the meaning underground

8/8/2019 The Meaning Underground

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LOVE LINE(s)

Tlk bout love guiding witing. Copwiting witten with pion: fo the poduct, the mket, the conume, the communit.

LOVE sTaTIONsPionte text, buning with emotion, inpied b the het, guided b deie.If love mke the wold go ound, then wod e it men of tnpot.When we chooe to pomote poduct o evice b colouing the wod in ed, we ctull:

trickthereasonandatterthefeeling,

dd excitement to ction,

ti deie,

exhot with whipe,

tlk to wife in the love lnguge,

e in tune with the public emotion,

(hence) ou feeling e etuned.

NO ENTryyet, the bet love line:

void exce ug,pefe pgmtim to btction,

rejectatteryinitself,

dont mke long ttement,

tick to egite in the bodcop,

dont feign tue love,

dont chet on thei beloved,

educe nd dont leve.

* The Itlin tnltion i vilble on the encloed mp.


3/19

2322

Saatchi & Saatchi Milano Giuseppe Mazza Guido Cornara Agostino Toscana Alessandro Stenco

Rossana Curci Giangiacomo Feltrinelli Editore

(Page 22) William Shakespeare,ROMEO AND JULIETThey have been trying to marry for 400 YEARS. A sign that they really LOVE EACH OTHER.FELTRINELLI CLASSICS. All the value of the classics.

(Page 23) William Shakespeare,HAMLETHe has been repeating the same thing for 400 YEARS. A sign that HE REALLY BELIEVES IT.FELTRINELLI CLASSICS. All the value of the classics.

Promotion of classicswhich relies on the dual valueof history and habit,in an ironic way.

VIRGINIAWOLF


4/19

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JungvonMatt

DanielPieracci

ThimoteusWagner

Christian

Fritsche

Jonas

Kel

lerT

himoteusWagner

Ksenia

Slavcheva

Han

dwriting

Merce

des-

Benz


5/19201200

KesselsKramer Keith Gray Neil Aitken Erik Kessels Tyler Whisnand

Hans Brinker Budget Hotel Amsterdam

SAINT-JUSTE


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Saatchi & Saatchi Milano Giuseppe Mazza Guido Cornara Agostino Toscana Alessandro Stenco

Rossana Curci Giangiacomo Feltrinelli Editore

(Page 22) William Shakespeare,ROMEO AND JULIETThey have been trying to marry for 400 YEARS. A sign that they really LOVE EACH OTHER.FELTRINELLI CLASSICS. All the value of the classics.

(Page 23) William Shakespeare,HAMLETHe has been repeating the same thing for 400 YEARS. A sign that HE REALLY BELIEVES IT.FELTRINELLI CLASSICS. All the value of the classics.

Promotion of classicswhich relies on the dual valueof history and habit,in an ironic way.

VIRGINIAWOLF


7/199998

KesselsKramer Patrick van der Gronde

Dave Bell Krista Rozema

Rod Morata 55 DSL

Y&R Singapore Edward Ong Rowan Canen

Edward Ong Rowan Canen Tan Sen Guan

C K Tey Lca Ng Jeff Oo Pengun Books Malaysa

ALPhONSE ALLAiS


8/19

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Stchi & Stchi Demrk

Sim Wer

Sim Wer

Tobias Ambs-Thomsen David Ebbesen

Rebekka Ehlers

Reef beef

RolanD TopoR


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Low Ans Nada Sanonao Anna Maa Sploopolo Yanna Polydo Panagos Zvos

MArtiNLutherKiNG


11/19

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Saatchi & Saatchi Roma Laura Sori Alessanra Torri Ministero elle Comunicazioni

(Page 124) Your son has WIRELESS intercourse with his girlfrien.

(Page 125, Left) Your chilren make use of USB.

(Page 125,Right, First) When your aughter turns on her BLUETOOTH everyone can see her.

(Page 125,Right, Secon) Your aughter is oing SPAMMING. An not in the gym.

(Page 125 , Right,Thir) Lately strange URLs have come out of your sons room.(In Italian the acronym URL souns like urla = screams)

STENdHAL

A campaign promote by the government on increasing families awareness of new technology.

More awareness an less risks for ones chilren.


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JUANRAMON JIMENEZ

BBDO Guerrero David Guerrero Kevin Pereira

David Guerrero Dave Ferrer Joel Limchoc Smart


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TheJupiterDraw

ingRoomJ

ohannesburg

LisaBaylissJamesWaymouthJamesCloete

JonathanDeeb

JelenaJovanovicRenataVice

AmICollective

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aBankLimited

EPITETO


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KesselsKramer Keith Gray Neil Aitken Erik Kessels Tyler Whisnand

Hans Brinker Budget Hotel Amsterdam

SAINT-JUSTE


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Jug vo Matt/Doau Austria

Michal Hausslr

Adras Putz

Volkmar Wiss

Iris Domik

Parass Art Magazi

JeAnYAnne


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Matitegiovanotte.Ravenna

Antonella Bandoli

AntonellaBandoliMichelaPardini

FrancescaBarbieriGiorgiaPizzola

AlessandroGottardo(Shout)

Seac


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In the current campaign of the Frankfurter Allgemeine Zeitung Scholz & Friends Berlin shows the IAEA Director General and Nobel Peace Prize Laureate as transparentas never before. According to Mohamed ElBaradei in an interview at the photo shoot in Viennas UNO City,t he image is intended to bring the work we are doing

andthedangerwearefacingtothepublicsattention.ForIAEADirectorGeneralMohamedElBaradei,the campaignimagesymbolisesthefullmentofhismaindreamcomplete transparency and a world free of nuclear weapons.The motif of transparency is our elusive hope, said the Nobel Prize winner.

Scholz & Friends

Mohamed ElBaradei FlorianSchwalmeFaridBaslamYanni

Samy MolchoDaniel Bdeker

Mohamed ElBaradei MatthiasSpaetgensMathiasRebmann

Samy Molcho MatthiasSpaetgensJanLeubeSebast

Mohamed ElBaradeiClaudia Trippel

Samy MolchoDavid Fischer

Mohamed ElBaradeiNick Veasey

Samy MolchoDavid Fischer

Mohamed ElBaradei Tors ten Roman

Frankfurter Allgemeine Zeitung

Master of reduction:pantomime Samy Molcho poses with the F.A.Z.without using an actual newspaper.Scholz & Friends Berlin has d eveloped a new imaseries Dahinter steckt immer ein kluger Kopf (Theres always a clever mind behind it).The Samy Molcho image adds a twist to the series. Up to now,

havealwaysbeenshownreading,hiddenbehindtheopennewspapertheimagewiththeexpertforbodylanguagedrawsitsstrengthfromthecomplete ofthesituationandhisabilitytobringinvisiblethingstolifethroughfacialexpressionsandgesturesalone.Theadistherstandonlyinthelongserieso

in which the F.A.Z.itself is not shown.

Theres always a clever mind behind it.

SENECA


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Jung von Matt

Dennis May

Oliver Voss Gtz Ulmer Fabian Frese

Nils Eberhardt Julia Ziegler

MINI


19/19

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JungvonMatt

DanielPieracci

Th

imoteusWagner

Christian

Fritsche

Jonas

Kel

lerT

himoteusWagner

Ksenia

Slavcheva

Han

dwriting

Merce

des-

Benz

the meaning underground

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