the lean agency – made by many for d&ad
DESCRIPTION
TRANSCRIPT
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THE LEAN AGENCY
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HOW WE GOT HERE
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CONOR
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CATH
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OUR
ROLES
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BEING A
DESIGNERAT MxM
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BEING A
STRATEGISTAT MxM
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CUSTOMER DEVELOPMENT
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WHY DO WE DOCUSTOMER DEVELOPMENT?
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“Life’s too short to buildsomething nobody wants”
- Ash Maurya
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CUSTOMER DEVELOPMENT
OTHER FORMS OF QUALITATIVE& ETHNOGRAPHIC RESEARCH
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IT’S NOT ABOUT
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SHADOWING OTHER PEOPLE
CURRENT BEHAVIOUR
ASKING PEOPLE WHAT THEY WANT
PROVING ONE IDEA RIGHTAND ANOTHER THING WRONG
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THIS IS VALID RESEARCH BUTCUTOMER DEVELOPMENT IS ABOUT
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GETTING PEOPLE’S RESPONSESTO REAL ARTEFACTS
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GETTING PEOPLE TOUSE THINGS
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TESTING HYPOTHESES
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EVIDENCE BASED LEARNING
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INTUITION ITERATION
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YOU HAVE TO DO IT YOURSELF
YOU’RE THE ONE LEARNING
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BUILDING SOMETHING PEOPLE WANT
WITH MINIMAL WASTE
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DESIGN’S ROLE INCUSTOMER DEVELOPMENT
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Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”
- Dieter Rams
“
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INSIGHT INFORMED DESIGN
RESEARCH DRIVEN DESIGN
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IT’S NOT ABOUT PROOF
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YOU CAN’T BE PRECIOUS
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YOU MUST ITERATE
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CASE STUDY
SKYPE IN THE CLASSROOM
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SKYPE CAME TO US WITHA COMMUNICATIONS BRIEF
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WE GOT IT
WRONG
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SO WE GOT
OUT OF THE BUILDING
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WE LAUNCHEDA BETA IN 4 WEEKS
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WE WATCHED WHATTEACHERS WERE DOING
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IT’S ABOUT
CONTINUOUS LEARNING
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THERE ARE CHALLENGESTO THIS WAY OF WORKING
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BUT THE BENEFITS OUTWEIGHTHE CHALLENGES
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@OHRWORM@CONORDELAHUNTY
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