the meetings report: five game-changing tactics redefining education strategy and success
DESCRIPTION
Aaron Wolowiec, MSA, CAE, CMP, CTA delivered this presentation during ORGPRO 2013 on Wednesday, July 10, at the Radisson Plaza Hotel at Kalamazoo Center in Kalamazoo.TRANSCRIPT
The Meetings Report: Five Game-Changing Tactics Redefining
Education Strategy and SuccessAaron Wolowiec | Event Garde
Status QuoRisk Taking
(bonus content)
↠ Background
↠ Recommendations
↠ Strategic planning
↠ Next steps
↠ Wrap-up
Professional Development Landscape
• Industry best practices • Member expectations• Volume of education• Access to information• Competition
– Social media– Webcasts– Online resources
• Free/low-cost options• Immediate gratification
• Learner-directed• Informal learning
– Blogs– Whitepapers– Listservs
• Resources– Money– Time– Travel
• Opportunity costs• Information overload
Redefine how
success
is measured.
Drumroll,
please.
Tactic 1:Diversify Revenue
Diversify Revenue
• Percentage of annual revenue attributable to conventions, exhibits and meetings
• Type and number of meetings• Exhibitions and sponsorships• Credentialing programs• Major meeting/annual income ratio
Strategy 1:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 2:RewardDifference
Reward Difference
• Unique identity, culture and experience• Greater variation, creativity and innovation• Diversity of thought• Function leaders/staff• Speaker bureau and CVB services• Methods used to identify prospective speakers • Decisions about professional speakers/venues
Strategy 2:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 3:Value
Context
Value Context
• Your members, organization and industry• Position titles/salaries• Total number of concurrent sessions• Percentage of members attending major
meeting • Industry speaker compensation packages• Form and content of formal evaluations
Strategy 3:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 4:Maximize
Opportunities
Maximize Opportunities
• Relevant, competitive and sustainable
• Change and experimentation
• Industry standards, practices and networks
• Internship programs
• Blended learning• Digital meetings• Outsourcing meeting
planning activities• Optimizing speakers• Collecting evaluations• Live video streaming
Strategy 4:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 5:PrioritizeLearning
Prioritize Learning
• Logistics vs. learning/networking• Utilize professional/ industry speakers• Schedule intentional speaker follow-up • Call for presentations • Speaker preparation• Measure learning• Verify expanded speaker submissions
Strategy 5:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
1. Diversify revenue
2. Reward difference
3. Value context
4. Maximize opportunities
5. Prioritize learning
• Refine your ideas• Implement your ideas• Check in with your
accountability partner• Evaluate outcomes• Repeat the process
• Elevate the quality and sophistication of your programs
• Build the reputation of your meetings department
• Improve your organization’s bottom line
Leave a business card…
I’ll email the slide deck.
Aaron D. WolowiecMSA, CAE, CMP, CTA
(616) [email protected] www.aaronwolowiec.com
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