the middle east’s interiors, design & property magazine...
TRANSCRIPT
In person: creative spirits of architects and designers Trading spaces: growing equity in global markets Inside identities: interiors with personal expressions Green footprints: the building of modern icons
The Middle East’s interiors, design & property magazine
®identity MEdia kiT
YEar ELEVEN 2013
a MOTiVaTE PUBLiCaTiON
100
ReadeRship
identity’s readership consists of affluent consumers who are over 30 years of age and earn more than Dhs15,000 per month. They are design-conscious, well travelled and educated (more than 80% having attended university). The magazine also targets design industry professionals such as architects and interior designers, students, entrepreneurs and multiple property owners/investors who read advertisements for brand information and have a passion for contemporary design.
editoRial
identity is written and designed to the highest editorial standards and its photography makes it one of the most respected magazines in the region. Each issue of identity presents over one hundred pages of outstanding features and interviews with innovators from the design and property scene. The 16-page Design Formula focuses on the latest trends in one particular area of the home (such as baths or living rooms) while id Property is printed on eco-friendly matt art paper. Features have included exclusive interviews with the leading names in design such as Frank Gehry, Philippe Starck, Antonio Citterio, Jean Nouvel, Zaha Hadid, Ross Lovegrove, Marco Piva and Patricia Urquiola, among others.
Content
• Launched in 2002, identity is the leading magazine dedicated to contemporary design, architecture and interiors in the UAE and Middle East.
• January 2012 marked the 10th anniversary and centenary issue of identity. During the course of this significant milestone, a number of design events, competitions and new award initiatives will be launched.
• Each month, identity presents the newest and best in contemporary design, architecture, interiors and property markets locally, regionally and globally. This world-class, sophisticated publication provides inspirational ideas and cutting-edge concepts from the design capitals of the world.
• identity is a must-read for those in the interiors, architecture, design and property development professions, as well as design-conscious consumers and students.
• With correspondents in London, Paris, New York, Milan and Sydney, identity’s international team of writers and photographers explore the hot, new and emerging trends and talent on the global design radar.
®
identity
adveRtiseRs
Advertisers include some of the most prestigious design companies:
Aati • Aldar • Alessi • Alpha Crystal • Al Reyami • Archimedia • Artemide • b+b Italia • Bagno Design • Baituti • Baker • Bticino • Boffi • Bosch • Brix • Carpet Land • Casanova • Christie’s • Daum • Dedon • Deyaar • Fendi • Flos • Four Seasons • Francesco Molon • Galloti&Radice • Gandia blasco • Geberit • Grohe • Haba • Hansgrohe • idDesign • Interiors • Ligne Roset • Marina • Marlin • Miele • Nakkash Gallery • Natuzzi • Novelini • Omvivo • PanEmirates • Philipp Selva • Porro • Purity • Qattro • Ralph Lauren • Ramesh Gallery • Savills • Scavolini • Selva • SieMatic • Siemens • Solico • Tanagra • Tavola • Toto • Visionnaire • Western Furniture • Zuchetti
taRget maRket
• The design conscious 30+ affluent consumer • Regular readers include architects, interior architects/
designers, engineers + decorators
CiRCulation
Now in its 10th year, identity is published monthly, giving advertisers the opportunity to reach their target efficiently. Every month, 12,000 copies* of identity are circulated nationally and internationally through a combination of retail and controlled distribution as well as individual and bulk subscriptions. Copies of the magazine are also available through several retail avenues including leading bookshops, supermarkets, furniture stores and boutiques.
Each month, the proceeds of copies sold through The One, Jumeirah are donated to the One World Charity Foundation.
Digital subscriptions that allow readers to receive their preferred design magazine on their computers, smartphones and tablets are growing in popularity and are available from zinio.com/identity.
adveRising benefits
• Reach a target audience with proven interest in the latest trends in design, architecture, property and real estate.
• Enhance your image by advertising in the region’s only magazine to deliver a cutting-edge, global design perspective to the Gulf market.
• Access a loyal and repeat readership that appreciates local and international articles, interviews and world-class imagery.
• Benefit from Motivate’s promotion of the magazine through association with prominent industry events, including INDEX, Cityscape exhibitions and international APID/IFID events.
• Receive longevity for your advertising budget as three-quarters of the readership report they keep their copies at least six months.
HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?
5%24%
71%
1 week
1 month
6
GENDER
59%
41% Male
Femal
EDUCATION
31%
27%
23%14%5%
High School
Some University
UndergraduateDegreePostgraduateDegreeOther
PROVIDES INFORMATION
82%
18%YesNo
FITS WITH THE CONTENT OF THE MAGAZINE
95%
5%
YesNo
٢
٤
٥
٣
١
INCOME (AED PER MONTH)4%
8%
29%
21%
38%
up to 5,000
5,000 -10,00010,000 -15,00015,000 -20 000
HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?
5%24%
71%
1 week
1 month
6
GENDER
59%
41% Male
Femal
EDUCATION
31%
27%
23%14%5%
High School
Some University
UndergraduateDegreePostgraduateDegreeOther
PROVIDES INFORMATION
82%
18%YesNo
FITS WITH THE CONTENT OF THE MAGAZINE
95%
5%
YesNo
٢
٤
٥
٣
١
INCOME (AED PER MONTH)4%
8%
29%
21%
38%
up to 5,000
5,000 -10,00010,000 -15,00015,000 -20 000
HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?
5%24%
71%
1 week
1 month
6
GENDER
59%
41% Male
Femal
EDUCATION
31%
27%
23%14%5%
High School
Some University
UndergraduateDegreePostgraduateDegreeOther
PROVIDES INFORMATION
82%
18%YesNo
FITS WITH THE CONTENT OF THE MAGAZINE
95%
5%
YesNo
٢
٤
٥
٣
١
INCOME (AED PER MONTH)4%
8%
29%
21%
38%
up to 5,000
5,000 -10,00010,000 -15,00015,000 -20 000
HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?
5%24%
71%
1 week
1 month
6
GENDER
59%
41% Male
Femal
EDUCATION
31%
27%
23%14%5%
High School
Some University
UndergraduateDegreePostgraduateDegreeOther
PROVIDES INFORMATION
82%
18%YesNo
FITS WITH THE CONTENT OF THE MAGAZINE
95%
5%
YesNo
٢
٤
٥
٣
١
INCOME (AED PER MONTH)4%
8%
29%
21%
38%
up to 5,000
5,000 -10,00010,000 -15,00015,000 -20 000
HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?
5%24%
71%
1 week
1 month
6
GENDER
59%
41% Male
Femal
EDUCATION
31%
27%
23%14%5%
High School
Some University
UndergraduateDegreePostgraduateDegreeOther
PROVIDES INFORMATION
82%
18%YesNo
FITS WITH THE CONTENT OF THE MAGAZINE
95%
5%
YesNo
٢
٤
٥
٣
١
INCOME (AED PER MONTH)4%
8%
29%
21%
38%
up to 5,000
5,000 -10,00010,000 -15,00015,000 -20 000
HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?
5%24%
71%
1 week
1 month
6
GENDER
59%
41% Male
Femal
EDUCATION
31%
27%
23%14%5%
High School
Some University
UndergraduateDegreePostgraduateDegreeOther
PROVIDES INFORMATION
82%
18%YesNo
FITS WITH THE CONTENT OF THE MAGAZINE
95%
5%
YesNo
٢
٤
٥
٣
١
INCOME (AED PER MONTH)4%
8%
29%
21%
38%
up to 5,000
5,000 -10,00010,000 -15,00015,000 -20 000
mpmediakits.com motivatepublishing.com
MPM
K_ID
:27D
EC20
12
Digital MeDia ForMat
PDF (Portable Document Format)
n The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/Quark XPress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marksn All files must be CMYK format and all black text as over printn For bleed size add 5mm extra on all four sides after crop marks n Image loss in the gutter 3mm either siden All text to be within type area or at least 10mm away from the crop marksn If text runs across a DPS please ensure that the text is 10mm away from the gutter on either siden A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/ digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD
technical Data(mm) H x W
Double Page Spread
Trim: 320 x 480
Type: 280 x 440
Full Page
Trim: 320 x 240
Type: 280 x 200
Half Page Horizontal
Type: 140 x 200
Half Page Vertical
Type: 280 x 98
DEADLINESn Booking: 12th of month prior to publicationn Material: 15th of month prior to publicationn Cancellation: 4 weeks prior to publication
GENERAL INFORMATIONn 12 issues per yearn Standard agency commission rates applyn Additional creative solutions available on request
SERIES DISCOUNT
n 3-5 insertions 5% n 6-9 insertions 10% n 10+ insertions 15%
Head OfficePO Box 2331, Dubai, UAETel: +971 4 427 3000Fax: +971 4 428 [email protected]
Dubai Media CityMotivate Publishing FZ LLC,Building 8, Dubai, UAETel: +971 4 390 3550Fax: +971 4 390 4845
Abu DhabiPO Box 43072, Abu Dhabi, UAETel: +971 2 677 2005Fax: +971 2 677 [email protected]
LondonMotivate Publishing Ltd AcreHouse, 11/15 William Road,London, NW1 3ER, [email protected]
how long do you keep your copy of identity?
the advertising fits with the content of the magazine
the advertising provides information on a brand
gender education income(Dhs per month)
one weekone monthsix months
menwomen
yesno
high schoolundergraduatepostgraduatesome universityother
yesno
up to 5,0005,000 - 10,00010,000 - 15,00015,000 - 20,00020,000+
aDvertising ratesREGULAR POSITIONS USD
Full Page 3,500
Half Page 2,500
Double Page Spread 6,650
PREMIUM POSITIONS USD
Inside Front Cover 6,300
Page One 6,300
Inside Back Cover 5,950
Outside Back Cover 7,700
SPECIAL REQUESTS USD
Full Page (opposite to contents) 4,000
1st Double Page Spread 9,975
2nd Double Page Spread 9,643
3rd Double Page Spread 8,978
4th Double Page Spread 8,645
Full Page (first in a feature) 4,250
Double Page Spread (first in a feature) 7,750
CREATIVE SOLUTIONS USD
Front Cover Gatefold 13,250
Inside Front Cover Gatefold 17,000
Bookmark 10,500
Belly Band 10,000
Advertorial – Full Page 4,350
Advertorial – Double Page Spread 7,850
INSPIRATIONS USD
Half Page 1,000
Quarter Page 750
AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 89 447 2734 [email protected] BENELUX M.P.S. Benelux; Tel +322 720 9799 [email protected] chINA Publicitas Advertising; Tel +86 10 5879 5885 FRANcE Intermedia Europe Ltd; Tel +33 15 534 9550 [email protected] gERMANy IMV Internationale Medien Vermarktung gmbh; Tel +49 8151 550 8959 [email protected]
hONg KONg/MALAySIA/ThAILAND Sonney Media Networks Tel +852 2151 2351 [email protected] INDIA Media Star; Tel +91 22 4220 2103 [email protected] ITALy IMM Italia; Tel +39 023 653 4433 [email protected] JAPAN Tandem Inc.; Tel + 81 3 3541 4166 [email protected] NEThERLANDS gIO Media; Tel +31 6 2223 8420 [email protected]
SOUTh AFRIcA Ndure; Tel: +27 84 701 2479 [email protected] SPAIN IMM International; Tel +331 40 1300 30 [email protected] TURKEy Media Ltd.; Tel +90 212 275 51 52 [email protected] UK Spafax Inflight Media; Tel +44 207 906 2001 [email protected] USA Totem Brand Stories; Tel +212 896 3846 [email protected]
INTERNATIONAL MEDIA REPRESENTATIVES
ADVERTISING ENQUIRIES +971 4 427 3000
[email protected]@motivate.ae
®
identity