the landscape in 2012 steven ward director of public affairs and policy
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The Landscape in 2012 Steven Ward Director of Public Affairs and Policy. Core Mission Areas of focus Opportunity for 2012. Core Mission. Promote & Protect Educate & Raise Standards More people, more active, more often. Promote and Protect. Responsibility Deal Fitness Against Doping - PowerPoint PPT PresentationTRANSCRIPT
The Landscape in 2012
Steven Ward
Director of Public Affairs and Policy
• Core Mission
• Areas of focus
• Opportunity for 2012
Core Mission
Promote & Protect
Educate & Raise Standards
More people, more active, more often
Promote and Protect
Responsibility Deal
Fitness Against Doping
VPL
PPL
OFT
Supplier Discounts
Raise Standards
Quality & Standards Forum
Seminars
Code of Practice, embeddedwithin Quest
HCS, now available across the EU
Flame Awards and Conference 27 June, Sheffield
More People, More Active, More Often Shift into Sports
Our Greatest Team
Let’s Get Moving
Big League Older Adults
Asda in the Community Partnership
Areas of Focus
Up-skilling the Army
Creating Community Hubs
Exercise is Medicine
Data and Research
Up-Skill the Workforce Workshops & Seminars
Apprenticeship Funding
Marketing Donut
Group Training Association
Skills Forum SAFE
50% Match Funding for key training
Active IQ Newsletters Ezines
Data & Research
FIA Research Institute, University of Greenwich
First Published Journal - Exercise Programme for the Inactive
Roll out stage 2
Evaluate an Individual Operator’s Programme
Validate Impact of Structured Exercise
Staff Benchmarking
Business Performance Benchmarking
Establish Exercise as Medicine for Chronic Disease
Medical Engagement Joint Consultative Forum
GP Referral Guidelines – GP Commissioning
Physiotherapy Referral Guidelines
How to reflect this in a new identity….
Opportunities in 2012
2012 will be an inspirational year
8o% of the country don’t do enough exercise
•
• Try to book a badminton court for this weekend using your mobile phone or internet and compare that experience to booking your train ticket or hotel
18 Creating sporting opportunities in every community
19 Creating sporting opportunities in every community
20 Creating sporting opportunities in every community
• Consumers are disappointed with their experience of trying to book sporting activities
• 400% increase in the past three years in the searches for Sport related terms on Google
• Our consumer research shows we are being left behind
• People are looking for us and we’re not there
Our Goal
Create A Digital Legacy from the London 2012 Olympic and Paralympic Games
How
Create A Digital Legacy from the London 2012 Olympic and Paralympic Games
•A consumer friendly, public facing, world class brand + website•Inspiring content•Easy end to end consumer journey to search, book and pay for activity online with seamless integration into operating systems •On-going engagement to drive further use from that individual •Supporting operators to sustain contact with that individual
Helping the Industry Get Social
•65% of adult internet users in the UK say they use a social networking site (and a full 83% of 16-24 year olds have a social networking profile, with 68% visiting a social network site every day)
•Potential in social media is enormous – especially as there is an ever increasing body of evidence showing the huge social benefits of shared physical activity.
Helping the Industry Connect on Mobile
•55% of Twitter’s global 500m users tweet from their mobile.
•For those operators of major sports and leisure centres that have embraced online booking, bookings taken on smartphone devices (through standard HTML pages as opposed to mobile optimised sites) has risen from 3% to 22% of all bookings taken in less than 18 months.
•Build on success of Splashpath + introducing Active In Time…
Being the champion for technology
•Technological innovation is the key to transforming personal behaviour with regards to sport and physical activity.
•Professor Susan Michie, 2010• Prompt feedback• Specificity of goal setting• Ability to normalise behaviour through exposure to social
networks
•Technology uniquely placed…
The world is digital: Gamification and personal monitoring increases exercise
•
Harnessing a unique level of public facing energy…
WORLDWIDE PARTNERS
WORLDWIDE PARTNERS OFFICIAL PARTNERSOFFICIAL PARTNERS OFFICIAL
SUPPORTERSOFFICIAL
SUPPORTERSOFFICIAL SUPPLIERS
AND PROVIDERSOFFICIAL SUPPLIERS
AND PROVIDERS
Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GlaxoSmithKline, Gymnova, Heathrow Airport, Holiday Inn, Heineken, John Lewis, McCann Worldgroup Mondo, Nature Valley, Next, Nielsen, Otto Bock (Paralympics), PopulousRapiscan Systems, Technogym, Thames Water, Ticketmaster, Trebor, Trident, Westfield
Official partner of the Paralympic Games
We know we’re all busy, but… •
Plan
•Currently in consumer testing for the brand •Engaging operators and wider sporting community on both marketing and technology/operations•Working with genuine trailblazers – work with the willing •Integration with the web-services of the leading facility software management contractors •Launch basic service end of May 2012 •Steadily develop and grow over time, adding additional booking functionality
Things to start thinking about…
•Do you currently handle online bookings at all? •Do you have the licence to use web-services? •Do you have your data hosted centrally or locally? •Can we have access to a test environment?•Can you nominate a technology lead to work with us and your facility management software provider to configure each of your sites?•What is your medium and long term strategy as a business to thrive in the Digital Economy?
• Your answer to this question is the Digital Legacy…
