the internet is not enough: marketing basics you may be missing
TRANSCRIPT
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Marketing Basics You May Be Missing
part 1
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Jen Piccotti
Lia Nichole Smith
onsite insitesLIVE!
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@SatisFactsJen@SatisFactsLia
#insiteslive
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THE FACTS
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91%INFLUENCED BY WORD OF
MOUTHWord of Mouth Marketing Study, 2015
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84%TAKE ACTION BASED
ON RECOMMENDATIONS
Word of Mouth Marketing Study, 2015
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64%WOM MARKETING
IS MORE EFFECTIVE
Word of Mouth Marketing Study, 2015
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It comes down to who they TRUST
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74.4% FRIENDSFAMILYCO-WORKERS
SatisFacts - Today’s Online Renter Study, 2015
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11.8% ADS
SatisFacts - Today’s Online Renter Study, 2015
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7.1% COMMUNITY’S SOCIAL MEDIA PAGES
SatisFacts - Today’s Online Renter Study, 2015
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#insiteslive
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Maybe it’s time to re-think
MARKETING
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GIVE RESIDENTS SOMETHING GOOD
TO TALK ABOUT
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#insiteslive
LET THEM DO THE MARKETING
FOR YOU
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MARKETING STRATEGIES FOR RESIDENTS
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#insiteslive
MAKE THEM FAMOUS
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ACTION ITEMS• Resident spotlight in
your newsletter• Classes conducted by
residents or their friends
• Tip/Recipe of the month
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GIVE THEM A STORY
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ACTION ITEMS• “Hey, BTW” added to
notices• Surprises at events• Insider info on deals in
the area
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LET THEM WIN
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ACTION ITEMS• Resident’s Choice• Events• Activities• Movies• Landscaping Colors
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MAKE THEM LAUGH
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ACTION ITEMS• Sandwich board• Amusing quote• Fun fact of the day• Humorous take on
resident notices
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ASK THEM TO HELP
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ACTION ITEMS• Resident advisory
panel• Community team for
charity events• Plus one to resident
activities
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KEY TAKE-A-WAYS #insiteslive
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TRADITIONAL=RESEARCH
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UNTAPPED RESOURCE
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ONSITE EXPERIENCE
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THANK YOU FOR
ATTENDING!#insiteslive