informatica presents: 10 best practices for successful mdm implementations from mdm experts

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“Top 10” Best Practices for Successful MDM Implementations

from MDM Experts

11-Oct-2012

Presented by:

Speakers

Aaron Zornes

Chief Research Officer The MDM Institute

Ravi Shankar

Vice President MDM Product Marketing

“Top 10” Best Practices

1. Support Multiple Business Data Domains

2. Automatically Generate Web Services, UI

3. Start Small & Scale

4. Create Best Version of Truth

5. Support Reference Data Management

6. Integrate Flexible Master Data Governance

7. Plan Multiple Deployment Modes

8. Integrate Social Data

9. Enable Mobile MDM

10.Leverage Big Data MDM

The MDM Institute www.The-MDM-Institute.com

1. Support Multiple Business Data Domains


Through 2012, corporate MDM platform evaluation teams will assume (and insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types

By 2015, all operational CDI hub vendors will add "PIM light" capabilities, and all PIM vendors will add B2C PARTY entity

MDM MILESTONE

1. Support Multiple Business Data Domains With a Flexible Data Model


Through 2012, corporate MDM platform evaluation teams will assume (and insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types

By 2015, all operational CDI hub vendors will add "PIM light" capabilities, and all PIM vendors will add B2C PARTY entity

MDM MILESTONE

Customer Data (April 2007)

Affiliation Data (December 2007)

Product Data (Med Devices) (January 2008)

List Prices and Sales Alignment Data

(Med Devices) (July 2008)

Flexible Multidomain Data Model Allows You To:

•Adapt to your business requirements and data model

•Does not force you to adapt to fixed, vendor-defined data model

Adapts to

Your

DATA

6

Poll Question #1: Please respond now!

For your current MDM project, are you planning to

master one data domain or many?

• One

• Two

• Three or more

• Don’t know yet

2. Automatically Generate Web Services and UI Elements

Generate granular web services automatically and create higher-level composite services for rapid integration

Generate UI elements automatically from data model definitions

Reuse business rules across unified MDM, data integration and data quality on a single platform


2. Automatically Generate Web Services and UI Elements

Generate granular web services automatically and create higher-level composite services for rapid integration

Generate UI elements automatically from data model definitions

Reuse business rules across unified MDM, data integration and data quality on a single platform


Automatically Generated Services and User Interface:

•Delivers value in weeks in every phase of your project

•Does not delay your project to years and risk cancellation

Adapts to

Your

PROJECT

Data Model

Customer Organization

Product

Services User Interface

3. Start Small and Scale

Extend the data model to include any other data domains and solutions

Regenerate services

Configure workflow to adapt to increased data governance scope

Better interoperability with existing architecture


3. Start Small and Scale with a Platform Approach to MDM

Extend the data model to include any other data domains and solutions

Regenerate services

Configure workflow to adapt to increased data governance scope

Better interoperability with existing architecture


Using same platform to scale to other business problems:

•Leverages your existing investments as business needs evolve

•Does not increase your TCO by requiring additional MDM apps

Adapts to

Your

BUSINESS

1

2

3

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Poll Question #2: Please respond now!

Is it important for you to be able to use your own

data models or industry-specific data models?

• Use my own data model

• Use industry-specific data model

• Use a combination of the two

• Not sure yet

4. Create Best Version of Truth

Consolidate duplicate data into best version of the truth (BVT)

MDM vendors will make available multiple BVT to support the needs of different business users – marketing, sales, finance, etc.

Through 2012, registry-style MDM solutions will find favor in industries where data is legally or physically too difficult to consolidate into physical hub -- esp. government, US healthcare)


MDM MILESTONE

4. Create Best Version of Truth With Cell-Level Merge

Consolidate duplicate data into best version of the truth (BVT)

MDM vendors will make available multiple BVT to support the needs of different business users – marketing, sales, finance, etc.

Through 2012, registry-style MDM solutions will find favor in industries where data is legally or physically too difficult to consolidate into physical hub -- esp. government, US healthcare)


MDM MILESTONE

Master Record

Liquid Assets

$190,157

$190,157

$383,522

Equity

$3,342

$3,342

$40,666

Public

Y

Y

Y

Credit Rating

AAA-

AA-

AAA

Domicil

e

France

USA

USA

Party Name

IXIS Corporate & Investment

Bank

UnionBanCal

General Electric Company

As of Date

1/31/2006

3/27/2006

4/15/2006

ADDR1

Elm and Carlton Streets

123 Main Street

57, rue du Foubourg

CITY

Minneapolis

New Haven

Paris

ADDR5

50423

14263

75003

ADDR4

MN

CT

Name_Full

Union Bank of California

General Electric Company

IXIS Corporate & Investment Bank

SWIFT #

308-03-8500

005-10-4640

917-13-8500 CRM

Total Assets

$207,059

$207,059

$481,741

COUNTRY

USA

USA

France

Industr

y

6021

6021

3511

5. Ensure MDM Supports Your Reference Data Needs

During 2012-13, reference data will emerge as a key entry point for enterprises & in turn influence choice of MDM for Customer, Product & other domains

Concurrently, every MDM vendor will rush to market RDM solutions to apply MDM approach for centralized governance, stewardship & control

By 2013-14, large enterprises will also mandate that Reference Data be part of MDM platform native entities


MDM MILESTONE

MDM MILESTONE

5. Ensure MDM Supports Your Reference Data Needs

During 2012-13, reference data will emerge as a key entry point for enterprises & in turn influence choice of MDM for Customer, Product & other domains

Concurrently, every MDM vendor will rush to market RDM solutions to apply MDM approach for centralized governance, stewardship & control

By 2013-14, large enterprises will also mandate that Reference Data be part of MDM platform native entities


Nonprofit healthcare provider uses multidomain master data management (MDM) to create single source of ICD-10 master data, streamline reimbursements, and maximize return on data.


Through 2012, most enterprises will struggle with enterprise MDG as they initially focus on customer, vendor, or product; integrated MDG that includes E2E data lifecycle will be mandated as 1st phase deliverable

By 2014-15, vendor MDM solutions will finally move from “passive-aggressive MDG” mode to “proactive MDG”


MDM MILESTONE


Through 2012, most enterprises will struggle with enterprise MDG as they initially focus on customer, vendor, or product; integrated MDG that includes E2E data lifecycle will be mandated as 1st phase deliverable

By 2014-15, vendor MDM solutions will finally move from “passive-aggressive MDG” mode to “proactive MDG”


MDM MILESTONE

Customer

and

Affiliation

Master Data

Order Entry

Data

Steward

(Data Owner) System of

Record Contracting

Informatica

MDM

7. Plan to Deploy Multiple Modes – On-premise, Cloud, Hybrid

During 2012, cloud-enabled MDM will attract small- & mid-sized businesses as a means to engage in MDM

Through 2013-14, cloud-integrated apps arrive via SFDC, however, enterprises will wrestle with data integration issues between on-premise & cloud

By 2014-15, cloud-innate services for DQ & MDG will be more prevalent; however, Enterprise MDM will remain “on premise” with increasing integration to public Cloud applications


MDM MILESTONE

7. Plan to Deploy Multiple Modes – On-premise, Cloud, Hybrid


MDM MILESTONE

During 2012, cloud-enabled MDM will attract small- & mid-sized businesses as a means to engage in MDM

Through 2013-14, cloud-integrated apps arrive via SFDC, however, enterprises will wrestle with data integration issues between on-premise & cloud

By 2014-15, cloud-innate services for DQ & MDG will be more prevalent; however, Enterprise MDM will remain “on premise” with increasing integration to public Cloud applications

On premise Cloud

Hybrid

On-premise MDM • For multidomain, any source, any target, operational and analytical use cases

MDM as a Service – Cloud MDM • For Salesforce.com

Hybrid MDM – On-premise / Cloud • Support cross-enterprise, cross-instance business processes

8. Plan to integrate Social Data

MDM maintaining the master customer profile data will be key integration point btwn Social CRM & big data analytics

During 2012, businesses will evaluate integration of social data for sales, marketing, and support processes; use MDM for identity resolution

Through 2013-14, MDM, data integration enabling social data arrive via Facebook apps, Twitter, etc.; Enterprises will begin integrating social data with on-premise CRM, SFDC


MDM MILESTONE

8. Plan to integrate Social Data to Gain Complete Customer View

MDM maintaining the master customer profile data will be key integration point btwn Social CRM & big data analytics

During 2012, businesses will evaluate integration of social data for sales, marketing, and support processes; use MDM for identity resolution

Through 2013-14, MDM, data integration enabling social data arrive via Facebook apps, Twitter, etc.; Enterprises will begin integrating social data with on-premise CRM, SFDC


MDM MILESTONE MDM MILESTONE

Deeper understanding of customer likes and dislikes

View social graph; understand network of influence

Track social interactions about product and company

9. Enable Mobile MDM for the Sales Force

During 2012-13, Businesses are arming business users with mobile devices for increased productivity and mobility; Business users access master data “on the go”, where ever they are

By 2013-14, Mobile MDM needs to support location-based services and available on iOS and Android devices


9. Enable Mobile MDM for the Sales Force With Mobile MDM App

During 2012-13, Businesses are arming business users with mobile devices for increased productivity and mobility; Business users access master data “on the go”, where ever they are

By 2013-14, Mobile MDM needs to support location-based services and available on iOS and Android devices


Enable the Mobile workforce • See location-based view of the customer • View customer Transaction and Social

Data

10. Leverage Big Data for Very Large Data Sets

During 2012, performance of all major aspects of base MDM functionality will benefit from performance-enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates

Through 2013, big data will repatriate itself into the MDM fabric via registry overlays as yet another source

By 2014-15, very large enterprises (fin svcs, gov’t) will be looking for real-time MDM flows & scaling of MDM solutions via the elasticity of Cloud-based solutions, in-memory cache databases, i.e., the next-generation of ETL/MDM


MDM MILESTONE

10. Leverage Big Data for Very Large Data Sets

During 2012, performance of all major aspects of base MDM functionality will benefit from performance-enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates

Through 2013, big data will repatriate itself into the MDM fabric via registry overlays as yet another source

By 2014-15, very large enterprises (fin svcs, gov’t) will be looking for real-time MDM flows & scaling of MDM solutions via the elasticity of Cloud-based solutions, in-memory cache databases, i.e., the next-generation of ETL/MDM


MDM MILESTONE

Velocity

R

eco

rds

Credit

Bureau

Search Engine

Company

Intelligence

Agency 2 Billion

• Leverage Hadoop (or similar) infrastructure to solve entity resolution in Big Data

• Large batch deduplication

• Social Media analysis

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Next Steps

Download Demo Ask Questions

Flexible Business-Model Driven MDM

Informatica MDM LinkedIn Group

Aaron Zornes Founder & Chief Research Officer

The MDM Institute

www.the-MDM-Institute.com [email protected]

@azornes

Ravi Shankar VP, MDM Product Marketing

Informatica

www.informatica.com\mdm [email protected]

@Ravi_Shankar_

http://vip.informatica.com/content/Downloads?docid=4179NA&lsc=NA-Ongoing-2012Q2-JG-MDM-Flexible_MDM_Flash_Demo_www



http://www.informatica.com/videos/demos/1824_application_optimization_transform

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MDM & Data Governance Summit Conferences

MDM & Data Governance Summit New York Marriott Marquis NYC Times Square ▪ October 14-16

MDM & Data Governance Summit Americas

Marriott Marquis NYC Times Square ▪ October 14-16

MDM & Data Governance Summit Singapore

Marina Bay Sands Resort ▪ December 4-5

MDM & Data Governance Summit Shanghai

Shanghai International Convention Center ▪ March 2013

MDM & Data Governance Summit Europe

Radisson BLU – London ▪ April 15-17-15, 2013

MDM & Data Governance Summit Asia-Pacific

Four Points Darling Harbour– Sydney ▪ May 20-21, 2013

MDM & Data Governance Tokyo

Belle Salle Kanda– Tokyo ▪ June 14, 2013

MDM & Data Governance Summit San Francisco

Hyatt Embarcadero – San Francisco ▪ June 2013

MDM & Data Governance Summit Canada

The Carlu – Toronto ▪ June 27-28

“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”

informatica presents: 10 best practices for successful mdm implementations from mdm experts

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