the lounge on lexington
DESCRIPTION
An exclusive social community for the Baruch College class of 2014. Photos, Blogs, Chat, Discussions, Video - a preview of the college for prospective freshmen.TRANSCRIPT
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The Lounge on LexingtonThe Lounge on Lexington
Social media as a catalyst for Social media as a catalyst for community growth and involvement community growth and involvement within the incoming Fall 2010 classwithin the incoming Fall 2010 class
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Lounge on Lex: OriginsLounge on Lex: Origins• Social media is the language of “Millenials” and
“Generation Z”• Young people are taking ownership of their
communication– Active v. Passive– College choice is no different
• Reach influencers and high performers• Competition among our peers compels Baruch to
enact and maintain a strong social media presence
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Lounge on Lex: An essential piece of Lounge on Lex: An essential piece of our recruitment expansionour recruitment expansion
• Looking to Long Island, Westchester & Rockland counties, Southern CT, and NJ for the most accomplished and promising talent
• Improving branding and extending perceptions of Baruch College
• Complements our in-person visits, web presence, and printed materials
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Our own, branded URL
DiscussionsPhotosVideos
ChatGroupsBlogs
Breaking news and/or
Features
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“At-a-Glance”
update of latest activity
Music playlist
(fitting with Lounge theme)
Introducing President-
Elect Wallerstein
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Content is KingContent is King
• Compelling, exciting media platforms depend on consistently updated content
• Discussions– Student hosts are available during most hrs to answer
questions, encourage participation
• Videos, Photos– Supplied by both Baruch staff and incoming students
• Contests (e.g. photo caption, raffle at yield events)
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DiscussionsDiscussions
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PhotosPhotos
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VideosVideos
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Newsletter (delivered weekly)Newsletter (delivered weekly)Builds awareness of
activity on the Lounge
Important event
reminders
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Measuring SuccessMeasuring Success
• Multi-year effort to personalize student experiences at Baruch
• Improvement in yield• Freshmen satisfaction survey
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Next StepsNext Steps
• Deposit Day: May 1, 2010• Transitioning from an Accepted Students
Community to a Baruch Campus Community• Planning for Spring 2011
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Lounge on Lex TeamLounge on Lex Team
• Project lead: Jubin Kwon• Staff Manager/Liason: Kelly Sutton-Skinner• Student Hosts: Clemente Diaz, Caroline
Fernandez, Steve Guttbinder, Rita Meoli, Cameron Mo, Jason Ng, La-Toya Niles
• Executive Leadership: Dr. Ben Corpus, Jimmy Jung
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