the media movement
TRANSCRIPT
Making Business Happen with Old & New Media
@JPitlyk
There’s definitely a want and a need…
Here’s how to make it happen:
Who do you want to reach?
What do you want to show and tell
them?
What do you want to learn from
them?
What do you want them to think/say
about you?
Define a Strategy
Who do you want to reach?
What do you want to show and tell
them?
What do you want to learn from
them?
What do you want them to think/say
about you?
Define a Strategy
Who do you want to reach?
What do you want to show& tell them?
What do you want to learnfrom them?
What actiondo you want
them to take?
Build Your Brand
Your Unique Fingerprint
Build Your Brand
How You’re Distinguished
Build Your Brand
Develop with:
Build Your Brand
Develop with:
Logo Slogan Tone
Colors Verbiage Images
Interaction
Reach the Right Audience
Reach the Right Audience
Reach the Right Audience
How/Where is it distributed?
Reach the Right Audience
How/Where is it distributed?
Where are people seeing it?
Reach the Right Audience
How/Where is it distributed?
Who reads it?
Where are people seeing it?
Reach the Right Audience
How/Where is it distributed?
Who reads it?
What’s the quality?
Where are people seeing it?
Reach the Right Audience
How/Where is it distributed?
Who reads it?
What’s the quality?
What’s the shelf life?
Where are people seeing it?
Reach the Right Audience
How/Where is it distributed?
Who reads it?
What’s the quality?
What’s the shelf life?
Where are people seeing it?
*Check out the Media Kits
Create
a
Campaign
Create
a
CampaignMaintain Your Brand
Create
a
CampaignMaintain Your Brand
Define Your Desires
Create
a
CampaignMaintain Your Brand
Set S.M.A.R.T. Goals
Define Your Desires
Create
a
CampaignMaintain Your Brand
Set S.M.A.R.T. Goals
Define Your Desires
Integrate It All!
Blend All Forms of Media
Blend All Forms of Media
Link Old & New Media Together
Blend All Forms of Media
Link Old & New Media Together
Make Campaign Cost Effective
Blend All Forms of Media
Link Old & New Media Together
Make Campaign Cost Effective
Here are some suggestions…
QR Codes
Social Media Provides…
These are awesome, but…
Print Media Provides…
All Media Has a Purpose & a Place
Always Know Your Audience
Pick the Most Effective Channels
Measure Your Results
Uphold Your Brand
And above all else…
Make It Memorable!
Thank
You!
Julia Pitlyk
@JPitlyk
Facebook.com/
JuliaPitlyk