the key to your successful real estate transaction presents
TRANSCRIPT
The Key to Your Successful
Real Estate Transaction
PRESENTS
The Objective?Get Your Home SOLD!!!
At a price that meets your financial goals
In the timeline you desire
With the maximum convenience to you and your family
Together, here is howwe can accomplish
your goals...
Internationally Founded in Austin, Texas in 1983
We have over 600 offices in 47 states and in Canada and 70,000+ real estate consultants
Locally Locally owned and operated Established December 1994
7 locations with over 500 sales associates
About Keller Williams® Realty
Our Office Locations Are:
May I Introduce Myself?Carolyn D Thompson, ABR
In the Real Estate Community: Real Estate Associate and REALTOR since 1998Licensed Broker since 2005Accredited Buyer Representative (ABR)REALTOR MemberCertified Post License Real Estate InstructorCertified Continuing Education Real Estate InstructorHUD Specialist and InstructorLeadershipOAR Graduate in 2008OAR Public Relations Committee Co-ChairOAR Associations Committee MemberGTAR Education Committee Member
Within Keller Williams Realty:•Multi-Million Dollar Producer•Instructor, Trainer, and Coach for KW Associates•Associate Leadership Council Member for over 8 yrs•Created and Designed Proposal for SS Office•Excel Award Winner•Charles Barnes Inspirational Award Winner
Personal Life:Married High School Sweetheart, Will in 19942 Wonderful Kids - Caley & Nicholas3rd Generation Sand Springs SanditePresident of the Sand Springs Softball AssociationLeadership Sand Springs Graduate
What My Clients Say About Me:
-Mary WallbankYou exceeded all our expectations when you represented us and were very professional.
-Beverly Clark-DearmanYou go above and beyond the call of duty for your clients!
-Steve DotoloYour job is like a conductor of an orchestra, you make sure that everything comes together and just the right time.
-Carolyn GreenWhen we found the house we wanted to buy, Carolyn worked day and night to make it happen. ... We could not have done it without her.
Our Strategic Marketing Plan:
Media Marketing The Tulsa World of Homes Homes and Land Magazine The Homes Real Estate Guide Go Scout Homes — Cable TV
Specialized Marketing Brochures & Flyers
Personalized Property Flyers New Home on Market Cards Promotion to Personal Networks
Customized Open Houses Neighborhood Open House Invitations Brokers Open Virtual Tours
Highly Recognized Yard Sign
“Painting the town RED is our goal.”
SOLD
Additional Marketing Strategies
Residential Service Agreements Pre-inspection of Property Condition Pre-inspection of Condition of Title Staging Consultation
Massive Internet Marketingwww.kw.com www.realtor.comwww.tulsarealtors.com
Service Beyond the Marketing
Communication
Contract Presentation & Negotiation
Estimate of Your Net Proceeds
Follow Through
The Closing Process
Focusing On Results
LOCATIONCOMPETITION
TIMING
CONDITIONTERMSPRICE
SOLD!
Pricing Misconceptions
It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
Buyers & Sellers Determine ValueThe value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.
WHATYOU PAID
WHATANOTHER
AGENTSAYS
WHATYOU NEED
WHATYOU
WANT
COSTTO REBUILD
TODAY
WHATYOUR
NEIGHBORSAYS
+15%
+10%
Market Value
-10%
-15%
10%
30%
60%
75%
90%
PERCENTAGE OF BUYERS
ASKING PRICE
IMPORTANCE OF INTELLIGENT PRICING
Pricing Factors
WEEKS ON MARKET
ACTIVITY
1 2 3 4 5 6 7 8
Selling Price vs. Timing
• Current Listings
• Recent Sales
• Expired Listings
Market Analysis