The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life

IT ProfessionalsDeanna Johnston: BelkinHeather Peterson: BelkinTom Bridges: QualcommDavid Colby: salesforce.com

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Deanna JohnstonCIO, Belkin

Heather Peterson

App Engineer, Belkin

•Industry: Electronics and Accessories forConsumers and Business

•Sales: @ $1B•Employees: @ 1000•Locations: Operate in 31 countries•SFDC Users: 324 Globally•SFDC Products: Sales Cloud 2, Custom Cloud 2,

Partner Portal, Salesforce Knowledge, Informatica Cloud Services,

ExactTarget

AppExchange: Account Plans, SWOT Analysis, Scripting, Surveys

Challenge: Complex Organization Collaboration

Product ManagementRegional Channel

Marketing

Regional SalesRegional SalesRegional Sales

Regional SalesGlobal Finance

Global Marketing

Regional SalesRegional SalesRegional Finance

QA

Customer Care

1000’s of SKU’s

Product Launches& Campaigns

Price ProtectionPrograms

Rebates Programs

Custom Bids

Product Collateral, Content and

Images

Customer Feedback

Customized Applications & Solutions

• Leads, Quotes & Bids

• Program Mgmt for Rebates, Price Protections, etc.

• New Product Introduction Campaigns

• Event Mgmt

• Samples

Chatter Integration within Custom Cable Quote

Chatter Integration within Sales Opportunity

Chatter Driving Employee Engagement

Key Value Drivers of Chatter at Belkin

DEMO

Tom Bridges Director, IT, Qualcomm

David ColbySalesforce.com

Company Overview

Qualcomm Incorporated is the world leader in next-generation mobile technologies. Salesforce.com customer since 2005•INDUSTRY: High Tech•SALES: $11B•EMPLOYEES: 17,500•GEOGRAPHY: 139 Worldwide Locations•# USERS: Enterprise Agreement•PRODUCT(S) USED: Sales Cloud 2, Service Cloud 2, Custom Cloud 2, Customer Portal, Partner Portal, Salesforce Knowledge; AppExchange: EchoSign, Informatica Cloud Services, iLinc, DemandTools, Eloqua, ExactTarget

Challenge: Project Portfolio Management (PPM)

Existing enterprise PPM application not widely adopted

Too complex for organizational PPM maturity

Long wait for enhancements from vendor

Not well integrated between modules

Not intuitive

Rigid and difficult to customize

Report and dashboard limitations

No social capabilities

PPM Solution: Force.com

Leveraged organizational PPM knowledge

Built proof-of-concept PPM system on Force.com

Piloted for four months within one team

Expanded across large segment of IT

Turned on Chatter in Feb 2010 Added field Chatter with Winter 11 (Oct)

PPM Result: Key Tool For PMs and Leadership

460+ Projects/Proposals/Assets

Resource allocation 450+ Regulars/Temps/Consultants

Budgeting

Integrated case management

Reporting & dashboards

Roadmaps

Chatter

Enables transparency and ability to make data-driven decisions

Force.com PPM

250 Users

Deployed in Feb, Desktop in Oct

Following Users (PMs), Proposals, Projects,

and Assets

Used on mobile devices

Key fields Chatter Ex. Planned End Date, Project Health, Status

Updates

PM and Team Groups using instead of email

DEMO

Panel Questions

Deanna JohnstonCIO, Belkin

Heather Peterson

App Engineer, Belkin

Tom Bridges Director, IT, Qualcomm

David Colbysalesforce.com

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