Stakeholders

STAKEHOLDERSStakeholder analysis of sum-wear fashion show

Sum-Wear Fashion ShowOutdoor fashion event based in London.

Held in summer 2015

Exhibiting the seasons up and coming fashion

Give a brief outline of the project and lead onto stakeholders2Identifying Stakeholders

What a stakeholder is

We have identified the following stakeholders3Council Dormant stakeholder Possess power to impose their will through coercive, utilitarian or symbolic means, but have little interaction/involvement as they lack legitimacy or urgency.

The local council will need to be informed as the project as is outdoor.

The fashion show will be held outside. This will require the local council t to be informed of the project. They will have the first major decision on this project, whether it can be held in the preferred location. They have power over the decision of the location however have legitimacy or urgency over the project.4Prospective CustomersDiscretionary stakeholder Likely to recipients of corporate philanthropy. No pressure on managers to engage with this group, but they may choose to do so.

Prospective customers may purchase clothing with designs displayed at the fashion show.

Prospective customers have no power or urgency over this project. However they may purchase clothing with designs which have been exhibited in the show, therefore giving them legitimacy in the project. 5Sub ContractorsDemanding stakeholders Those with urgent claims, but no legitimacy or power. Irritants for management, but not worth considering.

Sub contractors will be required to construct features of the fashion show (Gazebo, catwalk etc.)

In order to set up this fashion show, external features must be constructed on time for the guests and models. These can include; catwalk, gazebo ect. Sub contractors have urgency over the project as they want to complete the job as quickly as possible, however they have no legitimacy or power.6Senior Management Dominant stakeholders The group that many theories position as the only stakeholders of an organization or project. Likely to have a formal mechanism in place acknowledging the relationship with the organization or project.

Senior management can make influential decisions which can effect the project.

Senior management of the agencies attending the fashion event. They can make influential decisions on whether they agencies can attend the event. They have power and legitimacy over the project however are in no hurry to complete tasks.

7SuppliersDangerous stakeholder Those with powerful and urgent claims will be coercive and possibly forceful. Note that Mitchell et al. Identify these stakeholders, but don't require them to be acknowledged and thus awarded legitimacy.

Suppliers will be delivering the equipment needed to run the fashion event e.g. lighting, chairs, advertising banners.

The suppliers would be classed as a dangerous stakeholder. They have power which effects the event as they will be delivering the materials needed to run the fashion event. They will need to be urgent in their delivery so the event runs on time and they get paid. There legitimacy in the project is minimal as if they drop out of the project a new supplier can be found to do their job without difficulty.8Models and StaffDependent stakeholders Stakeholders who are dependent on others to carry out their will, because they lack the power to enforce their stake.

The models and staff will be the main employees of the project. They will be an integral part of the projects success.

The models and staff are key stakeholders in the project. They have urgency as they will want the project to run on time as they are the main party involved. They also have legitimacy as without them the fashion show cannot take place. Their power however is limited as they do not have control.9Project ManagerDefinitive stakeholder An expectant stakeholder who gains the relevant missing attribute. Often dominant stakeholders with urgent issue, or dependent groups with powerful legal support.

The project manager is fundamental to the success of the project.

In this project, the project manager has power, legitimacy and urgency. They will make all the major decisions throughout, they have power over changes in the project, have the urgency to be completed and run on time and have legitimacy as they are the most critical part to the projects success or failure.10Other Fashion ShowsNon-stakeholder Non-stakeholders are not involved in any aspect of the project and therefore have no urgency, legitimacy or power.

Other fashion shows have no involvement in this project.

Other fashion shows may have an interest in the outcome of sum-wear, However they have no power, legitimacy or urgency in regards to the project.11Power, Legitimacy and Urgency Model

Dangerous stakeholderDemanding stakeholderDefinitive stakeholderDependent stakeholderNon stakeholder

This is a visual representation of the power, legitimacy and urgency model which illustrates the types of stakeholders. The purpose of this model is to help the project manager in identifying key stakeholders in order to plan the communication approach.12Power Interest GridKeep satisfiedManage closely MonitorKeep informedHigh

Power

LowLow Interest High1.Council2.Prospective Customers3.Sub-Contractors4.Senior management5.Suppliers6.Models and staff7.Project manager8.Other fashion shows12345678

This is a power interest grid with the stakeholders identified for this project. This power interest grid is used to understand more about the stakeholders of this project and what level of power/interest they have, and how they should be managed.13Stakeholder managementIn order to manage stakeholders we will:Set Goals and ObjectivesAgree DeliverablesCommunicate Information

In order to manage stakeholders there are three main actions to follow. Firstly, goals and objectives need to be set involving the stakeholders, they may not always be keen on this however early engagement in key to project success. Clear deliverables also need to be defined as they are vital in achieving the project goals and objectives. Finally, there must be clear, regular communication between the stakeholders and project team with key involvement i.e. progress reports as these are a useful tool to remain on track.14Communication MethodsHow will we communicate with our stakeholders?

We will communicate with our stakeholders through various methods dependent on the type of stakeholder we are dealing with. This can be through official channels such as ordering equipment for the show or unofficial channels such as project updates to the senior management. In addition we must respond to stakeholders questions or needs with relative responses such as feedback or suggestions, these responses must be in a timely fashion to prevent the project becoming delayed.

Progress reports are also impeditive to the project success. These reports give a useful record which can be distributed to each of the relevant stakeholders to keep them informed and engaged. Managing the expectation of these stakeholders is very important to the project therefore clear communication is necessary.15SummaryIdentified stakeholdersUnderstood stakeholdersCategorized and included relative models.Described communication methods.

To summarise, this presentation has identified stakeholders and understood their role within the project, including the power, legitimacy and urgency model and mapped them onto a power interest grid. Communication methods have also been outlined in this presentation, showing how different stakeholders will communicate via different channels, how this should be managed and how to respond to these stakeholders.

Thank you for watching this stakeholder analysis of Sum-Wear Fashion show.

16References Power urgency legitimacy modelhttp://www.stakeholdermap.com/stakeholder-analysis/stakeholder-salience.html Managing stakeholders http://www.projectsmart.co.uk/what-is-stakeholder-management.php Identifying/analyzing stakeholdershttp://ctb.ku.edu/en/table-of-contents/participation/encouraging-involvement/identify-stakeholders/main

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