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“Analyzing the Customer Perception, Satisfaction & Loyalty towards

Vega Auto Accessories PVT, LTD“

By: Vinayak S Kittur USN : 2GI07MBA59

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The list of companies (Organized) in Indian markets

S. NOS. NO CompanyCompany PlacePlace

11 Vega Auto Accessories Pvt.ltd Vega Auto Accessories Pvt.ltd BelgaumBelgaum

22 Studds Accessories Pvt.ltd Studds Accessories Pvt.ltd HyderabadHyderabad

33 Steel Bird Hi-tech India ltd Steel Bird Hi-tech India ltd New DelhiNew Delhi

44 Aerostar Helmets ltd. Aerostar Helmets ltd. KolkataKolkata

55 MPA Helmets ltdMPA Helmets ltd MumbaiMumbai

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Company Profile

Vega Auto Accessories Pvt.ltd (Vega), Belgaum was established in the year 1981. The founder and the chairman of the company Mr. Premraj Chandak. The initial investment of the company is Rs.10 Lacks.

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Cont…

Since inception Vega has been concentrating on delivering quality helmets and related accessories of the highest order safeguarding the interests of millions of two wheelers riders across the country and abroad.

Certification by the coveted ISI. Vega has over 300 models of sleek designer

helmets spread over 16 broad categories.

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Products of Vega Auto Accessories

Full face helmets Open face helmets Off-road helmets Other accessories

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Mckensy’s 7S Framework with reference to Vega Pvt.Ltd

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SWOT Analysis Strength Vega Helmet has got good brand image in Indian as

well as in foreign market. Vegas products are high quality and follows latest

unique styles.

Weaknesses Absence of skilled labor. High labor turnover.

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Opportunities Good tie-up with motorcycles manufactures or dealers. Adapt e-marketing technique to increase the sales

volume.

Threats The major threat for the company is from local

manufactures, who sell the helmet at half rate when compared to Vega helmets.

Foreign companies are trying to enter the Indian market.

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Statement of the problem

“What are the various parameters that determine the Satisfaction and Loyalty; Customer Perception for Vega helmets vis-à-vis its competitors?”

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Objective of the study 

A study on customer level of satisfaction towards Vega Helmets. 

To identify the loyalty of customer towards Vega Helmets.

To measure the specific reason for satisfaction and dissatisfaction with Vega Helmets

To know the recent trends in Helmet Market.

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Scope of the study • Mainly to know the current level of customer satisfaction.

• Mainly to know the loyalty of the customer towards the company.

• To give suggestion regarding improvement of performance standard of the company.

• To inform the management about current level.

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Limitations of the study

• Time limit restricts detailed survey work for this particular topic of research.

•Some customers have lack of time, so they may not communicate properly.

•Some of the respondents were reluctant to share the information with researcher.

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• All the results and conclusions have been drawn on the bases of information provided by the respondents, so it may lack authenticity.

• The study is restricted only to MBA course; it does

not represent the overall view of the Indian market.

Cont…

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• 66.70% of the respondents use the Helmet while riding on vehicle. On the other hand 33.30% of the respondents don’t use the helmet while riding on vehicle.

• 60% of the respondents use the VEGA HELMETS. On the other hand 40% of the respondents use the other company Helmets.

• 25 % respondents use Vega helmet from last 6 months. Next 16.70 % says from last 12 months. Next 25 % says from last 18 months. Next 20 % says from last 24 months. And final 13.30 % says last more than 24 months.

FINDINGS

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• 45 % of the respondents use the full-face Helmets. Next 40 % use the open-face Helmets. Next 10 % use the off-road Helmets. And final 5 % use the other type of Helmets.

• 41.70 % of respondents definitely purchase Vega helmets again. Next 33.30% probably purchase again. Next 16.70 % are not sure about purchase. Final 8.30% probably not purchase again.

• 36.70 % of respondents definitely recommend purchasing Vega Helmet to their friends. 38.30 % probably recommend. 21.70 % respondent not sure. Next 1.70 % probably not recommends. Final 1.60 % is respondents definitely not.

Cont..

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• 50.60 % respondents are Very satisfied with the following characteristics of Vega Helmet. 32.20 % of the respondents are satisfied with the following characteristics of the Vega Helmet.

• 11.40 % are Neither satisfied nor dissatisfied with the characteristics of the Vega Helmet. Next 3.60 % are dissatisfied with the characteristics of Vega Helmet. Final 2.2. % is very dissatisfied with the Vega Helmet.

• 46.80 % respondents are gives very importance for following characteristics while purchasing helmet. 28.00 % of the respondent are think important. 16.20 % of the respondents are think neutral. Next 6.00 % of the respondents are thinks less important. Final 3.00 % respondents are thinks that not at all important.

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• 60.00 % respondents are very satisfied with there helmet. 20.00 % are satisfied with helmet. 10.00 % are neutral with their helmet. Next 5.00 % are dissatisfied with their helmet. Final 5.00 % are very dissatisfied with their helmet.

• 78.30 % respondents are says that over the past years their loyalty increased towards Vega Helmets. And remaining 21.7 % respondents are says no. • 90.00 % respondents are saying that Vega Auto Accessories Pvt LTD deserves their loyalty. And remaining 10.00 % respondents are says no.

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• Various reasons are given by the customers for the satisfaction like quality of the helmet, safety, comfort while using it, availability of huge rand of products and keeping customer fully informed about its new products etc

• Various reasons are given by customers for dissatisfaction like no company showrooms, lack of advertisements, price etc. The company need more focused approach for satisfying the customers.

• 26.00 % respondents are don’t use helmet because of its weight. 14.00 % respondents are because its makes look them bad in it. 26.00 % respondents are due to ventilation problem. Final 34.00 % respondents are not use helmet because it blocks side view.

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• 54.70 % respondents are in the favor that helmet should make compulsory. On the other hand 45.30 % respondents are not in the favor.

• 20.00 % respondents are purchased other company helmet because of low price. 7.50 % respondents are due to quality & design. 25.00 % respondents are because of easy availability. Next 35.00 % respondents are because of good ventilation. Final 37.50 % respondents are because of good brand name.

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Suggestions:

• Customer service.

• Employee Loyalty.

• Employee Training.

• Customer Incentives.

• Be Flexible.

• Know their Names.

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