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· JOEL HUBER and KLAUS ZWERINA* Choice designs traditionally have been built under loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentssitereader031viewer20220304075a8660717f8b9ac96a8d0d50html5thumbnails2jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=3Page 3button div class=ts-imageimg data-url=the-importance-of-utility-balance-in-efficient-choice-jch8biopapershuber-zwerinahtmlpage=3 data-page=3 class=ts-thumb lazyload alt=Page 3: The importance of utility balance in efficient choice designsjch8bioPapersHuber Zwerina 1996 · JOEL HUBER and KLAUS ZWERINA* Choice designs traditionally have been built under loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentssitereader031viewer20220304075a8660717f8b9ac96a8d0d50html5thumbnails3jpg 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designsjch8bioPapersHuber Zwerina 1996 · JOEL HUBER and KLAUS ZWERINA* Choice designs traditionally have been built under loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentssitereader031viewer20220304075a8660717f8b9ac96a8d0d50html5thumbnails5jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=6Page 6button div class=ts-imageimg data-url=the-importance-of-utility-balance-in-efficient-choice-jch8biopapershuber-zwerinahtmlpage=6 data-page=6 class=ts-thumb lazyload alt=Page 6: The importance of utility balance in efficient choice designsjch8bioPapersHuber Zwerina 1996 · JOEL HUBER and KLAUS ZWERINA* Choice designs traditionally have been built under loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC 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