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The Layers of User Experience (What is there to design in an interactive product?) ID 405: Human-Computer Interaction Spring 2015 Venkatesh Rajamanickam (@venkatrajam) [email protected] http://info-design-lab.github.io/ID405-HCI/

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Page 1: The Layers of User Experience - GitHub Pagesinfo-design-lab.github.io/ID405-HCI/files/05_Layers of User Experienc… · The Layers of User Experience (What is there to design in an

The Layers of User Experience(What is there to design in an interactive product?)

ID 405: Human-Computer InteractionSpring 2015

Venkatesh Rajamanickam (@venkatrajam)

[email protected]

http://info-design-lab.github.io/ID405-HCI/

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© IDC, IIT Bombay

Jesse James Garrett,

The Elements of User Experience

New Riders (2003)

Second edition (2010)

http://www.jjg.net/elements/

Page 3: The Layers of User Experience - GitHub Pagesinfo-design-lab.github.io/ID405-HCI/files/05_Layers of User Experienc… · The Layers of User Experience (What is there to design in an

© IDC, IIT Bombay

Surface Plane

Page 4: The Layers of User Experience - GitHub Pagesinfo-design-lab.github.io/ID405-HCI/files/05_Layers of User Experienc… · The Layers of User Experience (What is there to design in an

© IDC, IIT Bombay

Surface Plane

Skeleton Plane

Page 5: The Layers of User Experience - GitHub Pagesinfo-design-lab.github.io/ID405-HCI/files/05_Layers of User Experienc… · The Layers of User Experience (What is there to design in an

© IDC, IIT Bombay

Surface Plane

Skeleton Plane

Structure Plane

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© IDC, IIT Bombay

Surface Plane

Skeleton Plane

Structure Plane

Scope Plane

Page 7: The Layers of User Experience - GitHub Pagesinfo-design-lab.github.io/ID405-HCI/files/05_Layers of User Experienc… · The Layers of User Experience (What is there to design in an

© IDC, IIT Bombay

Surface Plane

Skeleton Plane

Structure Plane

Scope Plane

Strategy Plane

Page 8: The Layers of User Experience - GitHub Pagesinfo-design-lab.github.io/ID405-HCI/files/05_Layers of User Experienc… · The Layers of User Experience (What is there to design in an

© IDC, IIT Bombay

Sell books

Be the place to find books

Encourage return customers

Sell other non-touch-and-feel goods

Assimilate competition

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© IDC, IIT Bombay

Shopping cart

Book reviews

Cross reference books

Remember addresses

Recommendations

Wish list and promos

Second-hand books

CDs, DVDs, Segway

Partner programs

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© IDC, IIT Bombay

Book Intros

Book Details

Book Intros

Book Details

Book Intros

Book Details

Book Intros

Book Details

Amazon

Home

Anirudha’s

Amazon

Recos for

Anirudha

Anirudha’s

Wishlist

Shopping

Cart

Settings (Addresses, Email,

Preferences...)

Checkout

...

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© IDC, IIT Bombay

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© IDC, IIT Bombay

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© IDC, IIT Bombay

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© IDC, IIT Bombay

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© IDC, IIT Bombay

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© IDC, IIT Bombay

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© IDC, IIT Bombay

Concrete

Abstract

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© IDC, IIT Bombay

Functionality Information

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© IDC, IIT Bombay

User needs

Product objectives

Why are we making this?

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© IDC, IIT Bombay

Functional specification

Content requirements

What are we making when?

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© IDC, IIT Bombay

Interaction design

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© IDC, IIT Bombay

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© IDC, IIT Bombay

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© IDC, IIT Bombay

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© IDC, IIT Bombay

Interaction design

Information architecture

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© IDC, IIT Bombay

Interaction design

Information architecture

How does the product fit in the

life of the user?

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© IDC, IIT Bombay

Interface design

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© IDC, IIT Bombay

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© IDC, IIT Bombay

Page 31: The Layers of User Experience - GitHub Pagesinfo-design-lab.github.io/ID405-HCI/files/05_Layers of User Experienc… · The Layers of User Experience (What is there to design in an

© IDC, IIT Bombay

Interface design

Information design

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© IDC, IIT Bombay

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© IDC, IIT Bombay

Interface design

Information design

Navigation design

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Page 35: The Layers of User Experience - GitHub Pagesinfo-design-lab.github.io/ID405-HCI/files/05_Layers of User Experienc… · The Layers of User Experience (What is there to design in an

© IDC, IIT Bombay

Interface design

Information design

Navigation design

Page 36: The Layers of User Experience - GitHub Pagesinfo-design-lab.github.io/ID405-HCI/files/05_Layers of User Experienc… · The Layers of User Experience (What is there to design in an

© IDC, IIT Bombay

Sensory design

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© IDC, IIT Bombay

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© IDC, IIT Bombay


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