module 2 stakeholder analysis. what’s in module 2 why do stakeholder analysis ? identifying the...
TRANSCRIPT
Module 2Stakeholder analysis
What’s in Module 2
Why do stakeholder analysis ?
Identifying the stakeholders
Assessing stakeholders importance and influence
Working session
Why do stakeholder analysis?
What are the project aims?
Why conducting SP – what are the objectives in informing/ involving people?
At what level will people be able to participate?
What contributions are expected from stakeholders?
First, define the background
Why do a stakeholder analysis?
Time to write down a few ideas…
• Identify which individuals and organisations will be affected;
• Identify which will be able to influence the issues;
• Identify who will need their capacity built in order to participate;
• Identify stakeholder priorities;
• Identify information and expertise held by stakeholders;
• Detect possible risks and conflicts between stakeholder groups;
• Uncover positive relationships between stakeholder groups;
• Assess appropriate forms of participation for the different stakeholder groups;
• Find ways of harnessing the support of those in favour, while managing the risks posed by those against it;
• Identify ways to improve the initiative and reduce negative impacts on vulnerable and disadvantaged groups.
Why stakeholder analysis
But who gets to choose who is a stakeholder and who not ?!
Stakeholder analysis should be done by a team, not an individual
Key to be clear about the issues at stake and problem boundaries
1. Identify the main purpose of the analysis
2. Identify the stakeholders
3. Assess stakeholder influence and importance
How to go about it?
Source: ELI
Identifying the stakeholders
Who are the stakeholders?
Write down key criteria you need to keep in mind when identifying stakeholders…
Those whose interests are affected by or potentially affected by the problems and solutions being addressed within the defined context;
Those whose activities affect or potentially affect the resources and institutions being addressed;
Those who influence management and implementation related to the issues at stake;
Those who possess information, expertise, or other relevant resources; and
Those who have an interest in the broader developments related to the issues at stake.
Stakeholders are...
Source: ELI
key individuals from the target populations
local leaders
non-governmental organisations (NGOs)
community-based organisations (CBOs)
government staff from various agencies
local administration
local consultants
local businesses
educational/research institutes
Examples
Compile existing information (e.g. other projects, socio-economic studies)
Use techniques such as interviews, focus groups, workshops and questionnaires
Cross check the list by asking key people to look critically at the initial list of stakeholders
Sources of information
• Social profiles or probes as a starting point.
• Brainstorming sessions, interviews with key informants or focus groups.
• Established lists and databases, held by consultancies, authorities or research institutions.
• Public announcements, advertisements and notices to encourage stakeholders to engage in the process (self identification).
• Network or chain referral systems according to which key stakeholders are asked to assist in identifying other stakeholders.
Means of identifying stakeholders
Source: DEAT
What do you need to know about them?
List key characteristics that are useful to know about the stakeholders. Remember the purpose of the analysis.
Basic stakeholder characteristics, such as social, cultural, religious, and group affiliation
Their priorities in relation to the issues at stake
The relative importance and power of stakeholder groups
Patterns of interaction and relationships among stakeholders and the actual and potential conflicts of interest
Stakeholder resources (e.g. financial resources, forms of expertise, local or indigenous knowledge, staff from NGOs who can assist in putting together workshops, or use of community time for monitoring and evaluation)
Knowledge levels about related topics, which will also assist in determining outreach and education needs
You may want to know...
Source: ELI
Stakeholder tables
Source: DFID
Source: ELI
Assessing stakeholder importance and influence
Are some stakeholders more important than others?
What determines the influence they have on the initiative?
List some factors that affect stakeholders’ influence and importance...
Influence
Power to control what decisions are made
Extent to which individuals, groups and institutions can persuade or coerce others into making decisions and taking certain actions
Importance
Refers to those stakeholders whose problems, needs and interests are a priority to the project in question
Assessing stakeholder influence and importance
Special efforts to meet needs and
ensure participation
Closely involved throughout the
project
Not closely involved; information sharing strategies aimed at
“general public”
Not target of project but may hinder it; kept informed and
views acknowledged
imp
ortan
ce
influenceSource: FAO
Low
High
High
Stakeholder matrix
Source: ELI
Stakeholder issue diagram
Source: ELI
The true benefits of
participation can only be
achieved when projects are as
inclusive of diverse interests as
possible; and this requires a
commitment of sufficient time
and resources …
Source: ELI
1. Define SP objectives
2. Draw up a basic stakeholder table
• Who are stakeholders?
• What is their interest in the process?
• What resources can they bring to the process?
3. Draw up importance/influence matrix
4. Are there any broad groups of interest?
5. Are there any possible conflicts of interest?
6. Any risks to consider?
7. What assumptions have we made? What information is missing?
Scenario: working session