An original Canadian snowboard event series for the progression of the sport.

The Landing Pad Tour

KatalInnova*onsInc.’spatentpendingproduct–theLandingPad(LP)–isacustomdesignedandengineeredmul*‐chamberinflatablestructurethatcoversthelandingtransi*onofaregularparkjump.

Overview

A powder landing haslong been consideredthebestenvironmenttoprogress freestyle skiingand snowboarding. TheLanding Pad provides acontrolled system thatsuccessful ly mimicsthesecondi*ons.

Portable Powder

KatalInnova*onsInc.isplanningapromo*onaltouracrossahandfulofthelargestskiresortsinNorthAmerica.Unlikeanyeventbeforeit,theLandingPadTourwillamplifythepossibili*esoffreestyleprogression,allowingridersofalllevelstosafelylearnanddeveloptheirskillsbeyondexpecta*on.AteachstageourteamwillsetuptheriskreducedLPzonetoprovidethemostprogressivefreestylesessionthepublichaseverseenorpar*cipatedin.TheLPisthefeaturethatcanfinallyofferathletesthefreedomtosafelytryatrickthey’vebeendreamingaboutforyears,perfectit,andtakethattrickwithconfidencetoaniden*calterrainparkjump.Withtheaddi*onofprizes,giveaways,livemusic,andproriders/coachestheKatalLandingPadTourwillundoubtedlybethemostan*cipatedandmostimportanteventinfreestyleskiingandsnowboarding.TheenergyandprogressionduringtheTourcanbevisualizedinthefigurebelowarounditscenterpiece,theLandingPad,inuseatKatalInnova*onsInc.’spublicdebuteventduringSpring2009.

Tour Description

Communication Plan

TobesuccessfulandaTractmanypar*cipants,Katalwillpromotethetourbyexecu*ngastrategiccommunica*onplan.Inbrief,here’sthedifferentmediasandini*a*vesourteamwillcoordinateprior,duringandaUereachevent.

Strategy

Communication Plan

• Posters/adsinshopsneareachstop• Promo*onalmediaon‐sitewithpostersateachResort• Radiopromo*onaladver*sementspriortoevent

Local Media

Communication Plan

• Poten*alSBCSkier&SnowboardCanadaMagazineads(Tobeconfirmed)

• PressReleasessubmiTedtolocalpublica*onsnearresortloca*onaswellasthemassandspecializedmedias

Print Media

Communication Plan

• NewsleTersviaResort,distributorandshope‐maillists• SocialMediaPromo*onsviaFacebookandTwiTer• Promo*onalvideosviaVimeo,Youtube,Push.caandKatalinnova*ons.com• Coresiteexposurethroughads/bannersonPush.ca,Snowboardcanada.com,etc.• Blogandvideocastupdatesofhighlightsduringtour• MutuallinksbetweenallassociatedsitesandKatalinnova*ons.com

Digital Media

OnMay1stthrough3rdKatalInnova*onsopenedtothepublicforthefirst*meeveratLakeLouiseSkiArea.Withalmost400riderssigningupoverthecourseofthreedaysitwasanoverwhelmingsuccess.Withpar*cipantsrangingfrom8allthewayto48yearsoldandskilllevelsfrombeginnerallthewaytoprotherewasnoshortageofexcitementaseveryonetriedthatdreamtrick.TheeventitselfwasahugsuccesswiththeperfectjumpsthankstotheLakeLouisegroomers,awesomesupportfromtheLakeLouiseevents,opera*onsandmarke*ngteam.PleaserefertotheleTerofreferencefromDavidSchebek,theDirectorofMountainOpera*onsatLakeLouiseSkiAreatogetanideaofhowallpar*esbenefitedfromthisevent.

Event Experience

We aim to pleaseAnd we usually succeed

Letter of reference from:

David Schebek Director of Mountain Operations Lake Louise Ski Area

Sponsorship proposal

Non-Endemic Sponsor

$75,000

Branding

• PrioritychoiceplacementforbannersinLPZone/PrimaryLogoprintedontheLPTopSheet;• Katalmediacomingfromeventswillbebranded(YourBrand)andbeviewableonnotonlytheKatalwebsitebutalso(YourBrand)(exclusivityop*onsarealsopossible).• Exclusivedistribu*oncustom(YourBrand)bandanas(recommendedfortheLP)forridersandpublicpar*cipants;• (YourBrand)specificlargeareaateachstop(opportuni*esfortent,mini‐ramp,mul*medialounge,etc.)• Producthandouts;

Media

• Incorporatedintostrategiconlinemedia;• Personalmediaexperiencesforthepubliccouldbecreatedandpostedon(YourBrand)(ex.imagegalleries,etc.);• TourBlog:Photos&On‐goingUpdatesfromtheKatalCrew;• TrickTipBlog,FirstEverTrickClips/Sequencesamongstotheropportuni*estoexplore;• Exclusiveonlinevideocontentsuchasweeklywebcastvideos(4–6total)ofexclusiveLandingPadeventhighlights;including(YourBrand)exposurethroughassociatedac*vityateachresort;

Exclusive, 1 only

Industry Sponsor

$30,000

Branding

• PrioritychoiceplacementforbannersinLPZone/PrimaryLogoprintedontheLPTopSheet;• Katalmediacomingfromeventswillbebranded(YourBrand)andbeviewableonnotonlytheKatalwebsitebutalso(YourBrand)(exclusivityop*onsarealsopossible).• Exclusivedistribu*oncustom(YourBrand)bandanas(recommendedfortheLP)forridersandpublicpar*cipants;• (YourBrand)specificlargeareaateachstop(opportuni*esfortent,mini‐ramp,mul*medialounge,etc.)• Producthandouts;

Media

• Incorporatedintostrategiconlinemedia;• Personalmediaexperiencesforthepubliccouldbecreatedandpostedon(YourBrand)(ex.imagegalleries,etc.);• TourBlog:Photos&On‐goingUpdatesfromtheKatalCrew;• TrickTipBlog,FirstEverTrickClips/Sequencesamongstotheropportuni*estoexplore;• ExclusiveonlinevideocontentsuchasweeklywebcastvideosofexclusiveLandingPadeventhighlights;including(YourBrand)exposurethroughassociatedac*vityateachresort;

Exclusive, 1 only

Gold Sponsors

$15,000

Branding

• PrioritychoiceplacementforbannersinLPZone;• Katalmediacomingfromeventswillbebranded(YourBrand)andbeviewableonnotonlytheKatalwebsitebutalso(YourBrand);• (YourBrand)mediumsizedareaateachstop(zonefortent,etc.)• Producthandouts–tees,s*ckers,etc.;

Media

• Incorporatedintostrategiconlinemedia;• TourBlog:Photos&On‐goingUpdatesfromtheKatalCrew;• Exclusiveonlinevideocontentsuchaswebcastvideos(2total)coveringLandingPadeventhighlights.

Non Exclusive, 3 total

SkiingmagazineDiscoveryChannelBiglines.comTimesColunistESPNOnlineCTVScienceDailyTransworldBusinessPush.ca

Join us on mountians, pages, and screens around the world

KatalInnova*onsInc.wouldliketothankyouforconsideringtheopportunitytocollaborateduring the Winter 2009/10 Season. We believe with our par*es’ aligned visions ofprogression,athle*cismandbranddevelopmentcanformulateastrongpartnershipbetweenyourcompanyandKatal.

StephenSlen AaronCoret