the main trends in the use and development
DESCRIPTION
Presentation for KESW conferenceTRANSCRIPT
Yuliya TikhokhodProject Manager, Yandex, Russia
The Main Trends in the Use and Development of Semantic Markup
• Why does Yandex need semantic markup?
• Basic facts about semantic markup
• Markup development (schema.org example)
Agenda
If you're so smart, why do you need someone to help?
Why does Yandex need semantic markup?
4
5
Yandex
6
Data Mining
7
Data from webmasters
Since late 2009, we have been using structured data from webmasters
9
Collecting data
Affiliate program
Forms
XML
Other file
Semantic markup
• Why does Yandex need semantic markup?
• Basic facts about semantic markup
• Markup development (schema.org example)
Agenda
• Syntax and Vocabulary
• Usage
• Statistics
Semantic Markup
12
13
14
Yand
ex b
egan
usin
g se
man
tic
mar
kup
Enha
nced
Sni
ppet
sSe
rvice
s
Open
Gra
ph
Impr
oved
sear
ch a
lgor
ithm
s
Firs
t com
mit
to sc
hem
a.or
g
Actio
ns, J
SON-
LD
Yand
ex Is
land
s
Micr
odat
a
2009 2010
Sche
ma.
org
2011 2013
RDFa
2008
Micr
ofor
mat
s
2005
15
24% of documents in the internet contain some semantic markup
16
Statistics for September 2013
17
Usage
• Why does Yandex need semantic markup?
• Basic facts about semantic markup
• Markup development (schema.org example)
Agenda
19
Latest updates
22
Actions
23
GoodRelations
24
LRMI
25
Health and Medical vocabulary
26
New syntax for schema.org – JSON-LD
Future work
28
Potential actions
29
Civic services
30
Reservations
31
Event schema update
32
Accessibility
33
Other schemas
34
• http://schema.org/
• http://blog.schema.org/
• http://www.w3.org/wiki/WebSchemas
• [email protected] • http://help.yandex.com/webmaster/?id=1127824
• http://webmaster.yandex.ru/microtest.xml
Useful links
