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The Importance of Asking and Identifying The “Why” of Your Results

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Jeff Allen• President• @JeffAllenUT

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For This Session…

• Root Cause Analysis

• Case Studies: Know Your Client

• Case Studies: Know Your Client’s Customers

• Case Studies: Know Your Processes

• Case Studies: Know What’s Happening

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Welcome

Root Cause

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Can’t do nothin’

‘bout the Grammy’s.

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5 Why’s

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Fishbone Diagram

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Welcome

Case Studies

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Know Your Client

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Know Your Client’s Customers

• When do they buy?

• What’s their consideration time?

• Do they have a clear journey?

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Know Your Processes

• Why have CPC’s spiked?

• Why would increasing competition cause it to spike?

• Why is there so much head room?

• Let’s put a process in place to cap bid adjustments at x% higher than actual CPC.

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Know What’s Happening

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Thanks for joining us!

Jeff Allen | @JeffAllenUT#ppcherolive