the itouch kd by apple
DESCRIPTION
The iTouch kd By Apple. Julia Unverfehrt , Jenna Olson, & Ryan DeBolt. What it does: Touch screen game system Drawing Baseball and Soccer Virtual Pets Building blocks Additional games for purchase Decals to decorate available for purchase as well Connect and play - PowerPoint PPT PresentationTRANSCRIPT
TheiTouch kd
By Apple
Julia Unverfehrt, Jenna Olson, & Ryan DeBolt
What it does:Touch screen game systemDrawingBaseball and SoccerVirtual PetsBuilding blocks
Additional games for purchaseDecals to decorate available for purchase as wellConnect and play with your friends Durable rubber coating
Comes in 6 vivid
Colors
Play Games with
Your Friends
Product Objectives Build a toy for the new generation
Increase Apple revenueiPod Classic market stagnating
Create younger customer loyalty
Primary Target Market Age: 7-12 years old
Occupation: Elementary student Income: Parental income of $60,000+Ethnicity: AnyGender: BothHouseSuburbsCreative, likes hands on activitiesElectronic savvy
Secondary Target Market Age: 30-45
Occupation: White collar worker
Income: $60,000+Ethnicity: AnyGender: BothHouseSuburbsLikes to spoil kids, willing to
splurge on “investment toys”Apple userPromotes educational toys
Price & PlacementRetails for $99.00
Less than direct competition: Nintendo DS
& PSPSold at:
Apple StoresBest BuyGamestopOther electronic device
retailers
Advertising:Television commercial on:Cartoon NetworkNickelodeon
During “Children’s Primetime”2:30pm-4:00
Apple HomepageiTunes store banner
Is your coloring a
drag?
“Then get iTouch kd, where you can draw a whole new way!”
Introducing the iTouch kd, a touch screen game with all your favorite activities. Available in 6 bright colors!
Did your brother kick over your tower?
“Get the iTouch kd, and shake it to make your tower fall”
Is it raining
outside?
“Then get iTouch kd, where you can play soccer rain or shine!”
Did you forget to feed the
dog?
“Then bring your dog with you, on the iTouch kd!”
Internet Marketing:Banner on the Apple homepage
Alert the current Apple customer
Starting the Mac genius young.Introducing the iTouch kd. 5gb starting at only $99.
Starting the Mac genius young.Introducing the iTouch kd. 5gb starting at only $99.
iTunes Store:Banner on the iTunes homepageAlert the current Apple customer
Starting the Mac genius young.Introducing the iTouch kd. 5gb starting at only $99.
Starting the Mac genius young.Introducing the iTouch kd. 5gb starting at only $99.
Benefits to Customers Modern Electronic Toy
Games without the cost
Creative outlet for kids
Better price than competition
Dependability and service of Apple
Benefits to AppleAdds a kid oriented product
Creates younger brand loyalty-iTouch kd iPod Touch iPhone
Increase Apple revenue
Any Questions?