lexington training

Lexington Training.“The Training Heard Around World”

Voter I.D.

All Voters Are People

Not All People Are Voters.

Massachusetts Republican Party

Simple, but campaigns TOO OFTEN

ignore this principle.

The Reality of Signs

% of people driving by are not old enough to vote.

% of people driving by are not registered to vote.

% of people driving by are not citizens and thus can’t vote.

% of people driving by are registered but don’t actually vote.

% of voters driving by live in a neighboring district.

% of voters are already committed for/against you.

% of voters drove by and could not read the signs

% of voters that are undecided read your sign.

How many “beeps” and “thumbs-ups” do you misinterpret as the last point?


2 ways to campaign

Hand out campaign flyers, newspaper advertisements, cable tv ads, billboards,

shake hands at the supermarket.

Election Day - crack open the champagne, turn on the news, cross your fingers and hope for the best.

This is the WRONG way.

PUSHING INFO ONTO VOTERS


2 ways to campaignDetermine Number of Votes To Win (based on previous elections that are similar)

Find Those Voters.

Keep Track Of YOUR Voters.

Remind Voters To Vote On/Near Election Day.

This is the RIGHT way.

There is no finger crossing or “hoping” it’s HARD work.

PULLING INFO FROM VOTERS

Voter I.D.

“To Identify A Voter Is To Know The Preference(s)

Of A Voter”

Know Thy Voter


Voter I.D.

๏Identify VOTING issues, not just any miscellaneous opinion.

๏Establish Target Pools for Persuasion.

๏Establish GOTV (Get Out The Vote) Base.


Phone Calls - Door Knocking - List Acquisition

Voter I.D.By Issue:

Education? High Taxes? Clean Environment? Anti Gambling? etc

There are issues, and then there are VOTING issues.

What incites MOVEMENT in a particular voter?


Voter I.D.By Candidate:

Pro Perry, Und Perry, Anti Perry?

Who Do We Mobilize To Vote?

Who Do We Pursade?

Who Do We Ignore?


Voter I.D.

PhonesDoor KnockingPaper PetitionsInternet Petitions

Your Tool Box To Collect Data:


Voter I.D. via phone

Hi, this is Rob from the Smith Campaign calling with a few quick questions?

1) What is the most important issue to you?

2) Do you support Smith for State Representative?

Yes No Und

3) Would you like an absentee ballot?

4) Would you like a yard sign?


Voter I.D. via Door“Hi, I’m a volunteer for the Smith Campaign and I just wanted to give you his brochure. As a voter, what is on your mind?

Have you made up your mind in this election?”

Note Clues: NRA Sticker, Military, Private School, Old Glory, Bumper Stickers etc.


Voter I.D. via EventsRaffle a $ gift certificate to the 99 restaurant.

Name: Phone: Email:Address:

Do you generally lean Republican or Democrat?

What issue do you care about THE most?


Voter I.D. via Events cont...Tell Beacon Hill What YOU Think!

Name: Phone: Email:

Address:

The MOST important issue facing The MOST important issue facing Massachusetts IS....Massachusetts IS....

High Taxes_ Environment Crime_ Education_High Taxes_ Environment Crime_ Education_

Health Care_ Roads/Bridges_ Gambling_Health Care_ Roads/Bridges_ Gambling_Massachusetts Republican Party

Voter I.D. via WebOnline Petitions to capitalize on recent news and collect data.

Tap Into: Headlines to capitalize on

Anger or Support

Tap Into: Headlines to capitalize on

Anger or Support


Voter I.D.

Questions?


Logistics“Amateurs study strategy, experts study logistics.”

-Napoleon Bonaparte“the planning, implementation, and

coordination of the details of a business or other operation.”


Logistics

Cell Phones - use free minutes on weekends!

Phone Bank Locations?

✓Real Estate Offices

✓Law Offices

✓Travel Agencies

Phone Bank Locations?

✓Real Estate Offices

✓Law Offices

✓Travel Agencies


Logistics

Phone Bankers - Who Are They?

✓Candidates personal network

✓Republican activists.


Logistics

Scripts?

What does it say?

What data do you want?

Used Voter Vault?

Stop Calling Time Policy?

Who creates/prints scripts?


Logistics

GOAL: campaign needs 10,000 Positive ID’s.

AVG. 3/10 calls are complete 1/10 calls are positive

100,000 Raw Calls Must Be Made

100 Phone Banks

1,000 calls per phone bank.

10 People make 100 calls per volunteer per shift.


Logistics

Training? - don’t assume people know what a

“phone bank” is.

Do your volunteers know how to call?

Few volunteers LOVE to make calls so make it less painful.

Compete - most phone calls wins ipod shuffle.

Make It Fun, but minimize chatter.


Logistics

What to do with phone completed scripts?

Who inputs it into VoterVault?

When is it put into Voter Vault?


LogisticsDoor To Door

Maps & Walking List? Voter Vault?

Clipboards? Cell?

Apparel/Identifier? Vehicles/Local Drivers?

Proper Apparel - rain jackets?

Sneakers or Dress Shoes?Analysis - how many doors knocked? Number of Complete ID’s?


LogisticsEVENTS

Define Your Goals. Do you want to

Register Voters?Voter ID?


LogisticsEVENTSRegister Voters

NEED A SCREEN QUESTION: “Do You Support Bush’s War On Terrorism? Do you lean Republican or Democrat?

Are you a registered to vote AT YOUR CURRENT RESIDENCE?

Who got the Registration Cards? Where did they get them?

Who is returning them and when?Massachusetts Republican Party

Logistics EVENTS

Voter IDVolunteers - NOT behind a table. Actively

approaching people.

What is the opening pitch? Each Volunteer should have at least 2 clipboards.

CONSIDER event - Religious event, Gun Show, Town Day, etc...

What are the individual volunteer goals at the event?


Logistics•How large?

Determine number of vols needed.

• Is it Legal?

•Entrances/Exits?

•Portable Bathrooms?

•Food Lines?

EVENTS

•Who Drives?

•Pay for Parking?

•Start Time? Early

•Consider Draw & your district


Logistics•When were volunteers trained for Event?

•Do they understand purpose and know terrain?

•Volunteers understand candidates positions?

• Is Volunteer well presented? Wearing a yankees hat? Wearing tie/jacket with dress shoes in 90 degrees?

•Do Volunteers need food and drinks?


LogisticsExpect PROBLEMS

Complications should not surprise you but being ill prepared for them SHOULD surprise you.

Formulate Emergency Process: Cell Phone Numbers for Staff and Volunteers should be distributed.

EVERYTHING you use should have backups.

Vehicles, Volunteers, Phone Bank Locations, Materials etc.


Logistics

Organized Chaos - minimize chaos and maximize organized.

You don’t need to be Karl Rove.

You need TIME and DISCIPLINE to work on the DETAILS.


Voter Vault

Developed by the RNC

Free!

No Longer Have To Go To Town Halls for Data.

Can Add/Extract Valuable Data.


Voter Vault• Begins with basic data - R’s, U’s, D’s and how often

they vote: 0,1,2,3,4.

• Gives You Ability To Add VALUE to Data to use for current and FUTURE elections.

Yard Sign Location

Snowmobile OwnerGun Owner Top Issue

Taxes

Top Issue Environment

Pro 2004 St. Rep. Candidate

Over 90 Affiliations To Use!

Social Conservative

Marriage Signers


Voter VaultCreate Phone Lists and Mailing

Labels

based on data to Target.Target Your Message Just Like Companies Do With Products.

+ =


Voter Vault

www.VoterVault.com for Live Demonstration

G.O.T.V.

•GOTV is NOT:

Mass Voter Contact

One Contact Only

One Day Only

GOTV IS:

Targeted

Direct/Personal

Multiple Contacts

Several Days


G.O.T.V.


•All 9,000 Doors are Knocked and Called.

•Election Day - Poll Checkers equipped with list of 12,892 from 7AM to 1PM.

•1PM List Sent To Phone Bank To Call Those That Have Yet To Vote.

• Candidate Smith Needs 11,000 votes for State Rep.

• Candidate Smith ID’d 12,892 Pro Voters.

• 12,892 Voters is 9,000 House Holds.

G.O.T.V.•Voter ID - Finds Your Pro Voters!

•GOTV - Pulls Them Out To Vote!

•On Election Day: Poll Checkers Equipped With Pro List.

•Phone Bankers Calling Those That DID NOT Vote.

•Sign Holders? - last priority.


G.O.T.V.

•Volunteer Intensive - Door Knockers, Phone Bankers.

•Preparation - Poll Checking Lists, Phone Bank Locations.

•72 Hours is now 96 Hours.

Summary


Thank You.


Would you like to view this power point at home?

Would you like access to our packets, election results, and

other items?

Join Our Online TrainingCenter.

MassRootsAction.com

[email protected]

lexington training

Business