The MSUP Advantage

PJ HagerdornPASNLCPeoria, IL

• Launched October 1989• Sponsors allow us to

charge no fees for classes• Longest running LC in

state• Sixth longest running LC

in the U.S.

Peoria Area SeniorNet Learning Center

Why MSUP for PASNLC?

• To Support regional rep-Mel• HQ answered request for

Office software, we support their efforts with grant

• We saw great possibilities with this opportunity

MSUP Requirements

• 501(c)3 status• Non-religious• Not established educational facility • Minimal reporting elements• Check HQ website for more details:

www.seniornet.org

Perceived Potential for Growth

• Revitalize program• Something new to offer• Creative challenges

• Baby boomers• Potential for new volunteers• Different perspectives• New ideas

What we’ve gained…• Greater community awareness• New opportunities for volunteers• Returning students• New students • New volunteers• Sponsor appreciation-not same

old people/same old thing• Additional sponsor

Touting MSUP Courses

• Helped us recruit new volunteers• Helped us recruit a new sponsor• Helped us provide a new benefit to

our sponsors by training their staff

Additional Benefits

• Personal growth for volunteers• MS Certification nets employees greater

income possibilities (One teacher made $6 hr more with cert.)

• Use MSUP to solicit new sponsors• New Software & curriculum

Benefits:Maintaining the Brain

with New Learning

• Increase volunteer contribution• Increases employment possibilities• Reduces cabin fever & boredom• Decreases depression• Alzheimer’s association study

Alzheimer’s Association Stats

• Facts• Most common form dementia• 10% over 65• 50% over 85

• Uncontrollable risk factors • Aging• Family history

RecommendationsAlzheimer’s Association:

• East wisely• Stay physically active• Remain socially involved• Keep mentally active

• Brain maintenance-mental acuity• Slow progression of Alzheimer’s

Maintain Your Brain Campaign

• Current events, read, puzzles, games• Tinker --hobbies, crafts, cars • Write letters or e-mail• Learn new skills

• Design or create something

•Computer programs

Promote Benefits to Sponsors

• Maintaining sponsorship through program expansion

• Exposure through conferences• Sponsor booth space• Increased

awareness/publicity/exposure

Sponsor Businesses• Offer fliers, newsletters, brochures• Promote benefits

• To customers• Good PR for business• Offer staff training - MSUP curriculum

• Solicit help with publicity• Marketing Department press release?• Offer blurb for employee newsletter

Publicize!

Publicize!

Publicize!

Word of Mouth Advertising

• Always, always, always promote sponsors• Ask students to thank sponsors• Ask students to tell others about the program

- Goodwill ambassadors• Students may help solicit additional sponsors

Tips & Tricks – Create a Demand

• Use teasers to promote new courses for new semester

• Short seminars to assess interest• Course evaluations• Include interest survey• Focus group among students-

creates buy-in

Tips & Tricks (continued)

• Distribute & post newsletters & fliers• Retirement communities• Libraries• Churches

• Form strategic alliances• RSVP• Senior Centers• Others in your area?

Sample blurb Web Design

Web design doesn’t need to be complicated or expensive. Whether you’re interested in using web design for business or personal use, this 8-week course will provide the basics to get you started. Participants must be computer literate to take this course. Space is limited so call today to reserve your seat! (call to action)

Branch out• Offer classes at different times

• Evenings• Saturdays

• Find or create special events• Health fairs• Offer graduation ceremony

• Speaker’s bureau• Retired teacher groups• Optimist Clubs, Kiwanis, Rotary

Old adage…

“If you always do the same thing, you’ll get the same results.”

Overcoming Objections

• Brainstorm pros & cons• Pike syndrome• Stagnate waters breed bad bugs• Recruit new people• Recruit new sponsor specifically for

MSUP

Personal Methods

• Distribute CDs • Print & distribute first lesson• Charge for curriculum

3 hole/doubled sided advantage• 5/8 certificates

appeals to working classothers like it

Personal Preferences

• Longer course time (graphics)• Next week, we will explore…• Save something good for last• Open lab• Instructor/coach availability• Personal contact info• Follow up• I’m a volunteer!

The Challenge

Take a chance and see how farit can take YOUR Learning Center!

What do you have to lose?

You don’t have to return the wheelbarrow!

World Volunteer Conference

In response to the observation that volunteers are too often seen as amateurs, “Just remember: Noah’s Ark was built by amateurs. The Titanic was built by professionals!”

Thank You!

Questions??? Email PJ Hagerdorn: denandpj@mtco.com