WHAT IS PASS IT ON? Jamie says, “Pass It On is about friends teaching friends how to cook good, honest, affordable food from scratch.”

In 2007, Jamie Oliver started his Pass It On movement in the Yorkshire town of Rotherham as part of his Ministry of Food campaign. By teaching a group of people in the town how to cook, Jamie hoped he could encourage the rest of the country to start cooking again by proving that absolutely anyone could learn how to cook as long as they were given good information.

Before starting his cooking classes, Jamie asked each member of the group to promise they would Pass It On by teaching each recipe he taught them to at least two other people. He then wanted everyone they taught to teach two of their friends, and so on... This is Jamie’s vision:

Jamie says, “Let’s say, for instance, that you teach four people how to make a recipe, then each of them teaches four more people, who teach four more people… The cycle only needs to repeat itself eight times and we’re getting on towards filling Wembley Stadium. Repeat it 13 times and we’ve got more than the entire population of Britain cooking – high aspirations, I admit, but why not?”

To support the campaign, Jamie also set up a Ministry of Food Centre in the town centre. This was to give the public a place to come and learn how to make simple, delicious meals and learn basic kitchen skills. The centre is still going strong today, and a Ministry of Food Centre has now opened in Bradford as well. One is planned for Leeds in 2010. If you don’t have a centre near you, don’t worry, you can make Pass It On work just as well on a small scale (see below for tips).

For more information on Jamie’s Ministry of Food campaign, check out: www.jamieoliver.com/jamies-ministry-of-food/

T H E L O G O

T H E L O G O

The Jamie’s Ministry of Food logo has been designed to appear as the primary logo on all Ministry of Food centres and their related communications and marketing materials.

It is important that you use the exact version with the name of your location added and that it is not obscured by other elements.

When writing Jamie’s Ministry of Food in text you should write it as it appears in theis sentence.

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© Jamie Oliver.

JAMIESHOMECOOKINGSKILLS.COM

TIPS FOR PASSING IT ONAsk your friends to promise that they’ll Pass On the recipe you teach them before you start so you’re keeping the chain going.

• Make sure the person you’re teaching has a pen and paper to write notes if they need to.

• Try taking photos as you cook to make each step easy to remember.

• Cook the dish for your friend and talk them through it while they watch and take notes and ask questions, then next time cook the dish together.

• If your friend is keen to get stuck in, go for it straight away and get them cooking alongside you, and following what you do.

• Sit down and enjoy the food together afterwards. Talk about how it went and plan for your next Pass It On!

• You could get together with a few friends at once and make a little event of it. Cooking is great fun and a brilliant thing to do with friends and family.

© Jamie Oliver.

JAMIESHOMECOOKINGSKILLS.COM