the leading industry information resource for over 53 years an integrated media package can enhance...

The Leading Industry Information Resource for over 53 Years

An Integrated Media Package Can Enhance the Value of Every Marketing Dollar Spent

PennWell Petroleum GroupPennWell Petroleum Group


Serving the Worldwide Oil & Gas Industry’s Marine/Offshore Operations

For over 50 years

Serving the Worldwide Oil & Gas Industry’s Marine/Offshore Operations

For over 50 years


Global Oil Production to 2015Global Oil Production to 2015

19501960

19701980

19902000

2010

ONSHORE

SHALLOW WATER

DEEP WATER

0

10000

20000

30000

40000

50000

60000

00

0's

Bb

ls o

il p

er

da

y

Year

© Energyfiles Ltd.

Source: The World Offshore Oil & Gas Forecast – Douglas-Westwood (Data © Energyfiles Ltd.)


Deepwater Capital Expenditures by Component 2006 - 2010

Deepwater Capital Expenditures by Component 2006 - 2010

0

5,000

10,000

15,000

20,000

25,000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

$ m

illio

n

Subsea Wells

Subsea Hardware

Pipelines & Control LinesSurface Wells

Platforms


Wells Drilled to 2010Wells Drilled to 201019

91

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

0

250

500

750

1000

1250

1500

1750

2000

2250

2500

Year

Exploratory deep

Development deep

Exploratory shallow

Development shallow

© Energyfiles Ltd

Exploratory Deep

Development Deep

Exploratory Shallow

Development Shallow

Num

ber

of

We

lls D

rille

d

Source: The World Offshore Drilling Spend Forecast – Douglas-Westwood (Data © Energyfiles Ltd.)

The Leading Industry Information Resource for over 53 Years How Offshore Serves

the Market’s Changing Information Needs

How Offshore Serves the Market’s Changing Information Needs

Experienced & Highly Technical Editorial Team

Content Driven by Reader Information Needs

Coverage of the World’s Offshore Markets

Experienced & Highly Technical Editorial Team

Content Driven by Reader Information Needs

Coverage of the World’s Offshore Markets


Superior Editorial Leads to Superior ReadershipSuperior Editorial Leads to Superior Readership

1 OTC Attendees Readership Study, July 2005

Perc

en

t


Leading the Offshore Market in Circulation*

Leading the Offshore Market in Circulation*

* BPA – June 2006


Offshore Reaches Decision-Makers in the Most Active Offshore Regions*

Offshore Reaches Decision-Makers in the Most Active Offshore Regions*

Region OffshorOffshoree

OEOE

United States

17,295 7,564

Europe & North Sea

9,678 5,950

Africa 2,420 4,192

Latin America & Caribbean

3,089 2,105

Total Circulation

41,307 34,336

Total Circulation

* BPA - June 2006

41,307*41,307*

34,336*34,336*

OffshoreOffshore OEOE


Media agency Zenith Optimedia predicts:Media agency Zenith Optimedia predicts:

“Online ad spending will grow seven times faster than offline advertising in 2007. Global Internet ad spending is expected to grow 28.2%, while spending all other media will see 3.9% growth. Internet spending will overtake outdoor advertising this year and is poised to overtake radio spending in 2009.”

Source: BtoBonline.com “Online advertising continues phenomenal climb” article. 1/4/07 (emphasis added)

“Online ad spending will grow seven times faster than offline advertising in 2007. Global Internet ad spending is expected to grow 28.2%, while spending all other media will see 3.9% growth. Internet spending will overtake outdoor advertising this year and is poised to overtake radio spending in 2009.”

Source: BtoBonline.com “Online advertising continues phenomenal climb” article. 1/4/07 (emphasis added)


Top-of-mind, B2B magazines continue to be the single most frequently mentioned source of information for insight about how to build business and do a better job.

6%

7%

8%

8%

10%

14%

16%

18%

21%

37%

41%

Training/education

Newspapers

Vendor input

Colleagues/co-workers

Books/literature

Professional organizations

General business magazines

Conventions/trade shows/seminars

Networking/word-of-mouth

Internet/websites

B2B Magazines

6%

7%

8%

8%

10%

14%

16%

18%

21%

37%

41%

Training/education

Newspapers

Vendor input

Colleagues/co-workers

Books/literature

Professional organizations


Conventions/trade shows/seminars

Networking/word-of-mouth

Internet/websites

B2B Magazines

Q310: What sources do you rely on for information and insight about how to build your business and do your job better? Base: All respondents (n=588)* Individual items mentioned by 5% or more of respondents listed above.

Top-Of-Minds Mentions*Top-Of-Minds Mentions*

Prepared for: American Business Media By: Harris Interactive Inc. – June 2006


Sales people and B2B magazines are the most engaging/involving sources of information, with trade shows and B2B websites not too far behind. General business media such as magazines, television and newspapers, fall low on the engagement scale.

Q330: Now I’m going to ask you to indicate how “engaged” or “involved” you are with the various types of B2B media we have been talking about. By engaged, we mean how much attention are you paying when you use this type of media. If 0 is not at all engaged and 100 is very engaged, how engaged would you say you are withBase: All respondents (n=588)13.9

24.1

32.5

33.7

33.8

35.1

44

54.1

56

56.1

57.9

58.2

Blogs

Business television


B2B Webinars

Newspapers

Direct mail

B2B related e-mails

Conferences/seminars

B2B websites

Trade shows

B2B magazines

Sales people

13.9

24.1

32.5

33.7

33.8

35.1

44

54.1

56

56.1

57.9

58.2

Blogs

Business television


B2B Webinars

Newspapers

Direct mail

B2B related e-mails

Conferences/seminars

B2B websites

Trade shows

B2B magazines

Sales people

Engagement ScoreEngagement Score

Prepared for: American Business Media By: Harris Interactive Inc. – June 2006


Online Media Website Advertising

e-Newsletters

Webcasts

Online Media Website Advertising

e-Newsletters

Webcasts

Offshore Can Help You Reach Buyers Worldwide

Leading the Market in Creative Media Solutions

Offshore Can Help You Reach Buyers Worldwide

Leading the Market in Creative Media Solutions

Targeted E-mail Blasts

Submitted Content

Microsites

Targeted E-mail Blasts

Submitted Content

Microsites


Offshore meets your goalsOffshore meets your goals

Digital Media Product

by Marketing Campaign

Educati

on

Bra

ndin

g

Loyalty

Lead G

en (

regis

tration)

Lead G

en (

dri

ve tra

ffic

)

Lead G

en (

traff

ic, re

g,

acquis

itio

n)

Hig

h q

uality

, lo

wer

quantity

Dir

ect M

ark

etin

g

Inte

gra

ted P

ackage

Website Banner Advertising Webcasting - PP, Video, CE Podcasting Video streaming Sponsored Content Section Cover Exclusive (digital mag) PagePeel (website ad) White Papers Buyers Guide E-Newsletters E-Mail List Rental Blogs Product Gallery


Online AdvertisingOnline Advertising

Website AdvertisingWebsite Advertising



Website Advertising: Average 137,000 Page Views /

Month

Over 35,000 Monthly Visitors

Highly Targeted Content

Flash, Animations, and Multiple Messages

Website Advertising: Average 137,000 Page Views /

Month

Over 35,000 Monthly Visitors

Highly Targeted Content

Flash, Animations, and Multiple Messages


Online Advertising

e-Newsletters: Over 35,000 Opt-In

Subscribers

Offshore’s Weekly Update

Monthly: Subsea Report, Asia Report, and West Africa

Report

Online Advertising

e-Newsletters: Over 35,000 Opt-In

Subscribers

Offshore’s Weekly Update

Monthly: Subsea Report, Asia Report, and West Africa

Report


Online Advertising

e-Newsletters

Online Advertising

e-Newsletters


Online Advertising

Webcasts

Online Advertising

Webcasts


Online Advertising

Webcasts

Online Advertising

WebcastsAgree strongly,

22%

Disagree somewhat, 18%

Disagree strongly , 7%

Not sure, 2%

Agree somewhat, 50%

Seven in 10 (72%) agree when asked that webcasts are a convenient way to learn something new about their industry


Online Advertising

Webcasts

Online Advertising

WebcastsAgree strongly,

22%

Disagree somewhat, 18%

Disagree strongly , 7%

Not sure, 2%

Agree somewhat, 50%

Seven in 10 (72%) agree when asked that webcasts are a convenient way to learn something new about their industry

Surveyed 569 B2B marketers with 40% of respondents indicating that they are planning on increasing spend on Webcasts

Source: Media Business, September 2006, Laura Ramos, VP Marketing Strategy at Forrester Research


Online Advertising

Webcasts: Announce New Products and

Services

Gain Industry Credibility

Highly (Pre) Qualified Leads - 24/7

1 Month Pre-event Marketing

12 Month Archive on Offshore Website

Support and Hosting

Online Advertising

Webcasts: Announce New Products and

Services

Gain Industry Credibility

Highly (Pre) Qualified Leads - 24/7

1 Month Pre-event Marketing

12 Month Archive on Offshore Website

Support and Hosting


Online Advertising

Webcasts: One hour, live or pre recorded web-

based PowerPoint

Streamed audio and/or video

Built in chat for audience questions

Optional Continuing Education (CE) credits

PennWell has produced over 120 webcasts

Online Advertising

Webcasts: One hour, live or pre recorded web-

based PowerPoint

Streamed audio and/or video

Built in chat for audience questions

Optional Continuing Education (CE) credits

PennWell has produced over 120 webcasts


Online Advertising

Webcasts: Lead Reporting

Online Advertising

Webcasts: Lead Reporting

150 Lead 150 Lead GuaranteeGuarantee


Online Advertising

Pre-webcast registration drive includes:

Two targeted email blasts

Newsletter & Website banners.

Optional print ads

Online Advertising

Pre-webcast registration drive includes:

Two targeted email blasts

Newsletter & Website banners.

Optional print ads


Online Advertising

Targeted Email Blasts : Select Segments From Over

35,000 Opt-In Subscribers

Use for Blind or Branded Surveys

Pre-Trade Show, Newsletters, Products and Services, Seminar Promotions

Online Advertising

Targeted Email Blasts : Select Segments From Over

35,000 Opt-In Subscribers

Use for Blind or Branded Surveys

Pre-Trade Show, Newsletters, Products and Services, Seminar Promotions


Online Advertising

Submitted Content:

White Papers

Search

Main Menus

Downloadable

Online Advertising

Submitted Content:

White Papers

Search

Main Menus

Downloadable


Online Advertising

Submitted Content: Sales Leads and Brand

Awareness

24/7 Access to Registrants

White Papers

Podcasts

Streaming Videos

Online Advertising

Submitted Content: Sales Leads and Brand

Awareness

24/7 Access to Registrants

White Papers

Podcasts

Streaming Videos


Online Advertising

Microsites: Use the Offshore Brand to

Extend Your Marketing Message

Topically Centered Sites to Reach a Highly Targeted Audience

Online Advertising

Microsites: Use the Offshore Brand to

Extend Your Marketing Message

Topically Centered Sites to Reach a Highly Targeted Audience


Online Advertising

Microsites: Targeted sponsor opportunity

(banners & PR); feature article(s), wire stories, related webcasts and white papers

Custom product with some fixed definition

Branding via a microsite allows the sponsor to reach a targeted audience and become the “subject matter expert” for the vertical content area

Online Advertising

Microsites: Targeted sponsor opportunity

(banners & PR); feature article(s), wire stories, related webcasts and white papers

Custom product with some fixed definition

Branding via a microsite allows the sponsor to reach a targeted audience and become the “subject matter expert” for the vertical content area


Online Advertising

Microsites:

Advertisement

Articles

Press Releases

News from the wire

Webcasts

White papers

Online Advertising

Microsites:

Advertisement

Articles

Press Releases

News from the wire

Webcasts

White papers


Online Advertising

Why Offshore-mag.com ? Industry Leader on All

Levels

Credibility

Highly Focused Readership

24/7 Reporting

Measurable Results

Online Advertising

Why Offshore-mag.com ? Industry Leader on All

Levels

Credibility

Highly Focused Readership

24/7 Reporting

Measurable Results


Online Advertising

Why Offshore-mag.com ?:

There has never been a more powerful, immediate, or cost effective way to reach offshore prospects with your message.

Online Advertising

Why Offshore-mag.com ?:

There has never been a more powerful, immediate, or cost effective way to reach offshore prospects with your message.


Offshore West Africa Conference & Exhibition Offshore West Africa Conference & Exhibition March 20-22, 2007 Abuja, Nigeria

Multiphase Pumping & Technologies Multiphase Pumping & Technologies February 24-28, 2007 Abu Dhabi

Offshore Asia Conference & ExhibitionOffshore Asia Conference & ExhibitionJanuary 16-18, 2007 Kuala Lumpur

PennWell Offshore EventsPennWell Offshore Events

Subsea Tieback Conference & Exhibition Subsea Tieback Conference & Exhibition February 27 - March 1, 2007 Galveston

Deepwater Operations Conference & ExhibitionDeepwater Operations Conference & ExhibitionJanuary 23-25, 2007 Galveston

Oil Sands & Heavy Oil Technologies Oil Sands & Heavy Oil Technologies July 18-20, 2007 Calgary

Brasil Subsea Conference & Exhibition Brasil Subsea Conference & Exhibition September 18-20, 2007 Rio de Janerio

Deep Offshore Technology Conference & Exhibition

Deep Offshore Technology Conference & ExhibitionOctober 10-12, 2007 Stavanger

Oil & Gas Maintenance Technology Conference & Exhibition

Oil & Gas Maintenance Technology Conference & Exhibition

December 9-13, 2007 Manama, Kingdom of Bahrain



Guy Bills

Digital Media Sales Office: 713 963 6208Cell: 832 434 2010

[email protected]

Guy Bills

Digital Media Sales Office: 713 963 6208Cell: 832 434 2010

[email protected]

the leading industry information resource for over 53 years an integrated media package can enhance...

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