turkcell digital transformation journey · turkcell digital transformation journey emre erdem tm...
TRANSCRIPT
Turkcell Digital Transformation JourneyEmre Erdem
TM Forum Digital Transformation ME 2020
Our Digital Transformation Journey
DIGITAL SOLUTIONPROVIDER
B e f o r e
2 0 1 5
MOBILE TELECOMOPERATOR
DIGITALINTEGRATOR
LIFECELLVENTURES
MOBILE & FIXEDCONVERGENCE
‘’Your Trusted Digital Transformation Partner’’
DIGITALSOLUTIONS
2015 2016 2017 2018 2019
Business Solutions
CORE COMPETENCIES
STRATEGIC FOCUS AREAS
Digital Business Solutions Techfin ServicesDigital Services
Strong Bond With Customers
State-of-the-art Infrastructure
Advanced Analytics & Technology
Strong & Agile Team
Telecom Services
Well-Positioned to Create More Value
DIGITAL COMMUNICATION &
ADVERTISING
MESSAGING & MARKETPLACE
DIGITAL ENTERTAINMENT
SMART PLACES &BUSINESS
APPLICATIONS
PAYMENTPLATFORM
PARTNER NETWORK & TURKCELL SECURE E-COMMERCE INNOVATION
STRATEGIC PARTNERSHIPS
Digital Services Platform
ADVANCED MONITORING &
REAL TIME ACTION
Differentiation with Unique Skills
Telco-OTT Power
App2NW/NW2App2nd NumberVirtual NumberMulticloud –Interconnected Communication
Quality of ServiceDedicated BandwithOTT BoxBuild-in CDN
Top-Notch Features
Multilingual Instant MessagingGroup Video CallDisappearing Message
LyricsMusic VideoLive BroadcastingRecommendation
Timeshift & Cloud RecordingRegional CMS
Managing Integrated Experiences
Yaani powers keyword search in Dergilik
Yaani
Recommends fizyPaycell enables chat-like money transfer in BiP
Lifebox: A social media recommendation tool
Do your weekly tasks and get
your gift immediately!
Fizy Week
2 different days
Listen 10 songsdaily
TV Week
2 different days
Watch TV for 10 minutes daily
Dergilik Week
2 different days
Read / download 5 magazines daily
Paycell Week
Spend 25TLWith paycell card
Gift2GB
(Valid for 48 hours)
Gift2GB
(Valid for 48 hours)
Gift2GB
(Valid for 48 hours)
Gift15GB
(Valid for 48 hours)
29 April. - 5 May 6-12 May 13-19 May 27 May- 2 June
BiP Discovery Channel: #senyapdiye #youdoit
Powered by
Dergilik
Download at least 5
magazines
(in 1 month)
TV+
Watch at least 25 min. TV, 5
min. in 5 different days
(in 1 month)
fizy
Listen at least 5 songs
(in 1 month)
Targeting Turkcell Platinum Tariffs
Do your tasks to collect coffee beans
Track your coffee status from Platinum App
Get your coffee when your mug is full
Turkcell Platinum Tariff: Digital Services Gamification
Powered by
Smile as musch as you can ☺
Take a photo
Digital Operator app will catch you smile
More Food for pets in streets
Using AI Capabilities
Easyintegration
With API
social responsibility
project
«Spread Your Smile» Campaign
ARTIFICAL INTELLIGENCE & MACHIENE LEARNING
Advanced Analytics & Technology
Image Processing
Voice Assistants & Chatbots Text/Speech AnalyticsRecommendation Engines
Real Time Monitoring & Real Time Action
E-Mobility
TURKEY
Done Deal
Negotiation
Global Expansion
