MediaTrust Elevator Pitch

Our Performance Marketing Funnel

Traffic Creation Lead Generation

Online Sale

Click Form Fill Transaction

Marketing Activity

Offering

Cost Per Click, (CPC)

Cost Per Lead (CPL)

Cost Per Sale or Cost Per Action

(CPS, CPA)

MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay only for leads or sales

Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction

Creative Services allow advertisers to build and optimize better landing pages that convert better

Brand Awareness

Impression

Cost Per Thousand (CPM)

MediaTrust Offerings

Banner Ads

Video Ads

Text Ads

email

Search Ads

Contextual Ads

Social Media

Call Center

Typical Offerings

We connect people with innovative products

•  We offer a turn-key solution to allow advertisers to manage affiliate-based performance marketing programs that connect impressions to performance

•  We offer the MediaTrust performance marketing platform that connects advertisers to publishers that connect to consumers

•  We offer the MediaTrust Conversion Solutions to optimize and increase the ROI value of advertiser traffic

•  We offer additional account management and creative services to make pay-for-performance campaigns more effective

•  Our business is online direct response so our results are leads and sales...not impressions

The Performance Marketing Platform for Brands

• The MediaTrust Platform empowers marketers to implement and measure pay-for-performance direct response digital campaigns using search, email, social media and display advertising.

• We provide a solution to increase traffic, leads, and sales using the Cost-Per-Action (CPA) pricing model.

• Performance Marketing = Pay for results

Campaign Types Formats Services Results

•  Landing Page Design

•  Landing Page Optimization

•  Conversion Solutions

•  Leads •  Sales

Cost Per Acquisition (CPA)

Cost Per Lead (CPL)

Search

Email

Banner

Social Media

Text Link

remarketing

REV Share (CPS)

Performance Marketing Conversion Solutions

•  conversionMAIL services use email to reduce shopping cart abandonment

•  remarketMAIL services increase revenue per customer via cross and up-selling

•  conversionCHAT generates additional sales from customers abandoning the purchase flow

•  conversionCALL captures customers that have provided a phone number but abandoned the purchase process

•  conversionADPAGES allow advertisers to earn revenue from site exit pages that normally do not provide value and generate incremental revenue.

•  Creative and Optimization Services ensure campaigns perform to their potential

Traffic Sources Landing Page Support

Higher Rate of Traffic

Conversions

Fewer Unsuccessful Conversions

Additional Monetization Conversion Path Support

Future: • TV/DRTV • Radio • Print

} Today: • Affiliate • SEM/SEO • Text Link • Banner • email • Social Media • Phone

Typical Traffic Conversion

Traffic Conversion

} • SEM/SEO • Text Link • Banner • email • Social Media • Phone • Affiliate

Successful Traffic Conversion: ~up to 10% of traffic

Unsuccessful Traffic Conversion: 80-99% if traffic

Traffic Conversion Funnel

At best, only 10% of traffic is monetized

conversionSolutions can Increase total sales by up to 20%

re-market other products from your portfolio

Delivers relevant CPC ads to exiting traffic to increase

ROI.

use chat to upsell other products or offerings

About Our Advertisers • Fortune 500 companies and other well recognized brands • Pay for results model adopted by small and large brands alike • Use search, content, email, display and social media to drive

campaign success

includes past and present customers