the loyalty program concept & content vinayak sanjay urs [email protected] even more…game...

The Loyalty Program

Concept & ContentVinayak Sanjay Urs

[email protected]

EVEN MORE…GAME FOR LIFE!

Indian Premier League Champions Leaguehttp://www.royalchallengers.com

Welcome to the new world of

Royal Challengers King Club - RCKC

IPL & CL promises to be the most exciting cricket events growing by leaps & bounds, year on year, bringing popularity, joy & cheer to all the RCB fans.

RCB introduces RC-King Club membership for its fans with lots of exciting activities, awards, rewards & goodies.

RCB is all set to be the most fan caring & the largest sports fan club in the world.

Royal Challengers Bangalore Indian Premier League

& Champions League


Royal Challengers King Club

What’s in store for a fan?


RCKC Loyalty Program

Membership Schemes

Activities

Loyalty Rewards

Hospitality

Awards

Agenda


RCKC is focused on fan engagement internationally by acquiring, involving, retaining and rewarding fans across the globe.

RCKC loyalty program will offer its members exclusive offers during all the tournaments.

RCKC will involve all its members in various activities specially designed & conducted for RCB fans.

RCKC will award “points” for purchasing through authorized partner merchandising channels that are redeemable for exclusive member offers.

RCKC will offer limited hospitality packages for fans during the tournaments, which would include air travel, airport transfers, accommodation and match tickets at competitive rates.

RCKC Loyalty Program


RCKC memberships will be available in various packages as mentioned below: (example pricing)

RCKC Standard – Rs.1000

RCKC Premium – Rs. 2500

RCKC Executive – Rs.5000

RCKC Red n Gold – Rs.10000

RCKC Membership


Joining benefits for fans under RCKC Standard member category…

On enrollment welcome kit includes a “Royal Challengers Bangalore, my first love” sticker, RCB wristband, Tattoo and a photo id loyalty card.

One free ticket of Rs.220 or equivalent for the first match of joining season only

Stadium tours, Photo-ops with players etc.,

Entitlement to discounted booking rights for season tickets

Fan of the season award for “Standard Category”

Selected invites to various contests & events of RCB.

Priority booking for semifinals and finals, should the RCB progress to those stages.


RCKC Standard – Offerings

Joining benefits for fans under RCKC Executive member category…

On enrollment welcome kit includes a “Royal Challengers Bangalore my first love” sticker, RCB wristband, Tattoo, cricket miniature bat / Stadium flag, Glow Badge and a photo id loyalty card.


Stadium tours, Photo-ops with players


Fan of the season award for “Executive Category”

Selected invites to various contests & events of RCB



RCKC Executive – Offerings

Joining benefits for fans under RCKC Premium member category…

On enrollment welcome kit includes a “Royal Challengers Bangalore my first love” sticker, RCB Wristband, Tattoo, Bandana, Cricket miniature bat / Stadium flag & Glow Badge, RCB fan jersey (members name printed) and a photo id loyalty card.




Fan of the season award for “Premium Category”



Exclusive invitation to meet the Players at the start of the seasonIndian Premier League Champions Leaguehttp://www.royalchallengers.com

RCKC Premium – Offerings

Joining benefits for fans under RCKC Red n Gold member category…

On enrollment welcome kit includes a “Royal Challengers Bangalore my first love” sticker, RCB wristband, tattoo, Bandana, cricket miniature bat, Stadium flag, Glow Badge, RCB team jersey (members name printed) and a photo id loyalty card.




Fan of the season award for “Red n Gold Category”



Exclusive invitation to meet the Players at the start of the season

Exclusive invite to the auction of collectible memorabilia at the end of the season.


RCKC Red n Gold – Offerings


RCKC will conduct innovative activities for its members…

RCKC Activities

Online contests

Best blogger

Member Get Member

Chief fanatic fans

Mighty 14

Fantasy game : 4 aces

Predict man of the match, series & score, much more…

Offline contests

Cricket match for fans

RCB Anthem Phantom contest

12th man contest

Power of RED contest- Season’s highest Sixes prediction contest

Design a dugout contest

Photo contest in the stadium – for members only



RCKC Activities

Online contest

Fantasy game : 4 aces

Best Batsman, Bowler, Wicket Keeper, All Rounder

Each player in the team will assigned into one of the category mentioned above.

From the full team of RCB, the fans can chose one player from each category before the match starts.

The runs, wickets, catches will be assigned with points and the same points will get accumulated into fans account and reflected on the fans profile page.

At the end of the season 4 fans with highest points gets rewarded as champion of 4 aces contest.



RCKC Activities

Online contest

Predict n Win - man of the match & scores

All fans will be able to predict man of the match & scores for all the round robin matches of RCB online during the tournament.

Entry for predictions for MOM and Scores will be closed 30 minutes before the start of the match.

All right predictions will carry points which will be the reflected on fans profile page.

Every wrong prediction can attract negative points (can be discussed) which would make the competition more thrilling and open up the opportunity for late starters too.



RCKC Activities

Offline contest

RCB Anthem Phantom

Before the start of every season of IPL and CLT20, fans can submit their RCB anthem for the upcoming season.

The best anthem will be selected by a panel of judges nominated by the RCB management.

The best anthem writer will be awarded the RCB Anthem Phantom award.

12th Man contest

A contest for fans which enables the winner to join the RCB Skipper during the toss in all home matches (contest yet to be conceptualized).

Power of Red contest

Predict the player of RCB who will score the highest 6’s for the season (can be an online contest too).



RCKC Activities

Offline contest

Design a dugout

All fans with creative skills can design and submit innovative dugouts and the best looking dugout will be rewarded.

Photo Contest

The photo contest will be for all the registered fans during RCB matches.

The fans can submit their photographs taken in the stadium during the match and submit the same within 24 hours from the close of the match.

The best photos will be judged based on the costume, face paint, slogans etc.,.

Each RCB match will have a winner, be it home or away match.


RCKC will honor its member fans in all categories for involvement and contribution to the club…

Loyalty rewards will be credited to fans membership account based on the fans transactions in terms of participation & transaction as listed below:

Online participation (contests)

Offline participation (contest)

Tickets purchase (match tickets for the season)

Merchandising

Online (Purchase of RCB Merchandise on www.royalchallengers.com)

Partner stores (Reebok, Indigo Nation, Kingfisher Airlines etc.,)

Special notable contributions, if any

RCKC Loyalty Rewards


RCKC will offer its member fans in all categories an opportunity to watch the RCB playing matches away from their hometowns …

The hospitality packages will be available with different categories of hotels with an option to fly on economy or business class on Kingfisher airlines :

Air travel – Kingfisher Airlines – Economy / Business class

Hotel – 2/3/4/5 star hotels – Choice of member

Airport transfers

Match tickets – Choice of the member fan (subject to availability) or can be bundled with the package

Package starts from the member fan home city airport and package ends on arrival back to the home city

Special group packages can be arranged for corporate’s and large fan groups with prior information.

RCKC Hospitality


RCKC proudly announces the launch of rewards & recognition program for all its member fans after every T20 cricket season…

The fan awards will be given away in a specially convened RCB fan award ceremony to the fans who have excelled in their involvement, creativity, contribution and participation during the particular season.

Fan of the season - All categories

Luckiest fan of the season – All categories (Lucky dip)

Elite RCB fan of the year (for over all participation)

Awards for winners of all other online & offline contests during the season.

Special contribution & recognition awards for selected fan members for organizing & hosting activities such as

Offline meetups, Go Green, Design & Engagement, Player Motivation, Social media & Mobile applications, Loyalty program etc.,

RCKC Fan Awards

The perfect club for kids, students, family & friends

With its variety of members, RCB is the ideal place to network & entertain yourselves.

RCB, as always brings to you an healthy sporting atmosphere, always interesting, matches often tense and exciting, and is the perfect place to bring your family & friends and enjoy the twenty20 cricket.

IN RCB, WE TRUST!


Royal Challengers King Club

the loyalty program concept & content vinayak sanjay urs [email protected] even more…game...

Documents

rcb fans

rckc memberships

rckc executive rs

rckc premium rs

rcb wristband

rcb progress

season award

season tickets fan