the inescapable digital transformation
DESCRIPTION
This is a presentation I gave at the Innovation Napoleon forum in January 2013, along with Brian Solis from the Altimeter GroupTRANSCRIPT
LinkedIn Confidential ©2013 All Rights Reserved
The Inescapable Digital Transformation
LinkedIn Confidential ©2013 All Rights Reserved
2006 2010 2011
LinkedIn Confidential ©2013 All Rights Reserved
“The future belongs to networkers” Reid Hoffman
inmaps.linkedinlabs.com
The Future of Work
Data is the big idea
The Profile to the World
4MFRANCE
The value we bring to our members
Identity. Insights. Everywhere.
IdentityConnect, find, and be found
The professional profile of record
5B+ Search QueriesYearly
Insights
1M+ Publishers
InsightsIntroducing LinkedIn Today
Like (12,000) • Comment (5,027) • Share
282,375 followers1,231,720 followers
InsightsInfluencers
150 Influencers
Bringing LinkedIn to the mobile experience
25% LinkedIn Member Visits
Mobile Applications
The Couch Effect
iPad
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What will this mean for businesses?
Social is changing the way companies
Hire. Market. Sell.
Hire
19
20
1 2 3 4
5 6 7 8
9 10
Top 40 Global Talent Brands
The Walt Disney CompanyNikeSalesforceTwitterShellNestle S.A.The Boston Consulting GroupOgilvy & MatherExpediaAccenture
11.12.13.14.15.16.17.18.19.20.
PfizerJohnson & JohnsonL’OréalAdidas GroupAmazonBain and CompanyRocheDiageoBurberryChevron
21.22.23.24.25.26.27.28.29.30.
RazorfishBPStarbucksWarner Bros. Entertainment Group of CompaniesElectronic ArtsSamsung ElectronicsHewlett PackardTotal E&PNetflixRed Bull
31.32.33.34.35.36.37.38.39.40.
*LinkedIn excluded from rankings
Market
Mindsetmatters
“Personal networking is for old school buddies…good
old memories…parties.”
Personal networks are about reminiscing and having fun
“Professionally when I network, it’s for information
to do my job better.”
Professional networks are purposeful and aspirational
Emotions on professional
networks are just below the surface
EASCI needs
to clean up small
words even more
Connect with professionalsthrough emotions
Sell
Unexploited asset
0.1%
Science
vs.
999xExploited asset
And next...?
LinkedIn Confidential ©2013 All Rights Reserved
"Our ultimate dream is to develop the world’s first
economic graph"Jeff Weiner
In 2013?
Laurence Bret@lbret
fr.linkedin.com/id/laurencebret
Questions?