarProject Plan
#webinarsuccess
A well targeted webinar audience is an engaged webinar audience. #webinarsecrets
AudienceTarget
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Strategy?
Advice
Actionable
#webinarsuccess
Content
Authentic
Create
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Strategy?
RecycleReuse &
Webinar
Video
eBook
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RecycleReuse
Online VideoYoutube.Vimeo.Embeddable.
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RecycleReuse
SlidesharePro AccountForms, Analytics & APIs.Embeddable.
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Strategy?
RecycleReuse
DownloadableEbooks & Guides.Transcripts (SEO).Whitepapers.
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RecycleReuse
Blog ContentWebinar Blog series.Webinar Recording.Speaker(s) post.
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1hour
Your audience, on average, is willing to give you an hour. Make it worth their time.
Sweet
Short &
Keep it
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Audience
Engageyour
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60X
Fast
Follow-up
Contacting webinar leads within 1 hour equates to 60x higher conversion rates. #webinarsuccess
#webinarsuccess
#webinarsuccess
Webinar
Record
Practices
Best
Recording
Edit your recorded webinars. 60% of online video views click away in the first 120 seconds. #webinarsuccess
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CTA
Actionable
Strategy?
www.hubspot.com/free-trial
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Strategy?
www.readytalk.com/try
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Strategy?
Questions & Answers
Enter your Questions into your Chat Window.
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