Title: The Leader’s Voice

Author: Boyd Clarke, Ron Crossland

Year Published: 2002

Reviewer: DHARIN B. JAYSWAL

About the Authors

• Boyd Clarke and Ron Crossland have been business partners and friends for nearly 20 years.

• Before becoming CEO and vice chair of tompeterscompany!, they founded International Leadership Associates.

• Senior leaders from organizations such as LensCrafters, Arby's, Motorola, and Sun Microsystems have relied on their expertise in leadership, organizational change, and communication.

OTHER BOOKS BY AUTHERS

• Voice lessons :

(Applying science to the art of leadership communication)

• Leadership experience:

(From individual success to organizational significance)

LEADERSHIP COMMUNICATION

• The Leader's Voice - a powerful development concept for leaders, to be remembered for their authenticity, strength of character and the power of their voice.

“It is simply impossible to become a great leader without being a great communicator.”

TABLE OF CONTENTS

1. The Leader's Voice

2. Hardwired for Facts, Emotions, and Symbols

3. How TNT Found Drama

4. People Love Facts

5. The Emotional Channe

6. Symbols: Rabbit's Foot and Rosary

7. The Sound of Silos

8. Without Wax

9. Climbing the Ladder of Abstraction

10. Onevoice

Last Word: Calling All Capitalists

Think youself

• Who am I as a leader ?

• What motivates me to lead ?

• What is our brand identity ?

• How do I create more meaningful conversation ?

• What are the requirements of leaders

now a days ?

Answer the que. & you will have the place to stand…..

THE LEADER'S VOICE

• Story of Golda Meir

A woman born in poverty in1898.

Held key position in Jewish Agency.

World war 2…. Needed $ 5million

Collected $50 million by giving inspirative speech in united nations.

Mahatma GandhiGANDHI • Led India to independence• Inspired movements for non-violence, civil rights• Freedom across the world.

ABRAHM LINCOLN

WINSTON CHURCHILL

Four fatal assumptions

Constituents

UNDERSTAND,

AGREE,

CARE,

what was communicated…

• Constituents will take appropriate ACTIONS…

• To overcome these assumptions,

Use 3 ESSENTIAL CHANNELS to convey important leadership message…

1. Factual

2. Emotional

3. Symbolic

Story of LensCrafters

• Leading store of glasses…

• Felt loss of spirit…

• Celebrated 10th anniversary by giving the gift of sight to those who need them the most.

• They served 2million underprivilege people in united states & 25 developing countries around the WORLD…..!!!

• Associates Felt change… !!!

CHALLENGES FOR THE LEADERS

• Some will judge you unfairly…

• Blaming you for their lack of success…

• Expect resources you can not give…

• Ask the answers that you don’t have..

• Ask for the permission you can not grant…

“If you choose to lead ,

prepare to take stand.”

REASON WITHOUT EMOTION IS NOT POSSIBLE

Aristotle thought“The brain functioned like a car’s radiator, cooling the blood to prevent the heart from overheating….!!!

”

EMOTIONS

• Human brain is engineered to send, receive & evaluate using facts, emotion & symbols.

• By not using these the leaders leave out essential ingredients that stimulate and promote the transfer of mean & quality decision making.

Scintillating stories alone work like

‘NITROUS OXIDE’.

Detailed data along works like ‘CHLOROFORM’.

HOW TNT FOUND DRAMA

HOW TNT FOUND DRAMA

• Tv Channel that makes one think & feel.

• TNT needed to position itself as 100% dramatic entertainment.

• Great success story..

• Audience grew from 17 million to

50 million…!!!

• Turned into channel of drama.

• WCW (fighting programme) launched & became top rated show.

• CEO suggested to drop it… & TNT dropped it.

• No another network will cancel its TOP- RATED show…!! Bt TNT did it…

• Became no. one destination for drama…!!!

• Moral – true decision making at right time

PEOPLE LOVE FACTS

• Facts include

Data

Measure

Trends

Evidence

Numerical analysis

Opinions….. etc.

PEOPLE LOVE FACTS

1. Make facts memorable

exp- Acre is about size of football field

-Gigabyte of inf. is about size of thousand avg. length novels.

Use pictures, colours, story.

Because ,

“One picture

is

worth thousand words.”

PEOPLE LOVE FACTS

2. Display facts

Use charts, tables, colours,… etc.

• “Symbols are timeless”

SUMMARY